{"id":26447,"date":"2025-03-26T09:47:13","date_gmt":"2025-03-26T13:47:13","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=26447"},"modified":"2025-04-09T14:28:49","modified_gmt":"2025-04-09T18:28:49","slug":"tips-for-b2b-facebook-ads-facebook-marketing-101","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/","title":{"rendered":"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101"},"content":{"rendered":"

Due to the nature of Facebook\u2019s engaging and fast-paced interface, B2C companies are given the upper hand when it comes to persuading consumers to partake in the buyer\u2019s journey. B2C companies can easily identify their targets and quickly influence individuals to make a purchase, without <\/span>too<\/span><\/i> much thought.<\/span><\/p>\n

Being that the B2B sales cycle is much longer than B2C, many<\/span> B2B marketers<\/span> have written off Facebook as a practical source for generating leads. Conventional <\/span>social media platforms<\/span><\/a>, such as LinkedIn, have proved time and time again that the ideal customer profile exists within the confines of business-related platforms.\u00a0<\/span><\/p>\n

With the right marketing strategy and approach, <\/span>Facebook advertising<\/span> can be a cost-effective tool for <\/span>B2B companies<\/span> to hit their revenue goals. We\u2019ve mapped out some of the <\/span>best practices <\/span>on how to leverage <\/span>B2B marketing<\/span><\/a> for SaaS companies.\u00a0<\/span><\/p>\n

 <\/p>\n

Set Your Objective\u00a0<\/span><\/h3>\n

A crucial step to a successful B2B marketing strategy is determining what your campaign objective is. Are you looking to raise <\/span>brand awareness<\/span>? Or are you solely running BOFU conversion campaigns as a secondary touchpoint for your clientele? <\/span><\/p>\n

Most <\/span>B2B brands<\/span> will focus on 4 parts of the funnel \u2013 brand awareness, traffic, lead generation, and conversions. Understanding which objective aligns with your goals will help you build a worthwhile B2B strategy on Facebook.\u00a0<\/span><\/p>\n

 <\/p>\n

Brand Awareness\u00a0<\/span><\/h4>\n

When you want to serve ads to individuals that do not know about your business, Facebook is going to work overtime to push content to those within your <\/span>target audience<\/span> that is most likely to recall your ads.<\/span><\/p>\n

With a few months of testing and optimization, these campaigns begin to create brand recognition within your niche \u2013 which will help you stand out from the competition down the line.\u00a0<\/span><\/p>\n

Slack uses explainer videos to get its product out to its target audience without overwhelming the prospect. Notice the \u201cLearn More\u201d CTA \u2013 encouraging users to\u00a0<\/span><\/p>\n

 <\/p>\n

Traffic\u00a0<\/span><\/h4>\n

Implementing traffic campaigns is intended to bring prospective customers to your website. With the Facebook Pixel, you can create campaigns for <\/span>custom audiences<\/span> that have historically visited your website or Facebook page.\u00a0<\/span><\/p>\n

 <\/p>\n

Lead Generation\u00a0<\/span><\/h4>\n

Lead generation campaigns are a tried-and-true strategy to collect data directly from prospects;<\/span><\/p>\n

whether through a form, phone call, or with Facebook Messenger.<\/span><\/p>\n

Since Facebook typically auto-fills the prospect’s information, this is a great way to get high-volume leads. However, it\u2019s not to say that these leads are always qualified.\u00a0<\/span><\/p>\n

 <\/p>\n

Conversions<\/span><\/h4>\n

Due to the high costs that come with conversion campaigns, it is best to only send prospects down the funnel once Facebook has enough data. When using the conversion objective, encourage closed deals by offering value \u2013 such as free trials, product tours, or demos. When a prospect is in the bottom of the funnel, it is likely that they are weighing their options amongst competitors, so it is important to win them in the best way possible.<\/span><\/p>\n

 <\/p>\n

Know Your Audience<\/span><\/h3>\n

Many B2B brands feel as if Facebook, unlike LinkedIn, does not have enough data on their audiences to make targeting decisions; but with around 2.9 billion active Facebook users, there is opportunity reach your target audience, with the right approach. Rather than using broad, interested-based targeting, B2B brands must create custom audiences or capture low hanging fruit to be successful. There are 2 ideal ways you can do this:\u00a0<\/span><\/p>\n

 <\/p>\n

Utilize pixel data: <\/i><\/b>Facebook has captured users\u2019 information through the pixel placed on your website. You can retarget these users with specific offers \u2013 even dependent upon which webpages they visited.\u00a0<\/span><\/p>\n

Lookalike audiences: <\/i><\/b>By using the data you already have living within your CRM, you can upload a list to Facebook and create a lookalike audience. Facebook takes the data, such as phone numbers and email addresses, and finds similar, cold prospects to push your ads to. This is a great alternative to interest based targeting, being that Facebook works harder to find individuals within your niche.\u00a0<\/span><\/p>\n

 <\/p>\n

Understanding who your target audience gives you leverage on knowing how to speak to your ideal customer. Rather than pushing out generic content that may or may not resonate with a prospect, creating custom audiences allows you to curate specific ad content, dependent upon the funnel stage and chosen audience.\u00a0<\/span><\/p>\n

 <\/p>\n

Ad Content\u00a0<\/span><\/h3>\n

There are so many elements that go into creating a <\/span>good<\/span><\/i> ad \u2013 the messaging, proposition value, imagery, call-to-action, the list goes on! Since Facebook offers different formatting and placement options, split testing ads will be your best friend. Should you run video ads? Carousel ads? Long-form or short-form copy? The beauty of it all is that the testing options are endless.\u00a0<\/span><\/p>\n

 <\/p>\n

Messaging:\u00a0<\/span><\/h4>\n

A message that is communicated effectively will go a long way for B2B ads. Users that are reading your ad copy should be able to understand who you are, what you have to offer, and how it can benefit them.\u00a0<\/span><\/p>\n

Imagery:\u00a0<\/span><\/h4>\n

Images, videos, GIFs, and carousels all serve a different purpose when conveying a message. While videos tend to have better engagement and can explain concepts more effectively, be sure to choose media that suits your campaign objectives. This Microsoft Azure ad uses an image that clearly shows the user what they can expect by clicking on this ad \u2013 the Cloud Application Architecture Guide:\u00a0<\/span><\/p>\n

All media should be eye catching and capture the attention of the audience within the first few seconds of interacting with the ad.\u00a0<\/span><\/p>\n

Call-to-action:\u00a0\u00a0<\/span><\/h4>\n

All dependent upon the elements listed above, your call-to-action (CTA) is what brings an ad together. Depending on your campaign objective, some common CTAs you will most likely use are:\u00a0<\/span><\/p>\n

Learn More\u00a0<\/span><\/i><\/p>\n

Download Now\u00a0<\/span><\/i><\/p>\n

Sign Up\u00a0<\/span><\/i><\/p>\n

Get Quote\u00a0<\/span><\/i><\/p>\n

Picking the CTA relevant to the rest of the ad helps send a clear message about what you want your potential customer to do. Are they signing up for a webinar, or learning more on your landing page? Choosing the wrong CTA may cause confusion for the customer.\u00a0<\/span><\/p>\n

 <\/p>\n

Final Thoughts\u00a0<\/span><\/h3>\n

Long gone are the days of believing that Facebook advertising is solely for B2C retailers. With the right strategy, B2B companies can dominate the Facebook advertising space to communicate with their audience. Intentionally choosing campaign objectives, audience targeting and ad content that aligns with your business\u2019 goals will set you up for success.\u00a0<\/span><\/p>\n

Want to dabble in Facebook advertising, but not sure where to start? Learn how Directive can help your team create a cost-effective strategy that will drive results.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Due to the nature of Facebook\u2019s engaging and fast-paced interface, B2C companies are given the upper hand when it comes<\/p>\n","protected":false},"author":6,"featured_media":26449,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[255,57],"tags":[],"class_list":["post-26447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media","category-social-media"],"acf":[],"yoast_head":"\n\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101 - Directive CA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101 - Directive CA\" \/>\n<meta property=\"og:description\" content=\"Due to the nature of Facebook\u2019s engaging and fast-paced interface, B2C companies are given the upper hand when it comes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive CA\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T13:47:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-09T18:28:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2022\/04\/b2b-facebook-ad-marketing-101-thumbnail-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Mehrguth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Mehrguth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/\"},\"author\":{\"name\":\"Garrett Mehrguth\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"headline\":\"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101\",\"datePublished\":\"2025-03-26T13:47:13+00:00\",\"dateModified\":\"2025-04-09T18:28:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/\"},\"wordCount\":1086,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2022\\\/04\\\/b2b-facebook-ad-marketing-101-thumbnail-.png\",\"articleSection\":[\"Paid Media\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/\",\"name\":\"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101 - Directive CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2022\\\/04\\\/b2b-facebook-ad-marketing-101-thumbnail-.png\",\"datePublished\":\"2025-03-26T13:47:13+00:00\",\"dateModified\":\"2025-04-09T18:28:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2022\\\/04\\\/b2b-facebook-ad-marketing-101-thumbnail-.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2022\\\/04\\\/b2b-facebook-ad-marketing-101-thumbnail-.png\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/tips-for-b2b-facebook-ads-facebook-marketing-101\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\",\"name\":\"Directive CA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\",\"name\":\"Garrett Mehrguth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"caption\":\"Garrett Mehrguth\"},\"description\":\"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.\",\"sameAs\":[\"CEO\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/author\\\/boss\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101 - Directive CA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/","og_locale":"en_US","og_type":"article","og_title":"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101 - Directive CA","og_description":"Due to the nature of Facebook\u2019s engaging and fast-paced interface, B2C companies are given the upper hand when it comes","og_url":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/","og_site_name":"Directive CA","article_published_time":"2025-03-26T13:47:13+00:00","article_modified_time":"2025-04-09T18:28:49+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2022\/04\/b2b-facebook-ad-marketing-101-thumbnail-.png","type":"image\/png"}],"author":"Garrett Mehrguth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Garrett Mehrguth","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/"},"author":{"name":"Garrett Mehrguth","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"headline":"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101","datePublished":"2025-03-26T13:47:13+00:00","dateModified":"2025-04-09T18:28:49+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/"},"wordCount":1086,"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2022\/04\/b2b-facebook-ad-marketing-101-thumbnail-.png","articleSection":["Paid Media","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/","url":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/","name":"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101 - Directive CA","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2022\/04\/b2b-facebook-ad-marketing-101-thumbnail-.png","datePublished":"2025-03-26T13:47:13+00:00","dateModified":"2025-04-09T18:28:49+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2022\/04\/b2b-facebook-ad-marketing-101-thumbnail-.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2022\/04\/b2b-facebook-ad-marketing-101-thumbnail-.png","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/tips-for-b2b-facebook-ads-facebook-marketing-101\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/ca\/"},{"@type":"ListItem","position":2,"name":"\u200b\u200bTips for B2B Facebook Ads: Facebook Marketing 101"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/ca\/#website","url":"https:\/\/directiveconsulting.com\/ca\/","name":"Directive CA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c","name":"Garrett Mehrguth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","caption":"Garrett Mehrguth"},"description":"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.","sameAs":["CEO"],"url":"https:\/\/directiveconsulting.com\/ca\/blog\/author\/boss\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/26447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/comments?post=26447"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/26447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media\/26449"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media?parent=26447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/categories?post=26447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/tags?post=26447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}