{"id":21895,"date":"2020-10-08T21:10:10","date_gmt":"2020-10-08T21:10:10","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=institute&#038;p=21895"},"modified":"2024-05-23T07:41:18","modified_gmt":"2024-05-23T11:41:18","slug":"website-buttons","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/website-buttons\/","title":{"rendered":"5 Top Examples of Website Buttons that Convert"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Website buttons can play an important role when it comes to pushing visitors towards the conversion targets on your website or <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/how-to-create-landing-page\/\">landing pages<\/a>. Compared to text-based or image-based links, website buttons do a much better job of grabbing the attention of your target audience and directing them towards your on-page conversion targets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this short guide, we\u2019ll highlight some of the most important best practices that result in high-converting website buttons. We\u2019ll also show you five examples of website buttons that convert and explain why they work so you can copy them for your own campaigns.<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;[optin-inline id='fwfjw2tkjbgkq0vkoshq']&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:12861,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0,&quot;15&quot;:&quot;Roboto&quot;,&quot;16&quot;:11}\">[optin-inline id=&#8217;fwfjw2tkjbgkq0vkoshq&#8217;]<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Makes a Website Button Convert?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">High-converting websites buttons are the result of an effective call-to-action (CTA), <a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/optimize-design-elements\/\">thoughtful button design<\/a>, and optimized page layout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers can implement many different tactics to improve their CTA sales copy, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating urgency<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using imperative language<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Triggering FOMO or other emotions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preemptively overcoming objections (cost, time, not decision-maker, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offering an instant reward or benefit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focusing on pain points or benefits &#8211; not features<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aligning CTA text with campaign offers and user expectations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">High-converting CTA buttons are typically brightly colored to draw user attention. Marketers can choose to implement website buttons with brand colors or <\/span><a href=\"https:\/\/www.creativebloq.com\/web-design\/12-colours-and-emotions-they-evoke-61515112\"><span style=\"font-weight: 400;\">choose a button color<\/span><\/a><span style=\"font-weight: 400;\"> that elicits a specific emotion from the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Page layout also plays an important role in the performance of website buttons. Some of the most common tips for increasing conversions include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA buttons should be surrounded by white or negative space to maximize contrast and help them stand out for audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA buttons should be positioned at the top of the page or above the fold, such that visitors to your web\/landing page are guaranteed to see them before scrolling.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing pages should have fewer navigational options, encouraging visitors to focus their attention on the campaign offer and the CTA button.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing pages should use flat design to minimize distractions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With these tips in mind, let\u2019s look at five website button examples and why they work.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5 Examples of Website Buttons that Convert<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Watch Demo Video<\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-21897\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/image3-8.png\" alt=\"watch demo video cta\" width=\"401\" height=\"127\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image3-8.png 401w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image3-8-300x95.png 300w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<p><b>Why It Works<\/b><span style=\"font-weight: 400;\">: When your conversion target is to have your audience member watch a demo video of your product, \u201cWatch Demo Video\u201d is one of the most effective CTAs. Allowing audiences to watch the demo on their own instead of scheduling a demo with a sales rep is more convenient, helps to overcome objections and minimize risk, and reduces friction, ultimately leading to more conversions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Shop Now<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-21898\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/image4-5.png\" alt=\"shop now website button\" width=\"315\" height=\"119\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image4-5.png 315w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image4-5-300x113.png 300w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/p>\n<p><b>Why It Works<\/b><span style=\"font-weight: 400;\">: \u201cShop Now\u201d is one of the most popular call-to-action phrases that we see implemented in eCommerce campaigns on both paid search and social media. This CTA promises your audience the opportunity to review your products and services with no strings attached. Landing pages using this CTA may include information about a sale or a new product line, further encouraging curious shoppers to click through.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Claim Your Free Trial<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-21899\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/image2-10.png\" alt=\"free trial website button\" width=\"459\" height=\"115\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image2-10.png 459w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image2-10-300x75.png 300w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/p>\n<p><b>Why It Works<\/b><span style=\"font-weight: 400;\">: When your campaign goal is to have your audience members start a free trial of your product, this CTA can be highly effective. Each word in this CTA contributes specific meaning and connotations that contribute to the whole:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Claim<\/b><span style=\"font-weight: 400;\">\u201d &#8211; Uses imperative language, encouraging the audience to act now.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Your<\/b><span style=\"font-weight: 400;\">\u201d &#8211; Speaks directly to the audience member and gives them a sense of entitlement, as if the free trial already belongs to them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Free<\/b><span style=\"font-weight: 400;\">\u201d &#8211; This word reduces friction, promising audiences that they won\u2019t have to pay any money or risk anything to start using the product\/service.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Trial<\/b><span style=\"font-weight: 400;\">\u201d &#8211; The idea of a trial implies a test period with no commitment, further reducing friction and making audiences more likely to click the button.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Get Started<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21900\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/image1-9.png\" alt=\"get started website button\" width=\"339\" height=\"113\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image1-9.png 339w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image1-9-300x100.png 300w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><\/p>\n<p><b>Why It Works<\/b><span style=\"font-weight: 400;\">: \u201cGet Started\u201d is one of the best CTAs for a multi-step lead form or conversion process. This CTA works best when you\u2019re asking your prospect for just one or two pieces of information to get to the next step &#8211; usually their name and email address, or an email address and password to set up a free account.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Grab the Templates<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21901\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/image5-3.png\" alt=\"grab your templates cta\" width=\"467\" height=\"117\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image5-3.png 467w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/10\/image5-3-300x75.png 300w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/p>\n<p><b>Why It Works<\/b><span style=\"font-weight: 400;\">: As you learn <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/institute\/lessons\/how-to-optimize-cta\/\"><span style=\"font-weight: 400;\">how to optimize your CTA<\/span><\/a><span style=\"font-weight: 400;\">, you should realize that the most effective calls to action are highly aligned with your offer as well as user expectations. If you\u2019re promising your prospective customers a set of templates that are useful for their industry or niche, referencing the specific offer in your CTA helps keep your audience laser-focused on the value you\u2019re providing &#8211; ultimately making them more likely to convert.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Following website button design best practices can have a positive impact on your <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/cro\/landing-page-design\/\">landing page conversion rates<\/a> and overall campaign profitability. We hope you\u2019ll use our tips and advice to create more high-performing website buttons for your upcoming digital marketing campaigns.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website buttons can play an important role when it comes to pushing visitors towards the conversion targets on your website<\/p>\n","protected":false},"author":6,"featured_media":21896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[91],"class_list":["post-21895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-cro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Top Examples of Website Buttons that Convert - Directive CA<\/title>\n<meta name=\"description\" content=\"Website buttons &amp; CTA&#039;s play a critical role in the conversion process for a visitor on your website. 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