What is a Landing Page Builder?<\/strong><\/h2>\nA landing page is the page that your target audience members land on after clicking through on one of your PPC advertisements<\/a>.<\/p>\nThe best digital marketers build highly focused landing pages for each campaign. Each landing page will be optimized and targeted for a specific customer persona, ad group and advertising message to deliver the best overall experience and drive conversions. Knowing\u00a0how to create a landing page<\/a>\u00a0that converts is obviously important, but it still takes a lot of time to deploy landing pages at scale for a major campaign.<\/p>\nLanding page builder software tools make it easier for digital marketers to produce high volumes of conversion-optimized landing pages and test them against each other in a much shorter period of time and with far less manual work.<\/p>\n
Comparing Instapage vs Unbounce<\/h2>\n
Instapage and Unbounce are two of the leading landing page builder software tools available in the market today.<\/p>\n
Founded in 2012, Instapage is a landing page builder tool whose core features include landing pages, personalized targeting, content experiments, campaign visualization tools and lead capture.<\/p>\n
Unbounce was founded in 2010 in Vancouver, Canada. Unbounce allows marketers to create high-converting landing pages with a range of powerful features and customization options.<\/p>\n
To make this comparison as fair as possible, we\u2019ve created a simple point scoring system that focuses on the most important features of landing page tools. With a total of 100 points up for grabs, here are the 6 categories we\u2019ll be looking at:<\/p>\n
\n- Landing Page Builder (20 points maximum)<\/li>\n
- Templates (20 points maximum)<\/li>\n
- Content Experiments (20 points maximum)<\/li>\n
- Personalization & Targeting (10 points maximum)<\/li>\n
- Integrations (10 points maximum)<\/li>\n
- Unique Features (10 points maximum)<\/li>\n
- Pricing (10 points maximum)<\/li>\n<\/ul>\n
Now that we\u2019ve covered the details, let\u2019s compare these landing page builders and see which one comes out on top!<\/p>\n
Instapage vs Unbounce: Landing Page Builder<\/h2>\n
Instapage and Unbounce each offer a drag-and-drop landing page builder that makes it easy to customize landing pages without any special knowledge of coding or graphic design. These editors are great because what you see is exactly what you get – simply move elements around until you’re happy with the layout and you’re ready to launch.<\/p>\n
Digital marketers can customize every element on their landing pages, including call-to-action buttons<\/a>, colors and fonts, images, ad copy and even social sharing buttons.<\/p>\n![\"unbounce](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/04\/image-0-13.png\")
<\/p>\n
Image: Unbounce Landing Page Builder<\/p><\/blockquote>\n
![\"instapage](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/04\/image-1-13.png\")
<\/p>\n
Image: Instapage Landing Page Builder<\/p><\/blockquote>\n
Unbounce and Instapage are both user-friendly and deliver on the promise of making it easy to create beautiful and high-converting landing pages.<\/p>\n
Score:<\/h3>\n
Unbounce: 19\/20<\/strong><\/p>\nInstapage: 16\/20<\/strong><\/p>\nBoth landing page editors are powerful, but they\u2019re not the same. Instapage doesn\u2019t offer the same flexibility as Unbounce does, but it\u2019s still a good option for marketers that value ease-of-use over customization. We found the Unbounce user interface more intuitive and it was much easier to incorporate custom HTML and CSS into our landing pages.<\/p>\n
Instapage vs Unbounce: Template Collection<\/h2>\n
Templates are a great design tool for digital marketers who work from inspiration and would rather improve on a great design than start over. Unbounce and Instapage both offer a huge collection of templates, but while Instapage has over 200 in its collection, Unbounce has just around 100 templates to choose from.<\/p>\n
![\"unbounce](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/04\/image-2-12.png\")
<\/p>\n
Image: Unbounce 100+ Landing Page Templates<\/p><\/blockquote>\n
One thing we loved about both tools was that we could browse their template collections directly through their websites without having to access the platform. It was great that we could see exactly what templates were offered and start imaging how we might customize them for our own campaigns. We also like that templates were organized by campaign goal, so marketers could easily find a template that matches their campaign objective (webinar registrations, email opt-ins, free trial sign-up forms, etc).<\/p>\n
Score:<\/h3>\n
Unbounce: 17\/20<\/strong><\/p>\nInstapage: 18\/20<\/strong><\/p>\nInstapage and Unbounce both offer lots of templates and an easy way to browse through them. Instapage has a lot more templates to offer, but many of them are categorized as \u201clegacy layouts\u201d and follow a generic design that may not appeal to modern digital marketers. Despite having fewer options on paper, Unbounce has great variety and visual appeal in their designs.<\/p>\n
Instapage vs Unbounce: Content Experiments<\/h2>\nA\/B Testing Capabilities<\/h3>\n
A\/B testing<\/a> is a core functionality for both Unbounce and Instapage. Either platform will enable digital marketers to create experiments where different versions of the same landing page are presented to target user segments to determine which one converts at a higher rate.<\/p>\n![\"instapage](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/04\/image-3-12.png\")
<\/p>\n
Image: Instapage A\/B Testing Interface<\/p><\/blockquote>\n
While Unbounce and Instapage offer a basic A\/B testing function, digital marketers should also be aware of tools like Google Optimize and Optimizely that take a more complex and data-driven approach to analyze experiments<\/a>. With Unbounce and Instapage, you’ll have to apply your own statistical methods to figure out which landing pages are really outperforming the others.<\/p>\nScore:<\/h3>\n
Unbounce: 15\/20<\/strong><\/p>\nInstapage: 15\/20<\/strong><\/p>\nUnbounce and Instapage both include A\/B testing, which is fantastic, however, they don\u2019t have the same depth of content experimentation features as a dedicated conversion rate optimization (CRO)<\/a> tool like Optimizely or Google Optimize<\/a>.<\/p>\nInstapage vs Unbounce: Personalization and Targeting<\/h2>\n
Dynamic text replacement is a landing page feature that automatically replaces words on a landing page with the keywords that the user typed in before clicking on an ad. Both Unbounce and Instapage use Dynamic Text Replacement to drive conversions by delivering more personalized landing page experiences<\/a> for users.<\/p>\n![\"unbounce](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/04\/image-4-12.png\")
<\/p>\n
Image: Unbounce Dynamic Text Replacement<\/p><\/blockquote>\n
With Instapage, marketers have even more options for targeting users with specific landing pages. Instapage includes personalized targeting features that can be linked to virtually any known user attribute, including the referral source, UTM tags in the URL, or the type of ad that brought them to the page.<\/p>\n
Score:<\/h3>\n
Unbounce: 8\/10<\/strong><\/p>\nInstapage: 9\/10<\/strong><\/p>\nUnbounce and Instapage are both effective at offering personalized experiences to visitors at scale.<\/p>\n
Instapage vs Unbounce: Integrations<\/h2>\n
Unbounce and Instapage both offer extensive integration options for their landing page software. Integration options for both include CRM tools, chat software, social media extensions, email integration, automation tools, analytics and even webinar hosting.<\/p>\n
Instapage offers 70+ integrations<\/a>\u00a0with lots of popular marketing tools, which makes it easier for digital agencies to integrate Instapage into their tech stack.<\/p>\n
The best digital marketers build highly focused landing pages for each campaign. Each landing page will be optimized and targeted for a specific customer persona, ad group and advertising message to deliver the best overall experience and drive conversions. Knowing\u00a0how to create a landing page<\/a>\u00a0that converts is obviously important, but it still takes a lot of time to deploy landing pages at scale for a major campaign.<\/p>\n Landing page builder software tools make it easier for digital marketers to produce high volumes of conversion-optimized landing pages and test them against each other in a much shorter period of time and with far less manual work.<\/p>\n Instapage and Unbounce are two of the leading landing page builder software tools available in the market today.<\/p>\n Founded in 2012, Instapage is a landing page builder tool whose core features include landing pages, personalized targeting, content experiments, campaign visualization tools and lead capture.<\/p>\n Unbounce was founded in 2010 in Vancouver, Canada. Unbounce allows marketers to create high-converting landing pages with a range of powerful features and customization options.<\/p>\n To make this comparison as fair as possible, we\u2019ve created a simple point scoring system that focuses on the most important features of landing page tools. With a total of 100 points up for grabs, here are the 6 categories we\u2019ll be looking at:<\/p>\n Now that we\u2019ve covered the details, let\u2019s compare these landing page builders and see which one comes out on top!<\/p>\n Instapage and Unbounce each offer a drag-and-drop landing page builder that makes it easy to customize landing pages without any special knowledge of coding or graphic design. These editors are great because what you see is exactly what you get – simply move elements around until you’re happy with the layout and you’re ready to launch.<\/p>\n Digital marketers can customize every element on their landing pages, including call-to-action buttons<\/a>, colors and fonts, images, ad copy and even social sharing buttons.<\/p>\n Image: Unbounce Landing Page Builder<\/p><\/blockquote>\n Image: Instapage Landing Page Builder<\/p><\/blockquote>\n Unbounce and Instapage are both user-friendly and deliver on the promise of making it easy to create beautiful and high-converting landing pages.<\/p>\n Unbounce: 19\/20<\/strong><\/p>\n Instapage: 16\/20<\/strong><\/p>\n Both landing page editors are powerful, but they\u2019re not the same. Instapage doesn\u2019t offer the same flexibility as Unbounce does, but it\u2019s still a good option for marketers that value ease-of-use over customization. We found the Unbounce user interface more intuitive and it was much easier to incorporate custom HTML and CSS into our landing pages.<\/p>\n Templates are a great design tool for digital marketers who work from inspiration and would rather improve on a great design than start over. Unbounce and Instapage both offer a huge collection of templates, but while Instapage has over 200 in its collection, Unbounce has just around 100 templates to choose from.<\/p>\n Image: Unbounce 100+ Landing Page Templates<\/p><\/blockquote>\n One thing we loved about both tools was that we could browse their template collections directly through their websites without having to access the platform. It was great that we could see exactly what templates were offered and start imaging how we might customize them for our own campaigns. We also like that templates were organized by campaign goal, so marketers could easily find a template that matches their campaign objective (webinar registrations, email opt-ins, free trial sign-up forms, etc).<\/p>\n Unbounce: 17\/20<\/strong><\/p>\n Instapage: 18\/20<\/strong><\/p>\n Instapage and Unbounce both offer lots of templates and an easy way to browse through them. Instapage has a lot more templates to offer, but many of them are categorized as \u201clegacy layouts\u201d and follow a generic design that may not appeal to modern digital marketers. Despite having fewer options on paper, Unbounce has great variety and visual appeal in their designs.<\/p>\n A\/B testing<\/a> is a core functionality for both Unbounce and Instapage. Either platform will enable digital marketers to create experiments where different versions of the same landing page are presented to target user segments to determine which one converts at a higher rate.<\/p>\n Image: Instapage A\/B Testing Interface<\/p><\/blockquote>\n While Unbounce and Instapage offer a basic A\/B testing function, digital marketers should also be aware of tools like Google Optimize and Optimizely that take a more complex and data-driven approach to analyze experiments<\/a>. With Unbounce and Instapage, you’ll have to apply your own statistical methods to figure out which landing pages are really outperforming the others.<\/p>\n Unbounce: 15\/20<\/strong><\/p>\n Instapage: 15\/20<\/strong><\/p>\n Unbounce and Instapage both include A\/B testing, which is fantastic, however, they don\u2019t have the same depth of content experimentation features as a dedicated conversion rate optimization (CRO)<\/a> tool like Optimizely or Google Optimize<\/a>.<\/p>\n Dynamic text replacement is a landing page feature that automatically replaces words on a landing page with the keywords that the user typed in before clicking on an ad. Both Unbounce and Instapage use Dynamic Text Replacement to drive conversions by delivering more personalized landing page experiences<\/a> for users.<\/p>\n Image: Unbounce Dynamic Text Replacement<\/p><\/blockquote>\n With Instapage, marketers have even more options for targeting users with specific landing pages. Instapage includes personalized targeting features that can be linked to virtually any known user attribute, including the referral source, UTM tags in the URL, or the type of ad that brought them to the page.<\/p>\n Unbounce: 8\/10<\/strong><\/p>\n Instapage: 9\/10<\/strong><\/p>\n Unbounce and Instapage are both effective at offering personalized experiences to visitors at scale.<\/p>\n Unbounce and Instapage both offer extensive integration options for their landing page software. Integration options for both include CRM tools, chat software, social media extensions, email integration, automation tools, analytics and even webinar hosting.<\/p>\n Instapage offers 70+ integrations<\/a>\u00a0with lots of popular marketing tools, which makes it easier for digital agencies to integrate Instapage into their tech stack.<\/p>\nComparing Instapage vs Unbounce<\/h2>\n
\n
Instapage vs Unbounce: Landing Page Builder<\/h2>\n
<\/p>\n<\/p>\nScore:<\/h3>\n
Instapage vs Unbounce: Template Collection<\/h2>\n
<\/p>\nScore:<\/h3>\n
Instapage vs Unbounce: Content Experiments<\/h2>\n
A\/B Testing Capabilities<\/h3>\n
<\/p>\nScore:<\/h3>\n
Instapage vs Unbounce: Personalization and Targeting<\/h2>\n
<\/p>\nScore:<\/h3>\n
Instapage vs Unbounce: Integrations<\/h2>\n
![\"instapage](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/04\/image-5-12.png\")
<\/p>\n![\"unbounce](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/04\/image-6-10.png\")
<\/p>\n