{"id":21542,"date":"2020-09-17T23:30:19","date_gmt":"2020-09-17T23:30:19","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=institute&p=21542"},"modified":"2024-05-23T07:41:20","modified_gmt":"2024-05-23T11:41:20","slug":"testimonial-pages","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/testimonial-pages\/","title":{"rendered":"8 Top Examples of Testimonial Pages You Should Copy"},"content":{"rendered":"

Looking for some high-performing examples of testimonial pages that you can emulate on your own website?<\/span><\/p>\n

A testimonial is a written recommendation for your company, brand, products, or services that comes from a satisfied customer. Testimonials that are positive and come from a trustworthy source can play a major role in influencing customer attitudes towards your brand and making them more likely to purchase. Testimonials are a big part of social proof marketing, a set of techniques for marketing your business by demonstrating your impact and success in the marketplace.<\/span><\/p>\n

In this resource, we explain more about <\/span>social proof marketing<\/span><\/a> and highlight our 8 favorite examples of testimonial pages you should copy.<\/span><\/p>\n

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What is Social Proof Marketing?<\/span><\/h2>\n

Here\u2019s the basic idea behind social proof marketing:<\/span><\/p>\n

When people aren\u2019t sure what to do in a situation, social psychology says they\u2019re most likely to copy the actions of those around them. This tells us that people, including our prospective customers, are profoundly influenced by the actions of those around them.<\/span><\/p>\n

Social proof marketing uses this concept to influence purchasing behavior by showing or convincing prospective customers that other people have had positive experiences in the past when purchasing products or services from your company.<\/span><\/p>\n

Companies can demonstrate social proof in many different ways, including:<\/span><\/p>\n