{"id":21615,"date":"2020-09-24T23:27:24","date_gmt":"2020-09-24T23:27:24","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=institute&#038;p=21615"},"modified":"2024-05-23T07:41:19","modified_gmt":"2024-05-23T11:41:19","slug":"digital-advertising-101","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/digital-advertising-101\/","title":{"rendered":"Digital Advertising 101: Everything You Need To Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Welcome to Digital Advertising 101 &#8211; thanks for visiting!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We created this guide to provide our readers with a simple introduction to digital advertising. In this guide, we\u2019ll answer the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is Digital Advertising?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why is Digital Advertising Important in 2020?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How Does Digital Advertising Work?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are the Major Types of Digital Advertising?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why is Digital Advertising Taking Over?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We hope you\u2019ll leave this page with better knowledge and understanding of digital advertising and how it\u2019s being used to drive business growth for brands in 2020.<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;[optin-inline id='cuwcxth6vogybujctxkm']&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:12861,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0,&quot;15&quot;:&quot;Roboto&quot;,&quot;16&quot;:11}\">[optin-inline id=&#8217;cuwcxth6vogybujctxkm&#8217;]<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Digital Advertising?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital advertising uses digital media platforms and the Internet to communicate with target audiences and promote a brand, product, or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While traditional advertising mediums include television, newspapers, and radio, digital advertising happens through digital channels like social media platforms, mobile apps, video streams, and search engines.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is Digital Advertising Important in 2020?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Consumers Are Spending More Time Online<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Advertising is most effective when advertisers target audiences on the platforms where they spend the most time. Over the past two decades, the major trend has been that consumers are spending more time online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2019, the average American spent <\/span><a href=\"https:\/\/businessfibre.co.uk\/screen-time\/\"><span style=\"font-weight: 400;\">6 hours and 31 minutes<\/span><\/a><span style=\"font-weight: 400;\"> each day using the Internet, and more than a third of that time was spent on mobile devices. With the coronavirus keeping people at home this year, we\u2019re expecting to see even higher usage rates in 2020<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With consumers shifting their attention to digital platforms, it\u2019s only logical that digital advertisers are following them there to continue competing for their attention.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Companies Are Spending More Money On Digital Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Digital advertising spending has grown consistently year-on-year since the first digital ads were created in the mid-1990s.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21617\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image5-11.png\" alt=\"time on mobile device\" width=\"377\" height=\"539\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image5-11.png 650w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image5-11-210x300.png 210w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/p>\n<p><a href=\"https:\/\/images.unsplash.com\/photo-1543428390-52250776dd46?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=650&amp;q=80\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For the first time in 2019, worldwide digital ad spending accounted for over half of all media ad spending &#8211; a total <\/span><a href=\"https:\/\/www.emarketer.com\/content\/global-digital-ad-spending-update-q2-2020\"><span style=\"font-weight: 400;\">exceeding $325 billion<\/span><\/a><span style=\"font-weight: 400;\">. We\u2019re also seeing an increase in competition as platforms like Facebook, Amazon, and Microsoft Advertising build their digital advertising networks to compete with Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analysts are projecting that digital marketing spending will rise to <\/span><a href=\"https:\/\/www.statista.com\/outlook\/216\/100\/digital-advertising\/worldwide\"><span style=\"font-weight: 400;\">$475 billion<\/span><\/a><span style=\"font-weight: 400;\"> or even <\/span><a href=\"https:\/\/www.emarketer.com\/content\/global-digital-ad-spending-update-q2-2020\"><span style=\"font-weight: 400;\">$500 billion<\/span><\/a><span style=\"font-weight: 400;\"> over the next five years. This massive growth represents a significant opportunity for professional marketers or agencies with the skills to help enterprise organizations meet their digital advertising objectives.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Does Digital Advertising Work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A great deal of digital advertising is based on the <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/ppc-agency\/\">pay-per-click advertising<\/a> model, commonly abbreviated to PPC.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-21618\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-21-1024x576.png\" alt=\"ppc advertising example\" width=\"1024\" height=\"576\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-21-1024x576.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-21-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-21-768x432.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image3-21.png 1189w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/images.unsplash.com\/photo-1561451213-0a21d2875af7?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1189&amp;q=80\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In this model, advertisers do business with platforms like Google Ads and Microsoft Advertising who distribute their advertisements throughout their own search engines (<a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/create-google-search-campaign\/\">paid search<\/a>) or through an ad publishing network (<a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/how-to-create-display-campaign\/\">display advertising<\/a>). Advertisers are charged for ad placements based on the number of clicks that are generated &#8211; hence the term, pay-per-click.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ad platforms manage keyword bidding and auction systems used to determine when specific advertisements will appear and which ad slots they will occupy. They also collect extensive user data, empowering advertisers with increasing granular options for audience targeting, and other campaign parameters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A digital advertisement usually contains a link to a <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/how-to-create-landing-page\/\">landing page<\/a> that has been customized for that specific campaign. This is the page that users will land on after clicking on your advertisement, and where you\u2019ll have the opportunity to turn their \u201cclick\u201d into a \u201cconversion\u201d by guiding them towards your campaign objective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some digital advertising campaigns try to generate sales directly, while other marketers run digital campaigns to generate leads as part of a larger inbound marketing process that encompasses multiple digital channels.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7 Types of Digital Advertising You Should Know<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Paid Search Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Paid search advertising is the placement of text-based advertisements in the results pages of search engines like Google Search, Baidu, Microsoft Bing, and Yahoo.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-21619\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-5-1024x683.png\" alt=\"paid search advertising example\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-5-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-5-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-5-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image7-5.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/images.unsplash.com\/photo-1501250987900-211872d97eaa?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google is the world leader in paid search advertising: It captures 77% of the total market share and processes 5.6 billion searches per day on its platform. Search ads are positioned at the top and bottom of the results pages and advertisers are billed using the PPC model.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paid search ads are effective because of <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/ppc-keyword-research\/\">keyword targeting<\/a> &#8211; your ads will appear in the search results for relevant keywords, in front of audiences who are more likely to be interested in what you\u2019re offering.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Display Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Display advertising uses text, image, or video-based advertisements that appear on third-party websites and other digital properties to connect with audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Display advertising networks, the largest being the Google Display Network, act as intermediaries between advertisers and publishers. They charge advertisers and pay publishers on a PPC basis, and they provide a platform where advertisers can customize their placement targeting and other campaign parameters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Display advertising is effective for increasing brand awareness, ad <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/how-to-setup-remarketing-campaign\/\">retargeting or remarketing campaigns<\/a>, and gaining access to audiences who spend their time browsing other digital platforms besides search engines.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Paid Social Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/directiveconsulting.com\/ca\/services\/social\/\">Paid social advertising<\/a> is a digital advertising model that allows businesses to publish advertisements on social media platforms.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21620\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image1-22-1024x683.png\" alt=\"paid social advertising\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image1-22-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image1-22-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image1-22-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image1-22.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/images.unsplash.com\/photo-1537731121640-bc1c4aba9b80?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Twitter, LinkedIn, Facebook, and Instagram &#8211; the four leading social platforms &#8211; all have paid advertising programs where their business customers can create and deploy image and video-based ads to connect with customers directly in their social media feed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">In-app Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In-app advertising is a special case of display advertising where advertisements are presented inside the user interface of a mobile app. As consumers trend towards spending more time on mobile devices, in-app advertising has become a more effective medium for driving brand awareness and connecting with potential buyers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Native Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Native advertising is one of the most innovative and effective forms of digital advertising. A native advertisement is one that blends in with its surroundings. Native ads match the look, feel, and format of the medium in which they appear &#8211; they send a commercial message without appearing explicitly as a banner ad or a call to action. Paid content placements and advertorials are common examples of native advertising.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Advertisers can produce promotional videos and have them featured before, during, or after users stream video content on video streaming platforms like YouTube and Vimeo.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21621\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image6-5-1024x683.png\" alt=\"video advertising\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image6-5-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image6-5-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image6-5-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image6-5.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/images.unsplash.com\/photo-1543185377-99cd16011803?ixlib=rb-1.2.1&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Advertising on video streams can reach massive audiences &#8211; Youtube, the leading platform, has over 2 billion users logging in each month.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Remarketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remarketing, sometimes called retargeting, is a special type of display advertising campaign that specifically targets users who have visited your website or interacted with your social media pages in the past. Remarketing campaigns can elevate brand awareness by reminding your past visitors about your brand. They can also be used to reduce shopping cart abandonment, encouraging customers to return to your website and finalize a purchase they failed to complete previously.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is Digital Advertising Taking Over?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses in 2020 are continuing to rapidly adopt digital advertising as part of their core strategy for sustaining growth and connecting with their audiences. Here\u2019s why more organizations than ever before are choosing to rely on digital advertising:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Digital Advertising is Data-driven<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Data-driven marketing means that we\u2019re able to collect data, transform that data into customer insights, and use those insights to inform our marketing activities.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21622\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/09\/image4-18-1024x683.png\" alt=\"data driven digital marketing\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image4-18-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image4-18-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image4-18-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/09\/image4-18.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In the past, formats like radio and billboard made it nearly impossible to really know who was seeing your advertisements. With digital advertising, ad platforms track and publish accurate and granular data that advertisers can leverage to better understand their customers and drive campaign results.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Digital Advertising is Highly Targeted<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The data-driven nature of digital advertising means that advertisers can create experiences that are highly targeted, or in some cases even personalized. With technology like tracking pixels, advertisers can show ads featuring products that a specific customer has previously viewed in their store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers are increasingly preferring brands that interact with them in a personalized way, and digital advertising platforms make it easier for advertisers to deliver personalized experiences to scale as their businesses grow.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Digital Advertising is Profitable<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Advertisers are earning a lot of money by doing business with Google Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/economicimpact.google.com\/\"><span style=\"font-weight: 400;\">Google Economic Impact Report<\/span><\/a><span style=\"font-weight: 400;\"> famously claimed that advertisers earn an average of $2 in revenue for every dollar they spend on Google Ads.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thanks for checking out our Digital Advertising 101 Guide &#8211; we hope you learned everything you need to know about digital advertising! Here are a few key takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital advertisement is the paid placement of promotional messages on digital platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most digital advertising operates using the PPC business model, where advertisers are charged based on the number of clicks their ads receive.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are many different types of digital advertising campaigns that you should know about, including:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid search ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid social ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In-app ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Native ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retargeting ads<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consumers are spending more time online and global digital ad spending is on the rise.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital advertising is data-driven, highly targeted, and a proven method for generating business revenue.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Interested in learning more about digital advertising? Check out our <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/\"><span style=\"font-weight: 400;\">digital marketing course<\/span><\/a><span style=\"font-weight: 400;\"> at Directive Institute and access our PPC learning module for a full breakdown of how to set up your own digital advertising campaign.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Digital Advertising 101 &#8211; thanks for visiting! We created this guide to provide our readers with a simple<\/p>\n","protected":false},"author":6,"featured_media":21616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37],"tags":[68,99,140],"class_list":["post-21615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-advertising","tag-digital-marketing","tag-ppc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Advertising 101: Everything You Need To Know - Directive CA<\/title>\n<meta name=\"description\" content=\"This is your crash course into digital advertising. 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