{"id":26404,"date":"2022-04-15T00:40:22","date_gmt":"2022-04-15T00:40:22","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=26404"},"modified":"2025-03-26T09:48:12","modified_gmt":"2025-03-26T13:48:12","slug":"high-converting-saas-demo-video","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/","title":{"rendered":"How To Shoot, Edit &#038; Create a High Converting SaaS Demo Video"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The days when a customer came to your SaaS website and started reading texts and presentations to figure out what your brand and product are all about are over. Instead of making presentations and writing text, you should instead focus on shooting, editing, and creating a high-converting SaaS demo video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you prepare enough data and have screenshots of where a customer uses your video, why they\u2019re using it, and how they\u2019re using it, it will be multiple times more effective than simply having a text explaining what your product does.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If an image is worth a thousand words, then a video is worth a thousand images. However, making a high-converting SaaS demo video isn\u2019t an easy task. But that\u2019s why we will explain all the necessary elements your demo video needs to have to be a high-converting video and for your customers to watch it and then take action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the article, we will cover:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The types of SaaS demo videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the benefits of a SaaS demo video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best Practices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And all the how-to\u2019s that are happening behind the screen like budgeting, goal-setting, developing a script<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With that in mind, let\u2019s jump right to the reason why demo videos are doing so well in today\u2019s marketplace.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>The What &amp; Why of SaaS Demo Videos?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Wyzowl, a video content study, <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">recently did a study<\/span><\/a><span style=\"font-weight: 400;\"> that showed how customers prefer to watch a short video that would explain what the product does. In fact, 69% of customers prefer to watch the video and 84% of people say that they have been convinced about buying the product after they watched the video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These numbers tell the story\u2014 if you have the right demo video that explains your brand\u2019s product in a short amount of time, you will influence the visitors that come to your website to buy your product.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to SaaS products, it\u2019s essential that your customers realize the value of your product as soon as possible and a demo video is a perfect opportunity for that. It tells them what the product is about, how it will solve their problem, and how they can use it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>The Types of SaaS Demo Videos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are multiple types of SaaS demo videos and which one you will make or create depends largely on your product or service.\u00a0<\/span><span style=\"font-weight: 400;\">Since you\u2019re selling something intangible like a service or software, you can use a screen recording tool to capture the features of the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three main types of SaaS demo videos that you can use to help people understand your brand\u2019s product:\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Recorded demo.<\/b><span style=\"font-weight: 400;\"> It\u2019s a pre-recorded video that explains, step-by-step, <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/best-call-to-action\/\"><span style=\"font-weight: 400;\">how to use the SaaS product<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Live demo.<\/b><span style=\"font-weight: 400;\"> A live demo is a brief explanation that presents the product through a video conference call.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Overview demo.<\/b><span style=\"font-weight: 400;\"> An overview demo is a short and brief explanation of what the product does without going into details.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There is also a variety when it comes to video styles, but some are more popular than others:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desktop and smartphone screen capture<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live demo call<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Animated product video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live-action video of the presenter talking<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>The Benefits of SaaS Demo Videos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are multiple benefits to SaaS demo videos. First of all, they\u2019re scalable\u2014once you make the demo video and you upload it on your website, you don\u2019t need to make it again and an unlimited number of people can watch it. There are some other benefits as well like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can be entertaining<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can be used to explain things in the simplest way possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can be personal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Depending on the production level, they can be quite inexpensive<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The best thing about demo videos is that it takes little to no effort to consume the material. You play the video and watch it. When you compare that with text or presentations, it\u2019s no wonder that consumers prefer videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your product videos are all about conveying crucial information about your brand\u2019s product to your potential buyers as quickly as possible and as early as possible. And the biggest benefit to a demo video is that it can do just that.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Channels for SaaS Demo Videos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The great thing about small demo videos is that they have really good usability. You can use your SaaS demo videos on multiple channels to promote your products and services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most common channels where you can demo videos are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/landing-page-vs-homepage\"><span style=\"font-weight: 400;\">Homepage<\/span><\/a><span style=\"font-weight: 400;\"> on your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email signatures<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales materials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing campaigns that present new features and products<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Tips for Recording a SaaS Demo Video<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are a couple of tips that you should take into account when recording a SaaS demo video:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a stable angle for the camera<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimize movement of the camera (it can be disorienting and hard to follow for the audience)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid industry jargon. You\u2019re communicating with your consumers that might not know the acronyms that you\u2019re using.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add captions for people who watch videos without sound (there are a lot of them!)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your brand color palette so that customers connect your product with your brand<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Demo Video Best Practices<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Demo videos have been out there for quite some time and marketers have noticed what works really well. Getting to the point fast, keeping the video short (2 minutes ideally, 5 minutes a maximum), and explaining the essential features and benefits of the product seem to be the winning formula.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the best practices when it comes to demo videos:\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Keep it simple. <\/b><span style=\"font-weight: 400;\">Don\u2019t try to cram every piece of information into your video. Just keep it simple by explaining only the fundamentals elements of your product or service (2 minutes isn\u2019t a lot of time).<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Do your research. <\/b><span style=\"font-weight: 400;\">When you know what problem your product solves and why your customers are using it, you can use that in your demo videos to already handle objections from new customers.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Investing a lot of time in the headline.<\/b><span style=\"font-weight: 400;\"> People click on a headline if it\u2019s intriguing and beneficial for them. So invest time to write a really good headline for your video (write 25 different headlines and you will find the right one in there).<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Invest even more time in the thumbnail. <\/b><span style=\"font-weight: 400;\">\u00a0Since video is a visual format, you will need to invest in making a really great thumbnail. The thumbnail should inform the customer what the video is about, reveal just enough to make them click on the video, but not reveal enough that the customer gets everything from the thumbnail.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>The first seconds matter the most. <\/b><span style=\"font-weight: 400;\">\u00a0When a person clicks on your video, you will only have a couple of seconds to make an impression on them. So you need to start with something strong to keep their attention and make them \u201chooked\u201d on your video.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Write a script and use it. <\/b><span style=\"font-weight: 400;\">Creating a perfect demo video means having a really great script. So either write the script yourself or hire a writer to do it for you. And then stick to it when making the video.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Practice until it\u2019s perfect. <\/b><span style=\"font-weight: 400;\">The first take probably won\u2019t go that well. You will be nervous, use filler words like \u201cumm\u201d and \u201clike\u201d so it will take a couple of takes to get it perfect. Don\u2019t get discouraged\u2014 practice makes perfect.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>The How-To Behind SaaS Demo Videos<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Creating a high-converting SaaS demo video is a process that requires a couple of steps to pull off:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Identify the Goals<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What is the main goal of the SaaS demo video? You need to answer that before you start making the video. Is it sales, subscriptions, or brand awareness? Because the answer will guide you through the creation of the demo video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s best to frame your goal as \u201cAfter the Customer watches the video, they will do _____\u201d to know what the <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/content-marketing-funnel-tactics-increase-your-bofu-conversions-by-20-percent\/\"><span style=\"font-weight: 400;\">main objective of the demo video is.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Determine the Audience(s)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Who will be the people that will watch the video, how far along are they in the buyer\u2019s journey, and how long will they watch? All of these questions and many more are the things you need to answer if you want to make a high-converting SaaS video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have multiple buyer personas, you need to determine who the video is for and then market the video to that target audience, solving their pain points.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Set Budgets &amp; Timelines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A SaaS demo video will have a different quality to it if you invest $1000 than it would have if you invested $10 000.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to know your budget limitations before you start making the SaaS demo video because that will determine what you can do with the video. Are you going to hire a video production agency and an experienced video script writer or will you do everything in-house?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will also need to determine a realistic timeline for creating the SaaS demo video. Again, if you\u2019re working on the video only with the in-house team, you will save money on your budget, but it will probably take you more time so you will prolong your timeline.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Create a Marketing Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you created your video and it went through the editing process, now it\u2019s time to start sharing your demo video. To do that effectively, you need to create a <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/resources\/saas-marketing-strategy\/\"><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> around it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending a special email announcement, putting it on your YoTube channel, having it on top of your homepage, or having everyone change their email signature to the demo video, are a couple of options for distribution.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Develop a Script<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Last but least is to develop a script for your SaaS demo video. It\u2019s the essential part of your video. The script will define your tone of voice, pace, and the message you want to send to your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re hiring an external writer to write the script, you will need to provide them with a detailed brief on top of which they will deliver the outline for the script. After the outline is approved, they will write the draft(s) and then you will start polishing them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since you only have a couple of minutes, the copy can\u2019t have any \u201cfat\u201d to it\u2014every word needs to hold its weight.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the script is finished, always do a verbal run-through before starting the camera. This will let you know if there are sections to the script that need to be corrected.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Final Thoughts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Creating a demo video that will explain what your SaaS does will greatly influence the visitors on your website to start using your products and become customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But shooting, editing, and creating a high-converting SaaS demo video isn\u2019t the only thing you can do to grow your SaaS business. If you want to get more sales-qualified leads instead of marketing-qualified leads, you should <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/discovery-call\/\"><span style=\"font-weight: 400;\">book a demo call<\/span><\/a><span style=\"font-weight: 400;\"> with one of our agents.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The days when a customer came to your SaaS website and started reading texts and presentations to figure out what<\/p>\n","protected":false},"author":6,"featured_media":26405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[],"class_list":["post-26404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Shoot, Edit &amp; Create a High Converting SaaS Demo Video - Directive CA<\/title>\n<meta name=\"description\" content=\"A how-to guide to shooting, editing, and creating a high converting Saas demo video to provide more value to your visitors and convert more customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Shoot, Edit &amp; Create a High Converting SaaS Demo Video - Directive CA\" \/>\n<meta property=\"og:description\" content=\"A how-to guide to shooting, editing, and creating a high converting Saas demo video to provide more value to your visitors and convert more customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive CA\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-15T00:40:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T13:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2022\/04\/SaaS-Demo-Video-how-to-thumbnail-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Mehrguth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Mehrguth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/\"},\"author\":{\"name\":\"Garrett Mehrguth\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"headline\":\"How To Shoot, Edit &#038; Create a High Converting SaaS Demo Video\",\"datePublished\":\"2022-04-15T00:40:22+00:00\",\"dateModified\":\"2025-03-26T13:48:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/\"},\"wordCount\":1847,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2022\\\/04\\\/SaaS-Demo-Video-how-to-thumbnail-.png\",\"articleSection\":[\"CRO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/\",\"name\":\"How To Shoot, Edit & Create a High Converting SaaS Demo Video - Directive CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2022\\\/04\\\/SaaS-Demo-Video-how-to-thumbnail-.png\",\"datePublished\":\"2022-04-15T00:40:22+00:00\",\"dateModified\":\"2025-03-26T13:48:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"description\":\"A how-to guide to shooting, editing, and creating a high converting Saas demo video to provide more value to your visitors and convert more customers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2022\\\/04\\\/SaaS-Demo-Video-how-to-thumbnail-.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2022\\\/04\\\/SaaS-Demo-Video-how-to-thumbnail-.png\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/high-converting-saas-demo-video\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Shoot, Edit &#038; Create a High Converting SaaS Demo Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\",\"name\":\"Directive CA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\",\"name\":\"Garrett Mehrguth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"caption\":\"Garrett Mehrguth\"},\"description\":\"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.\",\"sameAs\":[\"CEO\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/author\\\/boss\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Shoot, Edit & Create a High Converting SaaS Demo Video - Directive CA","description":"A how-to guide to shooting, editing, and creating a high converting Saas demo video to provide more value to your visitors and convert more customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/","og_locale":"en_US","og_type":"article","og_title":"How To Shoot, Edit & Create a High Converting SaaS Demo Video - Directive CA","og_description":"A how-to guide to shooting, editing, and creating a high converting Saas demo video to provide more value to your visitors and convert more customers.","og_url":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/","og_site_name":"Directive CA","article_published_time":"2022-04-15T00:40:22+00:00","article_modified_time":"2025-03-26T13:48:12+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2022\/04\/SaaS-Demo-Video-how-to-thumbnail-.png","type":"image\/png"}],"author":"Garrett Mehrguth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Garrett Mehrguth","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/"},"author":{"name":"Garrett Mehrguth","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"headline":"How To Shoot, Edit &#038; Create a High Converting SaaS Demo Video","datePublished":"2022-04-15T00:40:22+00:00","dateModified":"2025-03-26T13:48:12+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/"},"wordCount":1847,"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2022\/04\/SaaS-Demo-Video-how-to-thumbnail-.png","articleSection":["CRO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/","url":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/","name":"How To Shoot, Edit & Create a High Converting SaaS Demo Video - Directive CA","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2022\/04\/SaaS-Demo-Video-how-to-thumbnail-.png","datePublished":"2022-04-15T00:40:22+00:00","dateModified":"2025-03-26T13:48:12+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"description":"A how-to guide to shooting, editing, and creating a high converting Saas demo video to provide more value to your visitors and convert more customers.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2022\/04\/SaaS-Demo-Video-how-to-thumbnail-.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2022\/04\/SaaS-Demo-Video-how-to-thumbnail-.png","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/high-converting-saas-demo-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/ca\/"},{"@type":"ListItem","position":2,"name":"How To Shoot, Edit &#038; Create a High Converting SaaS Demo Video"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/ca\/#website","url":"https:\/\/directiveconsulting.com\/ca\/","name":"Directive CA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c","name":"Garrett Mehrguth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","caption":"Garrett Mehrguth"},"description":"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.","sameAs":["CEO"],"url":"https:\/\/directiveconsulting.com\/ca\/blog\/author\/boss\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/26404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/comments?post=26404"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/26404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media\/26405"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media?parent=26404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/categories?post=26404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/tags?post=26404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}