{"id":25303,"date":"2021-10-29T01:03:01","date_gmt":"2021-10-29T01:03:01","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=resource_hub&p=25303"},"modified":"2026-10-02T14:35:12","modified_gmt":"2026-10-02T18:35:12","slug":"customer-led-marketing-operations","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/customer-led-marketing-operations\/","title":{"rendered":"Customer-Led RevOps"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"resource-tag":[],"class_list":["post-25303","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nCustomer-Led RevOps - Directive CA<\/title>\n<meta name=\"description\" content=\"Customer-led Marketing Operations isn't just a technical discipline for new MarTech - it's a revenue function built on customer insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/customer-led-marketing-operations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer-Led RevOps - Directive CA\" \/>\n<meta property=\"og:description\" content=\"Customer-led Marketing Operations isn't just a technical discipline for new MarTech - it's a revenue function built on customer insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/ca\/resources\/customer-led-marketing-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive CA\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-29T01:03:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T18:35:12+00:00\" \/>\n<meta name=\"author\" content=\"Garrett Mehrguth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Mehrguth\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/resources\\\/customer-led-marketing-operations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/customer-led-marketing-operations\\\/\"},\"author\":{\"name\":\"Garrett Mehrguth\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"headline\":\"Customer-Led RevOps\",\"datePublished\":\"2021-10-29T01:03:01+00:00\",\"dateModified\":\"2026-10-02T18:35:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/customer-led-marketing-operations\\\/\"},\"wordCount\":2,\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/customer-led-marketing-operations\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/resources\\\/customer-led-marketing-operations\\\/\",\"name\":\"Customer-Led RevOps - Directive CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\"},\"datePublished\":\"2021-10-29T01:03:01+00:00\",\"dateModified\":\"2026-10-02T18:35:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"description\":\"Customer-led Marketing Operations isn't just a technical discipline for new MarTech - it's a revenue function built on customer insights.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/resources\\\/customer-led-marketing-operations\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/resources\\\/customer-led-marketing-operations\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/resources\\\/customer-led-marketing-operations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer-Led RevOps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\",\"name\":\"Directive CA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\",\"name\":\"Garrett Mehrguth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"caption\":\"Garrett Mehrguth\"},\"description\":\"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its global expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.\",\"sameAs\":[\"CEO\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/author\\\/boss\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer-Led RevOps - Directive CA","description":"Customer-led Marketing Operations isn't just a technical discipline for new MarTech - it's a revenue function built on customer insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/ca\/resources\/customer-led-marketing-operations\/","og_locale":"en_US","og_type":"article","og_title":"Customer-Led RevOps - Directive CA","og_description":"Customer-led Marketing Operations isn't just a technical discipline for new MarTech - it's a revenue function built on customer insights.","og_url":"https:\/\/directiveconsulting.com\/ca\/resources\/customer-led-marketing-operations\/","og_site_name":"Directive CA","article_published_time":"2021-10-29T01:03:01+00:00","article_modified_time":"2026-10-02T18:35:12+00:00","author":"Garrett Mehrguth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Garrett Mehrguth"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/ca\/resources\/customer-led-marketing-operations\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/customer-led-marketing-operations\/"},"author":{"name":"Garrett Mehrguth","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"headline":"Customer-Led RevOps","datePublished":"2021-10-29T01:03:01+00:00","dateModified":"2026-10-02T18:35:12+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/customer-led-marketing-operations\/"},"wordCount":2,"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/customer-led-marketing-operations\/","url":"https:\/\/directiveconsulting.com\/ca\/resources\/customer-led-marketing-operations\/","name":"Customer-Led RevOps - Directive CA","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/#website"},"datePublished":"2021-10-29T01:03:01+00:00","dateModified":"2026-10-02T18:35:12+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"description":"Customer-led Marketing Operations isn't just a technical discipline for new MarTech - it's a revenue function built on customer insights.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/ca\/resources\/customer-led-marketing-operations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/ca\/resources\/customer-led-marketing-operations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/ca\/resources\/customer-led-marketing-operations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Customer-Led RevOps"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/ca\/#website","url":"https:\/\/directiveconsulting.com\/ca\/","name":"Directive CA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c","name":"Garrett Mehrguth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","caption":"Garrett Mehrguth"},"description":"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its global expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.","sameAs":["CEO"],"url":"https:\/\/directiveconsulting.com\/ca\/blog\/author\/boss\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/25303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/comments?post=25303"}],"version-history":[{"count":1,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/25303\/revisions"}],"predecessor-version":[{"id":56168,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/25303\/revisions\/56168"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media?parent=25303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/categories?post=25303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/tags?post=25303"},{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/resource-tag?post=25303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}