{"id":16436,"date":"2019-07-11T17:39:50","date_gmt":"2019-07-11T17:39:50","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=thought_leadership&p=16436"},"modified":"2026-10-02T14:37:49","modified_gmt":"2026-10-02T18:37:49","slug":"b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/","title":{"rendered":"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":16400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[195],"tags":[],"resource-tag":[200],"class_list":["post-16436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","resource-tag-demand-gen"],"acf":[],"yoast_head":"\nB2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know - Directive CA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know - Directive CA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive CA\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-11T17:39:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T18:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2019\/07\/TL-WordStream@2x-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Mehrguth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Mehrguth\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/\"},\"author\":{\"name\":\"Garrett Mehrguth\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"headline\":\"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know\",\"datePublished\":\"2019-07-11T17:39:50+00:00\",\"dateModified\":\"2026-10-02T18:37:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/\"},\"wordCount\":12,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/07\\\/TL-WordStream@2x-1.png\",\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/\",\"name\":\"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know - Directive CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/07\\\/TL-WordStream@2x-1.png\",\"datePublished\":\"2019-07-11T17:39:50+00:00\",\"dateModified\":\"2026-10-02T18:37:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/07\\\/TL-WordStream@2x-1.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/07\\\/TL-WordStream@2x-1.png\",\"width\":540,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\",\"name\":\"Directive CA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\",\"name\":\"Garrett Mehrguth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"caption\":\"Garrett Mehrguth\"},\"description\":\"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its global expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.\",\"sameAs\":[\"CEO\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/author\\\/boss\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know - Directive CA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/","og_locale":"en_US","og_type":"article","og_title":"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know - Directive CA","og_url":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/","og_site_name":"Directive CA","article_published_time":"2019-07-11T17:39:50+00:00","article_modified_time":"2026-10-02T18:37:49+00:00","og_image":[{"width":540,"height":300,"url":"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2019\/07\/TL-WordStream@2x-1.png","type":"image\/png"}],"author":"Garrett Mehrguth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Garrett Mehrguth"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/"},"author":{"name":"Garrett Mehrguth","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"headline":"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know","datePublished":"2019-07-11T17:39:50+00:00","dateModified":"2026-10-02T18:37:49+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/"},"wordCount":12,"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/07\/TL-WordStream@2x-1.png","articleSection":["Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/","url":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/","name":"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know - Directive CA","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/07\/TL-WordStream@2x-1.png","datePublished":"2019-07-11T17:39:50+00:00","dateModified":"2026-10-02T18:37:49+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/07\/TL-WordStream@2x-1.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2019\/07\/TL-WordStream@2x-1.png","width":540,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-vs-b2c-marketing-5-differences-every-marketer-needs-to-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/ca\/"},{"@type":"ListItem","position":2,"name":"B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/ca\/#website","url":"https:\/\/directiveconsulting.com\/ca\/","name":"Directive CA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c","name":"Garrett Mehrguth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","caption":"Garrett Mehrguth"},"description":"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its global expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.","sameAs":["CEO"],"url":"https:\/\/directiveconsulting.com\/ca\/blog\/author\/boss\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/16436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/comments?post=16436"}],"version-history":[{"count":1,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/16436\/revisions"}],"predecessor-version":[{"id":56416,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/16436\/revisions\/56416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media\/16400"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media?parent=16436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/categories?post=16436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/tags?post=16436"},{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/resource-tag?post=16436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}