{"id":21603,"date":"2020-09-21T23:49:17","date_gmt":"2020-09-21T23:49:17","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=institute&p=21603"},"modified":"2024-05-23T07:41:19","modified_gmt":"2024-05-23T11:41:19","slug":"how-to-become-a-content-strategist","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-become-a-content-strategist\/","title":{"rendered":"How to Become a Content Strategist"},"content":{"rendered":"

Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of writers to deliver engaging content experiences to digital audiences? Do you have a passion for story-telling and a desire to reach millions of people with the messages you craft?<\/span><\/p>\n

If you answered yes to any of these questions, there\u2019s a good chance you\u2019d thrive in a career as a content strategist. Content strategists combine knowledge and experience in digital marketing, content creation, and user experience design. They leverage their diverse skills to plan and communicate compelling brand stories that drive engagement, awareness, and downstream conversions across digital platforms.<\/span><\/p>\n

If you\u2019re excited about the possibility of developing content strategy as a digital marketing professional, we\u2019ve put together this guide on how to become a content strategist.<\/span><\/p>\n

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What is a Content Strategist?<\/span><\/h2>\n

A content strategist is a digital marketing professional whose main duties and responsibilities include planning, designing, creating, editing, and publishing content to engage audiences across digital platforms.\u00a0<\/span><\/p>\n

The content strategist role can vary significantly depending on the hiring organization. Some content strategists spend the majority of their time doing strategy work and rely on team members, freelancers, and external contractors to create content that supports their marketing initiatives. Other content strategists roll up their sleeves and participate directly in content creation on a regular basis.\u00a0<\/span><\/p>\n

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Regardless of the details, content strategist is usually not considered an entry-level role. Most content strategist job postings expect applications to have worked as a content creator for at least 3-5 years, gaining experience across multiple skill areas: content strategy, SEO, and marketing campaign design.\u00a0<\/span><\/p>\n

According to ZipRecruiter, content strategists working in the United States earn an <\/span>average annual salary of $85,859<\/span><\/a>.<\/span><\/p>\n

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What Does a Content Strategist Do?<\/span><\/h2>\n

Anytime you\u2019re thinking about a career change, it\u2019s important to look beyond the title and understand exactly what your duties and responsibilities will look like from day-to-day.<\/span><\/p>\n

Here\u2019s what you can expect to be doing as a content strategist:<\/span><\/p>\n