{"id":21939,"date":"2020-10-14T23:45:44","date_gmt":"2020-10-14T23:45:44","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=institute&p=21939"},"modified":"2024-05-23T07:41:18","modified_gmt":"2024-05-23T11:41:18","slug":"landing-page-ideas","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/landing-page-ideas\/","title":{"rendered":"10 Best Landing Page Ideas to Boost Conversions"},"content":{"rendered":"

Are you searching for innovative landing page ideas that can help you increase conversions for your email marketing or PPC advertising<\/a> campaigns?<\/span><\/p>\n

Landing pages are the focal point of your digital advertising funnel. These are the pages on your website where visitors \u201cland\u201d after clicking on one of your paid advertisements or email marketing links.<\/span><\/p>\n

While other pages on your website may encourage exploration and discovery, landing pages focus on specific goals known as conversion targets. A conversion target is an action that users can perform on the page to move into the next stage of the marketing funnel. Conversion targets can include behaviors like filling out a lead generation form, watching a demo video, or purchasing a product or service.<\/span><\/p>\n

Once you learn <\/span>how to create a landing page<\/span><\/a>, you can start to experiment with different landing page design elements to optimize conversion rates and drive campaign success – a process often referred to as conversion rate optimization (CRO)<\/a>.\u00a0<\/span><\/p>\n

To help you get started with CRO<\/a>, we\u2019ve created this list of the best landing page ideas to boost your conversions.<\/span><\/p>\n

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10 Best Landing Page Ideas to Boost Conversions<\/span><\/h2>\n

Test Short-form vs. Long-form Landing Page Copy<\/span><\/h3>\n

Before you start experimenting with individual design elements on your landing pages<\/a>, it may be worthwhile to run content experiments where you test short-form vs. long-form landing page copy.<\/span><\/p>\n

Short-form landing pages may be up to two pages in length, but are frequently just one page long (or less). As a result, short-form landing pages contain very little content, which helps keep the user\u2019s attention laser-focused on the conversion target.<\/span><\/p>\n

Long-form landing pages are typically three or more pages in length. They typically contain all of the same design elements<\/a> as short-form pages but may incorporate additional product information, FAQs, social proof, and other features that encourage conversions.<\/span><\/p>\n

Short-form landing pages usually work best when you\u2019re encouraging a landing page visitor to exchange their email address for a high-value offer. Long-form landing pages can be more successful when you\u2019re trying to convert sales on a high-ticket item and need to address lots of customer concerns\/pain points\/objections on the page before your prospects feel comfortable making a purchase.<\/span><\/p>\n

Test and Optimize Your Headlines<\/span><\/h3>\n

One of the biggest landing page ideas you can use to drive increased conversions is headline optimization.<\/span><\/p>\n

Most landing pages are published with a headline at the top of the page. The purpose of a headline is to grab the user\u2019s attention, encouraging them to remain on the page and to convert on your offer.\u00a0<\/span><\/p>\n

\"landing<\/p>\n

Caption: This headline grabs the user\u2019s attention by conveying the exact pain point that the product\/offer will address.<\/span><\/p>\n

If you notice that your landing pages have high bounce rates (40-60% or more), with users departing soon after the page loads, you should run experiments with different headlines to discover whether there\u2019s a better way to captivate users as they arrive on your page. The best headlines target a pain point that your prospect can relate to – then you can use subheadings and additional text to explain how your offer solves the problem.<\/span><\/p>\n

Maintain a 1:1 Attention Ratio<\/span><\/h3>\n

The concept of Attention Ratio is a ground-breaking landing page idea that was first explained by Unbounce co-founder Oli Gardner at the <\/span>Carnegie Dartlet Conference<\/span><\/a> in 2015.<\/span><\/p>\n

Attention ratio is defined as a ratio between the number of things that users <\/span>can <\/span><\/i>do on a page, versus the number of things that users <\/span>should <\/span><\/i>be doing on a page.\u00a0<\/span><\/p>\n

For any landing page, we know what users <\/span>should <\/span><\/i>be doing: they should be fulfilling the conversion target, whether that means signing up for a newsletter, webinar, or starting a free trial.\u00a0<\/span><\/p>\n

\"landing<\/p>\n

Caption: This landing page keeps a 1:1 attention ratio by offering exactly one CTA button with a link to the conversion target and no other navigation options on the page.<\/span><\/p>\n

To keep user attention focused on the conversion target, we can maintain a 1:1 attention ratio by reducing the number of things that users <\/span>can <\/span><\/i>do on the page. As a marketer, you can draw attention to the conversion target by removing navigation menus and extra features from the page. This prevents your audiences from paying attention to anything that isn\u2019t your conversion target.\u00a0<\/span><\/p>\n

All of this follows from the philosophy that each landing page you create should have one purpose: to convert visitors from the corresponding marketing campaign. Maintaining a 1:1 attention ratio means creating landing pages that are laser-focused on conversion targets and provide few other interactive or navigational options for users.<\/span><\/p>\n

Incorporate Social Proof\u00a0<\/span><\/h3>\n

Social proof marketing<\/a> is one of the most powerful landing page ideas of the last five years – look at any great landing page for a B2B SaaS company and you\u2019ll most likely see that social proof is being used to build trust with prospective customers and encourage a purchase.<\/span><\/p>\n

The basic premise of social proof marketing is that individuals in an uncertain situation are most likely to conform to the behaviors and actions of others. The purpose of social proof marketing, therefore, is to offer some evidence to your prospective customer that other individuals or businesses have purchased from you in the past and been satisfied.<\/span><\/p>\n

\"landing<\/p>\n

Caption: This landing page by SEMrush incorporates the logos of high-profile customers, a powerful form of social proof that can build trust with prospective customers and increase conversions.l<\/span><\/p>\n

There are many ways to incorporate social proof marketing into your landing pages. You can experiment with social proof marketing by adding landing page features like:<\/span><\/p>\n