{"id":21393,"date":"2020-09-17T22:57:10","date_gmt":"2020-09-17T22:57:10","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=institute&#038;p=21393"},"modified":"2024-05-23T07:41:20","modified_gmt":"2024-05-23T11:41:20","slug":"digital-marketing-terms","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/digital-marketing-terms\/","title":{"rendered":"50 Digital Marketing Terms You Need to Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re new to digital marketing, it\u2019s okay to feel overwhelmed by the sheer volume of new information and new terms that you\u2019ll encounter on a regular basis. Just like any other profession, digital marketing has developed its own language for describing various marketing channels, marketing tactics or techniques, metrics, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you get caught up, we\u2019ve put together this list of 50 digital marketing terms that you need to know in 2020.<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;[optin-inline id='cuwcxth6vogybujctxkm']&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:12861,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0,&quot;15&quot;:&quot;Roboto&quot;,&quot;16&quot;:11}\">[optin-inline id=&#8217;cuwcxth6vogybujctxkm&#8217;]<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">50 Digital Marketing Terms You Need to Know<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">General Digital Marketing Terms<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Search Engine Optimization (SEO)<\/b><span style=\"font-weight: 400;\"> &#8211; <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/seo\/\">Search engine optimization<\/a> is an area of digital marketing that focuses on generating website traffic through search engines. SEO specialists create and optimize websites and content to increase their rankings in the search engine results pages for targeted keywords and gain more high-quality traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pay-per-click Advertising (PPC)<\/b><span style=\"font-weight: 400;\"> &#8211; <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/ppc-agency\/\">PPC advertising<\/a> is a digital advertising business model where the advertiser is charged for ad placements based on the number of clicks that are generated. PPC includes <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/create-google-search-campaign\/\">search advertising<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/how-to-create-display-campaign\/\">display advertising<\/a>, and <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/social\/\">paid social advertising<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>B2B Marketing<\/b><span style=\"font-weight: 400;\"> &#8211; A B2B marketing strategy focuses on selling products and services to other businesses &#8211; not to individual consumers. B2B marketing is usually characterized by a longer purchasing process, prospects with business motivations rather than personal motivations for making a purchase, and a greater need to effectively identify and nurture high-quality leads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>B2C Marketing<\/b><span style=\"font-weight: 400;\"> &#8211; A B2C marketing strategy focuses on selling products and services directly to the customer. B2C marketing is usually characterized by a shorter sales process that focuses on selling the consumer a solution to their problem and making the conversion process as easy and convenient as possible.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Web Analytics<\/b><span style=\"font-weight: 400;\"> &#8211; Web analytics is a digital marketing discipline that uses software tools to monitor how users interact with a website. Digital marketers can use this information to refine and optimize their websites, improve user experience, and increase conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Conversion Rate Optimization (CRO)<\/b><span style=\"font-weight: 400;\"> &#8211; <a href=\"https:\/\/directiveconsulting.com\/ca\/resources\/what-is-cro\/\">Conversion rate optimization<\/a> is the ongoing process of modifying a web page or landing page and its components to increase conversions. CRO specialists use content experiments to identify high-performing variants of a page and implement them to enhance campaign profitability.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Social Media Marketing<\/b><span style=\"font-weight: 400;\"> &#8211; Social media marketing is a digital marketing discipline that focuses on generating brand awareness, engagement, and driving revenue through social media platforms like Facebook, Twitter, LinkedIn, and Instagram.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21524\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-12-1024x576.png\" alt=\"social media marketing\" width=\"1046\" height=\"588\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-12-1024x576.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-12-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-12-768x432.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-12.png 1260w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" \/><\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/images.pexels.com\/photos\/533446\/pexels-photo-533446.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\">Image Source<\/a><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">SEO Terms<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Organic Web Traffic<\/b><span style=\"font-weight: 400;\"> &#8211; Organic web traffic refers to visitors who arrive at your website from the organic search results pages of Google, Bing, or another search engine. The main goal of most SEO marketing campaigns is to attract more high-quality organic web traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Search Engine Results Pages (SERPs)<\/b><span style=\"font-weight: 400;\"> &#8211; The SERPs are the algorithmically-generated pages that you see when you type a search query into an online search engine like Google or Bing. Content that appears near the top of the SERPs for a given query will get the most exposure and receive more organic web traffic than their competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Backlink <\/b><span style=\"font-weight: 400;\">&#8211; A backlink is a link from one website to another. The Google Search algorithm uses backlinks to measure the authority and trustworthiness of a given web page. A web page that receives a lot of <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/how-to-create-link-building-campaign\/\">backlinks<\/a> from other high-quality websites is perceived as trustworthy and may have a greater chance of ranking well in the search engine results pages.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Crawler <\/b><span style=\"font-weight: 400;\">&#8211; Web crawlers are Internet robots used by search engines to discover newly published and updated content on the Internet. Crawlers read the contents of every web page to determine its subject matter and relevance. This information is combined with hundreds of other signals and used by search algorithms to determine where (which search queries?) and how (which position?) pages should be ranked in the SERPs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Duplicate Content<\/b><span style=\"font-weight: 400;\"> &#8211; Duplicate content occurs when the exact same piece of content is published in more than one place online. Search engines like Google prefer to rank original content in their results pages and will penalize websites that repost articles from other sources.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-21525\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image8-1024x683.png\" alt=\"duplicate content on google\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image8-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image8-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image8-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image8.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/images.unsplash.com\/photo-1501250987900-211872d97eaa?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\">Image Source<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Keyword Density<\/b><span style=\"font-weight: 400;\"> &#8211; Keyword density is a measurement of how many times a keyword appears on a single page of your website as a percentage of the total word count. For example, a page with 1000 words of content and 20 mentions of the target keyword would have a keyword density of 20 \/ 1000 = 2%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Keyword Stuffing<\/b><span style=\"font-weight: 400;\"> &#8211; Keyword stuffing is an old SEO practice where marketers would include their target keyword an excessive amount of times within the content of a page to artificially boost their rankings. Google has updated their algorithm to penalize websites that publish low-quality articles with high keyword densities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Keyword Cannibalism<\/b><span style=\"font-weight: 400;\"> &#8211; Keyword cannibalism happens when multiple pages of your website target the same keyword or search query on the SERPs &#8211; your pages are competing with each other, and you\u2019re basically competing with yourself.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Negative SEO Attack<\/b><span style=\"font-weight: 400;\"> &#8211; A negative SEO attack is when one of your online competitors creates a bunch of spam links pointing to your domain. The idea is to make search engines think you\u2019re guilty of spamming and get your website penalized. You can respond to a negative SEO attack by disavowing spam links.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Domain Authority<\/b><span style=\"font-weight: 400;\"> &#8211; Domain authority is a proprietary SEO metric developed by Moz. The metric combines several signals and predicts how well a given website will rank in the search engine results pages.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Responsive Design<\/b><span style=\"font-weight: 400;\"> &#8211; Responsive design is a web design best practice in 2020, Responsive websites automatically resize page elements to optimize the website layout for the user\u2019s device.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-21526\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-1-1024x683.png\" alt=\"responsive website design\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-1-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-1-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-1-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-1.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/images.unsplash.com\/photo-1508921340878-ba53e1f016ec?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\">Image Source<\/a><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">PPC Marketing Terms<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Search Advertising<\/b><span style=\"font-weight: 400;\"> &#8211; Search advertising uses keyword targeting and a bidding process to position paid advertisements at the top of the search engine results pages where they are readily seen by searchers. Search ads are text-based and contain a short headline with a link and a description.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Display Advertising<\/b><span style=\"font-weight: 400;\"> &#8211; Display advertising uses text, image, or video-based banners and other forms of ad creative to connect with audiences via relevant third-party websites in a display advertising network. Display ads, sometimes called \u201cbanner ads\u201d, can appear on websites, mobile sites, or inside mobile apps.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Paid Social Advertising<\/b><span style=\"font-weight: 400;\"> &#8211; Paid social advertising is PPC advertising on a social media platform. Platforms like Facebook, LinkedIn, Quora, and Reddit all offer paid social advertising opportunities for digital marketers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ad Impressions<\/b><span style=\"font-weight: 400;\"> &#8211; Ad impressions is a measurement of the number of times an advertisement was displayed on a website or in the SERPs over a specified time period.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Clicks <\/b><span style=\"font-weight: 400;\">&#8211; Clicks is a PPC metric that measures the number of times an advertisement was clicked by a user. In PPC, advertisers are usually billed by the number of clicks their advertisements generate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Click-Through Rate (CTR)<\/b><span style=\"font-weight: 400;\"> &#8211; CTR is a PPC metric that quantifies how frequent an ad impression resulted in a click. It can be calculated by taking the total number of clicks and dividing by the total number of ad impressions during a specified time period.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Landing Page<\/b><span style=\"font-weight: 400;\"> &#8211; A <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/how-to-create-landing-page\/\">landing page<\/a> is the web page where a user will land after clicking on your search or display advertisement. The purpose of a landing page is to encourage visitors to take the next step in the purchasing process. Landing pages may be used to offer exclusive content to visitors and collect their contact information for follow-up.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Conversions <\/b><span style=\"font-weight: 400;\">&#8211; In PPC, a conversion is counted each time a user arrives at the landing page and satisfies the objective of the campaign. The objective could be lead generation (signing up for a newsletter with an email opt-in) or sales generation (purchasing a product or service).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Conversion Rate<\/b><span style=\"font-weight: 400;\"> &#8211; The conversion rate for a landing page is equal to the total number of visitors who completed the goal (converted visitors) divided by the total number of visitors to the page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Return on Ad Spend (ROAS)<\/b><span style=\"font-weight: 400;\"> &#8211; ROAS is a measurement of profitability for an advertising campaign. ROAS can be calculated as a ratio of the total revenue generated by an advertising campaign to the total cost of all clicks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ad Quality Score<\/b><span style=\"font-weight: 400;\"> &#8211; On Google Ads, the Quality Score metric estimates the relevance and quality of your ad creative, keyword targeting, and landing pages. Ads with higher quality scores have a higher predicted CTR, lower CPC for targeted keywords, and are more likely to be shown to audiences.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21527\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image9.png\" alt=\"quality score example\" width=\"995\" height=\"716\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image9.png 995w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image9-300x216.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image9-768x553.png 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/images.unsplash.com\/photo-1526628953301-3e589a6a8b74?ixlib=rb-1.2.1&amp;auto=format&amp;fit=crop&amp;w=995&amp;q=80\">Image Source<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Remarketing <\/b><span style=\"font-weight: 400;\">&#8211; <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/how-to-setup-remarketing-campaign\/\">Remarketing<\/a> is a special kind of PPC advertising campaign that targets users who have previously visited your website or interacted with your brand online.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">B2B Marketing Terms<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Marketing Qualified Lead (MQL)<\/b><span style=\"font-weight: 400;\"> &#8211; In the world of B2B, marketing and sales teams must collaborate closely to identify high-quality prospects and nurture them through the sales\/marketing funnel. An MQL is a lead that has been identified by marketing as having an especially high likelihood of becoming a customer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sales Qualified Lead (SQL)<\/b><span style=\"font-weight: 400;\"> &#8211; In B2B marketing, an SQL is a high-quality prospective customer that has been nurtured by the marketing team across multiple touchpoints and is likely ready for a conversation with sales. B2B marketers may use a lead scoring system with specified criteria to differentiate between normal leads, MQLs, and SQLs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Opportunity <\/b><span style=\"font-weight: 400;\">&#8211; In B2B sales, a lead becomes an opportunity after they have been contacted by the sales team and agreed to further engage with the sales process, such as a product demo or discovery call.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cost per Acquisition (CPA)<\/b><span style=\"font-weight: 400;\"> &#8211; CPA is a measurement of how much it costs for a B2B marketing organization to acquire a single new customer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer Lifelong Value (CLV)<\/b><span style=\"font-weight: 400;\"> &#8211; CLV is a measurement of the total value of a customer to a business throughout the entire customer life cycle.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Marketing Attribution<\/b><span style=\"font-weight: 400;\"> &#8211; Marketing attribution is the process by which marketers assign credit for marketing results and determine which channels are most successful at driving conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Closed Loop Marketing<\/b><span style=\"font-weight: 400;\"> &#8211; Closed-loop marketing is a marketing attribution method that uses lead tracking and data analytics to follow prospects from their first engagement to the final sale and correctly attribute the source of every new customer to the appropriate channel.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Web Analytics Marketing Terms<\/span><\/h3>\n<ul>\n<li><b>Cookies <\/b><span style=\"font-weight: 400;\">&#8211; Cookies are snippets of code that are used to record user activity on a specific web page. Web analytics software tools like Google Analytics use cookies to measure user engagement, track user behaviors, and help digital marketers optimize user experiences on their websites.<\/span><\/li>\n<li><b>User Experience &#8211; <\/b><span style=\"font-weight: 400;\">Digital marketers use web analytics software to measure user experience on their websites. Metrics such as pages\/session, average time on site, and average scroll depth help marketers determine whether their content is truly resonating with the target audience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21528\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image4-8.png\" alt=\"user experience example\" width=\"1002\" height=\"714\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image4-8.png 1002w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image4-8-300x214.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image4-8-768x547.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1002&amp;q=80\">Image Source<\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Bounce Rate<\/b><span style=\"font-weight: 400;\"> &#8211; Bounce rate is one of the most important user experience metrics. Your bounce rate is a measurement of how frequently visitors to your website leave before engaging with the page. High bounce rates are correlated with poor user experience and can result in low conversion rates and penalties to your organic search rankings.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Page Speed<\/b><span style=\"font-weight: 400;\"> &#8211; Page speed is a measurement of loading time for a specific web page. Long page loading times are associated with high bounce rates, low conversion rates, and poor user experience.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Conversion Rate Optimization (CRO) Marketing Terms<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Content Experiment<\/b><span style=\"font-weight: 400;\"> &#8211; A content experiment is when a digital marketer sets up multiple different versions of the same landing page and puts them in front of audiences to determine which one performs or converts the best.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>A\/B Testing<\/b><span style=\"font-weight: 400;\"> &#8211; A\/B testing is a type of content experiment that compares the performance of two different variations of the same landing page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Split Testing<\/b><span style=\"font-weight: 400;\"> &#8211; Split testing is a type of content experiment that compares the performance of two completely different landing pages.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21529\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image2-9-1024x684.png\" alt=\"split testing\" width=\"1024\" height=\"684\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image2-9-1024x684.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image2-9-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image2-9-768x513.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image2-9.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/images.unsplash.com\/photo-1454165804606-c3d57bc86b40?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=500&amp;q=60\">Image Source<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Multivariate Testing<\/b><span style=\"font-weight: 400;\"> &#8211; Multivariate testing is a third type of content experiment that compares the performance of many different variations of the same page. These variations are generated by creating multiple variations of several different page elements and combining them together in different ways. The pages will be shown to prospective customers to determine which one converts at the highest rate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Above the Fold<\/b><span style=\"font-weight: 400;\"> &#8211; Content on a website is \u201cabove the fold\u201d if it appears to the user immediately when the page loads, without them having to scroll down. The best digital marketers recognize the importance of placing important page elements above the fold where they are guaranteed to be seen.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Social Media Marketing Terms<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Reach <\/b><span style=\"font-weight: 400;\">&#8211; The reach of a social media post is a measurement of the total number of unique individual users who saw the post. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Engagement <\/b><span style=\"font-weight: 400;\">&#8211; Engagement is a composite social media metric that includes all forms of interaction generated by your content on social media. The most common forms of engagements across platforms include liking content, commenting on a post, sharing a post publicly or with friends, and following or subscribing for more updates.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Relevance Score<\/b><span style=\"font-weight: 400;\"> &#8211; Facebook\u2019s relevance score metric is similar to the Quality Score metric on Google Ads. It measures the overall relevance and engagement level of your ads, which determines your cost per click and how frequently your ad will be shown to users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Native Advertising<\/b><span style=\"font-weight: 400;\"> &#8211; Native advertisements are digital ads that don\u2019t use traditional ad formats like display or search advertising. Instead, native ads appear more organically within editorial content, making them less likely to be ignored by audiences. \u201cIn Feed\u201d advertisements that appear in your social media news feed are a typical example of native advertising.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This brings us to the conclusion of our list of 50 digital marketing terms you should know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest thing we learned while creating this list is that there are far more than 50 digital marketing terms that are worth knowing and understanding &#8211; but the ones listed here should be enough to help you start speaking the language of digital marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in learning more about digital marketing, check out our <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/\"><span style=\"font-weight: 400;\">digital marketing course<\/span><\/a><span style=\"font-weight: 400;\"> at Directive Institute.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re new to digital marketing, it\u2019s okay to feel overwhelmed by the sheer volume of new information and new<\/p>\n","protected":false},"author":6,"featured_media":21530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[99],"class_list":["post-21393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>50 Digital Marketing Terms You Need to Know - Directive CA<\/title>\n<meta name=\"description\" content=\"There are countless terms and acronyms to know in the world of Digital Marketing. 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