{"id":21596,"date":"2020-09-21T23:41:03","date_gmt":"2020-09-21T23:41:03","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=institute&p=21596"},"modified":"2024-05-23T07:41:20","modified_gmt":"2024-05-23T11:41:20","slug":"digital-marketing-certification","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/digital-marketing-certification\/","title":{"rendered":"Digital Marketing Certification: Do You Really Need One?"},"content":{"rendered":"

A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose from, lots of upward mobility, remote working options, and the opportunity to cultivate a real work-life balance.<\/span><\/p>\n

If you\u2019re considering a career change into digital marketing, you might be looking at some of the digital marketing certification programs available online and asking yourself: Do I really need this?<\/span><\/p>\n

The truth is that it depends.<\/span><\/p>\n

On the one hand, employers are looking for candidates who can get results – regardless of whether they\u2019re certified or not. On the other hand, obtaining your certification demonstrates initiative and grit – personal qualities that employers love to see in their new hires.<\/span><\/p>\n

Or maybe you don\u2019t fit into that paradigm at all. Maybe you\u2019re a solo entrepreneur looking for a digital marketing course that can help you promote your personal brand. In that case, do you really need a digital marketing certification to be successful?<\/span><\/p>\n

Instead of offering a one-size-fits-all answer to this complicated question, we created this resource to help you decide for yourself whether you need a digital marketing certification to achieve your goals. We\u2019ll explain exactly what a certification entails, highlight the costs and benefits, then show you how to decide whether a digital marketing certification program is right for you.<\/span><\/p>\n

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What is a Digital Marketing Certification?<\/span><\/h2>\n

Let\u2019s start by establishing a shared definition of what it means to get certified in digital marketing.<\/span><\/p>\n

A digital marketing certification is an award or document that serves as evidence of your knowledge and skills in digital marketing. In most cases, you can earn a digital marketing certification by completing a digital marketing course or training program, offered either online or in-person.<\/span><\/p>\n

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Source: <\/span>Directive Institute<\/span><\/a><\/p>\n

There are numerous digital marketing certification programs and courses available. Some are offered through colleges and universities, both within the United States and abroad. Other digital marketing certifications are available online and issued by digital marketing software companies or independent course creators.<\/span><\/p>\n

Digital marketing courses come in all shapes and sizes, and they can be extremely valuable when course creators include practice exercises and other features that optimize learning and skill development for their students.<\/span><\/p>\n

What are the Benefits of a Digital Marketing Certification?<\/span><\/h2>\n

To decide whether a digital marketing certification is right for you, we\u2019d recommend performing a simple cost\/benefit analysis. To do so, simply create a list of all the benefits you\u2019d expect from obtaining your certification. Then in a separate column in the same document, list out all of the costs. Once you\u2019ve finished, you can compare the costs and benefits and decide whether to proceed.<\/span><\/p>\n

To help you get started, we\u2019ve laid out the five most important benefits associated with obtaining your digital marketing certification. As you go through our list, think about which items apply to you and list them in the \u201cbenefits\u201d column for your analysis.<\/span><\/p>\n

Develop Digital Marketing Knowledge and Capabilities<\/span><\/h3>\n

With the right digital marketing course, you\u2019ll find plenty of opportunities to increase your knowledge and enhance your digital marketing skills. When a course genuinely helps you improve, the certification itself is just icing on your cake.<\/span><\/p>\n

There are plenty of courses out there with vastly different characteristics, so it\u2019s important to shop around and read reviews to find one that\u2019s best for you.\u00a0<\/span><\/p>\n

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Image Source<\/span><\/a><\/p>\n

Look out for variation in course characteristics like:<\/span><\/p>\n