{"id":15972,"date":"2019-04-17T17:57:58","date_gmt":"2019-04-17T17:57:58","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=15972"},"modified":"2024-05-23T07:42:14","modified_gmt":"2024-05-23T11:42:14","slug":"up-to-date-blog-promotion-strategy-you-should-be-armed-with","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/","title":{"rendered":"The Up-to-Date Blog Promotion Strategy You Should Be Armed With"},"content":{"rendered":"<p>\u201cHow do I promote my blog?\u201d This seems to be a recurring question from marketers in today&#8217;s day and age.<\/p>\n<p>Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don\u2019t forget; these strategies MUST bring something new to the table.<\/p>\n<p>In this guide, I reveal powerful strategies that power up your content and meet your <a href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/target-audience\/\">target audience<\/a> right where they are.<\/p>\n<p>Shall we begin?<\/p>\n<h2 id=\"h.yhvhs9gynf9j\">Content Worth Sharing<\/h2>\n<p>Make your best guess, if the content on your blog doesn&#8217;t answer any real questions for your audience, would it affect your blog promotion success?<\/p>\n<p>Of course, it would.<\/p>\n<p>Content is king. I&#8217;m sure you&#8217;ve heard this before. But why is it, king?<\/p>\n<p>Let\u2019s discuss two essential benefits you receive by producing high-quality content:<\/p>\n<ul>\n<li><strong>Sharing useful information for your target audience makes them want to come back.\u00a0<\/strong><\/li>\n<li><strong>High-quality content is shareable and linkable, which increases your growth potential and brand awareness.\u00a0<\/strong><\/li>\n<\/ul>\n<p>Furthermore, when your content rocks, you are <a href=\"https:\/\/learn.g2.com\/how-to-create-a-brand\">building your brand<\/a> by establishing expertise in your industry, and people discuss it across different forums and communities. Here is an example:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-15970\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2019\/04\/1-1.png\" alt=\"Screenshot of positive feedback for Ahrefs' blog promotion strategy. \" width=\"700\" height=\"957\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/1-1.png 700w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/1-1-219x300.png 219w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>If this blog promotion strategy was mediocre, would people suggest it? Probably not.<\/p>\n<p>Remember, keep your audience in mind. If you\u2019re targeting SaaS companies, are you getting them fresh content that answers their questions?<\/p>\n<p>If you\u2019re creating a webinar for <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/ppc\/\">PPC<\/a>\u00a0specialists, are your providing data-backed information that draws your audience back each time?<\/p>\n<p>To conclude, producing worth-sharing content is a non-negotiable if you want your blog promotion to take flight.<\/p>\n<h2 id=\"h.jxwxt0n6e0f5\">Allure Your Audience<\/h2>\n<p>There might be certain pitfalls when you try to promote your content as well. This is especially true when your blog is new, and you\u2019re trying to get it off the ground.<\/p>\n<p>These obstacles could be:<\/p>\n<ul>\n<li>The absence of a loyal audience<\/li>\n<li>The absence of a digital advertising budget<\/li>\n<li>The absence of traffic, due to a lack of <a href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/backlinks\/\">backlinks<\/a> from the other resources<\/li>\n<\/ul>\n<p>How do you solve these issues then?<\/p>\n<p>One tactic I&#8217;ve found to be successful is to promote your content manually using old-fashioned email outreach. To succeed here, you must realize why your audience should be interested in getting the message from you and why it provides value to them.<\/p>\n<p>How?<\/p>\n<ul>\n<li id=\"h.d8zha4arqeaw\">\n<h3><strong>Build a connection with experts in your niche &#8211; first<\/strong>.<\/h3>\n<\/li>\n<\/ul>\n<p>We link to posts written by different experts to make our pieces of content more informative. The aim is to add value by providing credibility!<\/p>\n<p>However, there is another side of the story.<\/p>\n<p>Some people tend to think that if they link back to other experts&#8217; posts, that person will do the same in return. Frankly speaking, these people don\u2019t always pay attention to every backlink they get from various content creators.<\/p>\n<p>Thus, I recommend you focus on sharing your content across social media channels these experts are on and tag them when it&#8217;s relevant. There are more chances to be noticed by the expert here. Invite them to join the conversation and build a relationship!<\/p>\n<p>However, do NOT just tag them if it doesn&#8217;t add any value. Be careful; you wouldn&#8217;t want to get blocked!<\/p>\n<p>Your primal goal must be building connections and relationships on this stage, not just focusing on links.<\/p>\n<ul>\n<li id=\"h.sz4ytzmj45vh\">\n<h3><strong>Find ways to introduce a post you\u2019re promoting<\/strong>.<\/h3>\n<\/li>\n<\/ul>\n<p>Actions speak louder than words. So, find ways where your content links may fit into other top outlets\u2019 articles.<\/p>\n<p>Be careful; just presenting material without any reason why it may fit is not a good idea. Ensure you share WHY and HOW this link would enhance their piece overall. It\u2019s about them, not you!<\/p>\n<p>Also, ask about their opinion on the post you\u2019re pitching.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15968\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2019\/04\/2.png\" alt=\"Example of blog promotion outreach. \" width=\"700\" height=\"230\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/2.png 700w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/2-300x99.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Even though I\u2019m offering these recommendations, I do warn you that the results of outreach depend on various factors. Your core factor is your luck.<\/p>\n<h2 id=\"h.6zra5prn0dmq\">Organic Traffic from Google<\/h2>\n<p>Every digital marketer should be familiar with two stages of traffic. The first one is the \u201cspike of hope\u201d\u00a0and the second one is the \u201cflatline of nope.\u201d<\/p>\n<p>What does that mean in terms of content and traffic?<\/p>\n<p>Let\u2019s say you have just published a post. What are your next steps?<\/p>\n<p>You distribute it using your newsletter and social channels. Hopefully, your target audience will share it with their followings. Plus, you may incorporate boosted posts on social media to reach more people.<\/p>\n<p>Next, you see the number of <a href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/organic-traffic\/\">organic traffic<\/a> grow. You smile. However, it starts to fade away suddenly:<\/p>\n<p><a href=\"https:\/\/i1.wp.com\/www.leannewong.co\/wp-content\/uploads\/sites\/11\/2018\/04\/traffic-flatline-of-nope-marketing-content-leanne.png?resize=640%2C430&amp;ssl=1\"><img decoding=\"async\" class=\"alignnone wp-image-15969\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2019\/04\/3.png\" alt=\"Graphic image that shows the 'spike of hope' compared to the 'flatline of nope' in a blog promotion timeline. \" width=\"700\" height=\"470\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/3.png 700w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/3-300x201.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>When your content reaches a \u201cflatline of nope\u201d phase, it becomes less profitable for your website. It\u2019s pretty evident if the content doesn\u2019t bring any traffic, it becomes useless.<\/p>\n<p>But why does a \u201cflatline of nope\u201d happen?<\/p>\n<p>There are only two reasons for this. One, your content doesn\u2019t fit your audience&#8217;s needs (people stop linking back to it), and two, it doesn\u2019t reach out to new readers.<\/p>\n<p>So, how do you keep your content on a \u201cspike of hope\u201d stage with constant traffic coming in?<\/p>\n<p>Follow these three pieces of advice then:<\/p>\n<ol>\n<li>Brainstorm topic ideas that answer questions that your targeted audience can benefit from.<\/li>\n<li>Create excellent content with quality design, actionable advice, and data to back it up.<\/li>\n<li>Build high-authority backlinks\u00a0(keep in mind that high-authority backlinks are one of the <a href=\"https:\/\/www.searchenginejournal.com\/4-important-ranking-factors-according-seo-industry-studies\/184619\/\" target=\"_blank\" rel=\"noopener noreferrer\">four most important ranking factors<\/a> in Google search).<\/li>\n<\/ol>\n<p>Getting sustained traffic to your website is not a walk in the park. It takes time and patience but will be worth it in the long run!<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Learn every factor involved in effective B2B marketing. Get our latest case study for free!&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:829,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}\">Learn every factor involved in effective B2B marketing. Get our latest case study for free!<\/span><\/p>\n<p><a href=\"https:\/\/directiveconsulting.com\/ca\/resources\/demand-generation-vs-lead-generation\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15927 size-full\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2018\/07\/Directive-In-Line-Blog-CTA-Demand-Generation-Guide-Download-Updated.jpg\" alt=\"\" width=\"750\" height=\"100\" \/><\/a><\/p>\n<h2 id=\"h.p0jc6mr9bcg3\">Repurpose Your Content<\/h2>\n<p>There are cases when your &#8220;already existing&#8221; content stops attracting traffic to your website. You can change the situation by repurposing it into new forms.<\/p>\n<p>Content repurposing is beneficial to spice up the topic you had covered by adding updated data, design and more essential tips. Easy enough, right?<\/p>\n<p>Let\u2019s dive into an example:<\/p>\n<p>There is a post on the topic of <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/seo\/ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce SEO<\/a>\u00a0that has about 2K shares on Facebook only.<\/p>\n<p>We noticed this post had a good recall among our target audience. Thus, we decided to create a <a href=\"https:\/\/www.youtube.com\/embed\/tDanA-9wi6Q\">video<\/a> on our YouTube channel that covers this topic specifically.<\/p>\n<p>If I refer to the statistics before and after content repurposing into video, you will see a sudden spike of traffic from the day the video has been uploaded on YouTube:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15967\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2019\/04\/1.png\" alt=\"Screenshot of analytics before repurposing content by turning it into a video. \" width=\"700\" height=\"320\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/1.png 700w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/1-300x137.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The first spike of traffic happens right after we repurposed this post into a video on YouTube:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15971\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2019\/04\/2-1.png\" alt=\"Screenshot of analytics after repurposing content by turning it into a video. \" width=\"700\" height=\"322\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/2-1.png 700w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/2-1-300x138.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>You might ask \u201cBut how could you keep this flatline of traffic sustainable after?\u201d<\/p>\n<p>The answer is simple. Continuously, we updated the post with new data. This helped us to preserve traffic growth overall (with some slight deviations).<\/p>\n<p>As you can see, content repurposing works! Furthermore, you can use other ways to repurpose your content including infographics, podcasts, or other top places where your audience visits.<\/p>\n<h2 id=\"h.ycsv9w11ahzd\">Show Your Activity With Popular Communities and Forums<\/h2>\n<p>It doesn\u2019t take much effort to make your presence known in popular marketing communities and forums. Start by participating in different threads, share your unique point of view, and back it up with links to your content.<\/p>\n<p>However, each community has specific rules. Hence, some of the rules might include a restriction to post self-promotional links (that redirect to your blog content.) Thus, I advise you to look through the rules of the forum and start a blog promotion afterward.<\/p>\n<p>Plus, the easiest way to find numerous forums your company can relate to is by going to Google and typing \u201c<strong>your_niche<\/strong>\u00a0forum\u201d query:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15981 size-full\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2019\/04\/Screenshot-20.png\" alt=\"Screenshot of industry forum search to enhance blog promotion strategy. \" width=\"832\" height=\"675\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/Screenshot-20.png 832w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/Screenshot-20-300x243.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/Screenshot-20-768x623.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/p>\n<p>Easy&#8230;we love that!<\/p>\n<h2 id=\"h.1dh1mqipo5st\">Final Note<\/h2>\n<p>Overall, creating <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/content\/\">content<\/a> is an art. Concentrate on producing high-quality work first. If your blog promotion strategy has nothing valuable to offer your targeted audience, it&#8217;s not going to get exposure. Remember that!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHow do I promote my blog?\u201d This seems to be a recurring question from marketers in today&#8217;s day and age.<\/p>\n","protected":false},"author":44,"featured_media":15974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28,48],"tags":[85,99,104,127],"class_list":["post-15972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-perspectives","tag-content","tag-digital-marketing","tag-expansion","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Up-to-Date Blog Promotion Strategy You Should be Armed With | Directive<\/title>\n<meta name=\"description\" content=\"Creating content is an art. In your blog promotion strategy, concentrate on producing high-quality work that meets your audience right where they are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Up-to-Date Blog Promotion Strategy You Should be Armed With | Directive\" \/>\n<meta property=\"og:description\" content=\"Creating content is an art. In your blog promotion strategy, concentrate on producing high-quality work that meets your audience right where they are.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive CA\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-17T17:57:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T11:42:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2019\/04\/Blog-Post_content-promotion-1-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergey Aliokhin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergey Aliokhin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/\"},\"author\":{\"name\":\"Sergey Aliokhin\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/37488a2411e97d62c1247bbd6010bb42\"},\"headline\":\"The Up-to-Date Blog Promotion Strategy You Should Be Armed With\",\"datePublished\":\"2019-04-17T17:57:58+00:00\",\"dateModified\":\"2024-05-23T11:42:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/\"},\"wordCount\":1329,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/04\\\/Blog-Post_content-promotion-1-jpg.webp\",\"keywords\":[\"Content\",\"Digital Marketing\",\"Expansion\",\"Marketing\"],\"articleSection\":[\"Content\",\"Perspectives\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/\",\"name\":\"Up-to-Date Blog Promotion Strategy You Should be Armed With | Directive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/04\\\/Blog-Post_content-promotion-1-jpg.webp\",\"datePublished\":\"2019-04-17T17:57:58+00:00\",\"dateModified\":\"2024-05-23T11:42:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/37488a2411e97d62c1247bbd6010bb42\"},\"description\":\"Creating content is an art. In your blog promotion strategy, concentrate on producing high-quality work that meets your audience right where they are.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/04\\\/Blog-Post_content-promotion-1-jpg.webp\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/04\\\/Blog-Post_content-promotion-1-jpg.webp\",\"width\":1000,\"height\":563,\"caption\":\"Graphic showing the importance of blog promotion for your content strategy.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Up-to-Date Blog Promotion Strategy You Should Be Armed With\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\",\"name\":\"Directive CA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/37488a2411e97d62c1247bbd6010bb42\",\"name\":\"Sergey Aliokhin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e85c126894f1aac2e935e51f0656ceaa1ef4c5e37d5a245a87b3310f31b778d2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e85c126894f1aac2e935e51f0656ceaa1ef4c5e37d5a245a87b3310f31b778d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e85c126894f1aac2e935e51f0656ceaa1ef4c5e37d5a245a87b3310f31b778d2?s=96&d=mm&r=g\",\"caption\":\"Sergey Aliokhin\"},\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/author\\\/saliokhin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Up-to-Date Blog Promotion Strategy You Should be Armed With | Directive","description":"Creating content is an art. In your blog promotion strategy, concentrate on producing high-quality work that meets your audience right where they are.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/","og_locale":"en_US","og_type":"article","og_title":"Up-to-Date Blog Promotion Strategy You Should be Armed With | Directive","og_description":"Creating content is an art. In your blog promotion strategy, concentrate on producing high-quality work that meets your audience right where they are.","og_url":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/","og_site_name":"Directive CA","article_published_time":"2019-04-17T17:57:58+00:00","article_modified_time":"2024-05-23T11:42:14+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2019\/04\/Blog-Post_content-promotion-1-jpg.webp","type":"image\/jpeg"}],"author":"Sergey Aliokhin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sergey Aliokhin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/"},"author":{"name":"Sergey Aliokhin","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/37488a2411e97d62c1247bbd6010bb42"},"headline":"The Up-to-Date Blog Promotion Strategy You Should Be Armed With","datePublished":"2019-04-17T17:57:58+00:00","dateModified":"2024-05-23T11:42:14+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/"},"wordCount":1329,"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/Blog-Post_content-promotion-1-jpg.webp","keywords":["Content","Digital Marketing","Expansion","Marketing"],"articleSection":["Content","Perspectives"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/","url":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/","name":"Up-to-Date Blog Promotion Strategy You Should be Armed With | Directive","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/Blog-Post_content-promotion-1-jpg.webp","datePublished":"2019-04-17T17:57:58+00:00","dateModified":"2024-05-23T11:42:14+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/37488a2411e97d62c1247bbd6010bb42"},"description":"Creating content is an art. In your blog promotion strategy, concentrate on producing high-quality work that meets your audience right where they are.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/Blog-Post_content-promotion-1-jpg.webp","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/04\/Blog-Post_content-promotion-1-jpg.webp","width":1000,"height":563,"caption":"Graphic showing the importance of blog promotion for your content strategy."},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/up-to-date-blog-promotion-strategy-you-should-be-armed-with\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/ca\/"},{"@type":"ListItem","position":2,"name":"The Up-to-Date Blog Promotion Strategy You Should Be Armed With"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/ca\/#website","url":"https:\/\/directiveconsulting.com\/ca\/","name":"Directive CA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/37488a2411e97d62c1247bbd6010bb42","name":"Sergey Aliokhin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e85c126894f1aac2e935e51f0656ceaa1ef4c5e37d5a245a87b3310f31b778d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e85c126894f1aac2e935e51f0656ceaa1ef4c5e37d5a245a87b3310f31b778d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e85c126894f1aac2e935e51f0656ceaa1ef4c5e37d5a245a87b3310f31b778d2?s=96&d=mm&r=g","caption":"Sergey Aliokhin"},"url":"https:\/\/directiveconsulting.com\/ca\/blog\/author\/saliokhin\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/15972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/comments?post=15972"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/15972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media\/15974"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media?parent=15972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/categories?post=15972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/tags?post=15972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}