{"id":21623,"date":"2020-09-24T23:48:16","date_gmt":"2020-09-24T23:48:16","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=institute&p=21623"},"modified":"2024-05-23T07:41:19","modified_gmt":"2024-05-23T11:41:19","slug":"digital-marketing-experience","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/digital-marketing-experience\/","title":{"rendered":"10 Best Ways to Gain Real Digital Marketing Experience"},"content":{"rendered":"

Are you searching for the best way to get real digital marketing experience that can prepare you for a career change or success as a solo\/freelance digital marketer?<\/span><\/p>\n

Here\u2019s a story that should be familiar for most people trying to enter the job market, especially in a new industry.<\/span><\/p>\n

You want to apply for a new job, but every job posting is asking for years of experience. You\u2019re searching for entry-level jobs, the most basic ones you can find, but every job posting wants at least two or three years of similar experience, and that\u2019s just something you don\u2019t have. You quickly realize that:<\/span><\/p>\n

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  1. You can\u2019t get a job without experience<\/span><\/li>\n
  2. You can\u2019t get experience without a job<\/span><\/li>\n<\/ol>\n

    If this has ever happened to you, you\u2019ll be excited to know that it doesn\u2019t have to be this way.<\/span><\/p>\n

    Digital marketing is just one example of an industry where you absolutely can get valuable experience without being employed. As long as you\u2019ve got access to a computer and a can-do attitude, you can start building your digital marketing knowledge and skills today. With anything beyond those bare minimum resources, you\u2019ll have plenty of options available for gaining the knowledge, skills, and experience you need to start applying for digital marketing jobs.<\/span><\/p>\n

    To help you get started, we\u2019ve put together a list of the ten best ways to get digital marketing experience. For each item, we\u2019ll explain the key details you need to know and offer our best tips and advice for getting started. Your digital marketing experience doesn\u2019t need to include everything on this list, but we hope you\u2019ll find something that inspires you to start building your digital marketing portfolio.<\/span><\/p>\n

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    10 Best Ways to Gain Real Digital Marketing Experience<\/span><\/h2>\n

    Earn a College Degree in Digital Marketing<\/span><\/h3>\n

    Overview<\/b>:\u00a0<\/span><\/p>\n

    A digital marketing degree includes formalized instruction and the opportunity to gain marketing experience by completing practical exercises, either on your own or working in teams with other students. Some schools offer degree programs in marketing with the option to specialize in digital channels, while other schools offer diploma programs or post-graduate certificate programs through their school of continuing studies.\u00a0<\/span><\/p>\n

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    Image Source<\/span><\/a><\/p>\n

    While going to college does come with the added benefit of earning formalized credentials, there are several reasons why it may not be the best way to get digital marketing experience. Taking courses is expensive and time-consuming, and you\u2019ll need to take extra care to choose a course that focuses on gaining practical experience – not just reading a textbook.<\/span><\/p>\n

    How to Get Started<\/b>:\u00a0<\/span><\/p>\n

    Visit the <\/span>College Navigator<\/span><\/a> tool at the National Center for Education Statistics to discover digital marketing programs that may interest you. Search Engine Journal also published an informative list of the top 28 digital marketing college programs in the USA.<\/span><\/p>\n

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    Practice by Creating Mock Campaigns<\/span><\/h3>\n

    Overview<\/b>:\u00a0<\/span><\/p>\n

    Creating mock campaigns is a cheap and easy way to start developing your digital marketing skills without any of the normal expenses associated with marketing. The other great thing about a mock campaign is that you can add it to your portfolio and show it as a work example to prospective employers – even if it never went live.\u00a0<\/span><\/p>\n

    How to Get Started<\/b>:\u00a0<\/span><\/p>\n

    To create your mock campaign, you\u2019ll need to come up with a product and a promotion to inspire your creativity. You could choose a product that already exists, or invent one of your own.\u00a0<\/span><\/p>\n

    Once you\u2019ve done so, choose one or more channels to focus on with your mock campaign – you could choose content marketing, social media marketing, PPC advertising, or others.\u00a0<\/span><\/p>\n

    Next, you can start to create marketing collateral (writing content, writing ads, creating display or video ads) to support your mock campaign. You can practice using a platform like Google Ads – but instead of configuring your ads to run, create a document where you explain all of the targeting options you would choose and why. Mock campaigns are a great way to demonstrate your marketing knowledge, creativity, and proficiency – and you can be as detailed as you want to show off your skills.<\/span><\/p>\n

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    Take an Online Digital Marketing Course\u00a0<\/span><\/h3>\n

    Overview<\/b>: Taking a <\/span>digital marketing course<\/span><\/a> online is a great way to increase your digital marketing knowledge and start building skills that will prepare you for success in an entry-level <\/span>marketing role.<\/span><\/p>\n

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    Source<\/strong>: <\/span>Directive Institute<\/span><\/a><\/p>\n

    The best digital marketing courses set themselves apart from the competition by teaching you the most up-to-date marketing tactics and sharing a complete process for generating real results from your marketing efforts.\u00a0<\/span><\/p>\n

    How to Get Started<\/b>: There are plenty of digital marketing courses available online, but we\u2019d recommend first trying our course at the Directive Institute. We\u2019ve created 4 modules to teach you the digital marketing principles and tactics we use to get results for our clients every day – and you can even <\/span>try 4 lessons for free<\/span><\/a>.<\/span><\/p>\n

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    Market Yourself Online<\/span><\/h3>\n

    Overview<\/b>:\u00a0<\/span><\/p>\n

    Marketing yourself online has two huge benefits that really go hand in hand.\u00a0<\/span><\/p>\n

    First, you\u2019ll gain real digital marketing experience through the process of creating your personal brand and promoting yourself across multiple digital channels.\u00a0<\/span><\/p>\n

    Second, you\u2019ll establish an online presence that acts as a live demo of your digital marketing capabilities. Anyone interested in working with you can visit your brand online and see exactly what you\u2019re about, and that\u2019s a huge benefit if you\u2019re planning to apply for digital marketing jobs or look for freelance work.<\/span><\/p>\n

    How to Get Started<\/b>: How you choose to market yourself online really depends on how you want to position your brand. You\u2019ll need a website where you can post content and host landing pages. You can practice writing SEO content<\/a> for organic search or using PPC advertising to market a service that you offer. You can create business social media profiles and build a niche following in your area of interest.<\/span><\/p>\n

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    Start a Simple Online Business<\/span><\/h3>\n

    Overview<\/b>:\u00a0<\/span><\/p>\n

    Starting an online business is less complicated than ever before. There are only three things that you absolutely need to get started:<\/span><\/p>\n