{"id":26398,"date":"2022-04-14T23:15:34","date_gmt":"2022-04-14T23:15:34","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=26398"},"modified":"2024-05-23T07:40:59","modified_gmt":"2024-05-23T11:40:59","slug":"installing-unbounce-wordpress-plugin","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/installing-unbounce-wordpress-plugin\/","title":{"rendered":"Why You Should Use The Unbounce WordPress Plugin As A Growth Marketer"},"content":{"rendered":"

It\u2019s quite difficult to create landing pages<\/a>\u2026and it\u2019s more difficult to build landing pages that work (convert). Most marketers are having problems creating landing pages that convert, spending hours upon hours on a single page that they hope will work.\u00a0<\/span><\/p>\n

On top of that, they need to learn how to code to be able to create custom landing pages which takes additional time from their schedule. And when they do all of that, the marketers are still not sure if the landing pages will convert.\u00a0<\/span><\/p>\n

And that was the problem that gave birth to Unbounce.<\/span><\/p>\n

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What is Unbounce?<\/strong><\/h2>\n

Unbounce<\/span><\/a> is a platform that helps you build high-converting landing pages. Unbounce has a drag-and-drop function and pre-made templates which means that the people using it can create a landing page in minutes.\u00a0<\/span><\/p>\n

And you don\u2019t need to worry about functionality or conversion\u2014 Unbounce created the entire platform with pre-made templates that will provide high levels of conversion. You can simply take the elements that you like from the Unbounce platform and create a landing page from them. It\u2019s easy, it works, and it doesn\u2019t require coding skills.\u00a0<\/span><\/p>\n

Unbounce also has an AI-powered A\/B testing feature on their platform so they\u2019re not only a landing page builder, but an effective tool when it comes to conversion optimization. It\u2019s no wonder that it\u2019s one of the most popular tools for marketers all around the globe.\u00a0<\/span><\/p>\n

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Who Uses Unbounce?<\/strong><\/h2>\n

Unbounce is mostly used by growth marketers, SEO managers, and paid media strategists. But not all companies using conversion optimization use Unbounce.\u00a0<\/span><\/p>\n

In fact, most of the companies that use Unbounce are small and medium-sized companies, usually with up to 50 employees. Unbounce is in the same market as some big tools such as Google Conversion Tracking, Google Website Optimizer, and <\/span>Optimizely<\/span><\/a>.\u00a0<\/span><\/p>\n

If you\u2019re a company with 10-50 employees and doing < $5 million in revenue, you should be looking to use Unbounce.\u00a0<\/span><\/p>\n

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Core Features of Unbounce<\/strong><\/h2>\n

Unbounce is a tool that has many features and benefits. However, there are only four main benefits that Unbounce is being used for:\u00a0<\/span><\/b><\/p>\n