{"id":21641,"date":"2020-09-25T23:14:01","date_gmt":"2020-09-25T23:14:01","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=institute&p=21641"},"modified":"2024-05-23T07:41:19","modified_gmt":"2024-05-23T11:41:19","slug":"digital-marketing-plan","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/digital-marketing-plan\/","title":{"rendered":"6 Components of an Effective Digital Marketing Plan"},"content":{"rendered":"

A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an online marketing campaign.\u00a0<\/span><\/p>\n

Creating a digital marketing plan at the outset of a campaign is essential for success. Your digital marketing plan establishes the objectives of your campaign, the specific channels, tactics, and tools you will use to achieve those objectives, and how campaign performance will be evaluated.\u00a0<\/span><\/p>\n

Documenting your marketing plan gives you the ability to review your planning at a later time and reflect on whether you made the best decisions. You can also use your marketing plan to produce a case study of your campaign, demonstrating the plan you created and the results that were achieved.<\/span><\/p>\n

If you\u2019re getting ready to create your own digital marketing plan, we\u2019re here to help. We\u2019ve broken the process down into six essential steps that you can follow to create a digital marketing plan for your next campaign.<\/span><\/p>\n

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6 Components of an Effective Digital Marketing Plan<\/span><\/h2>\n

Why do we create a marketing plan at all?<\/span><\/p>\n

Before we start investing significant time and money into marketing operations, we want to make sure that:<\/span><\/p>\n