{"id":26450,"date":"2022-04-21T22:10:54","date_gmt":"2022-04-21T22:10:54","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=26450"},"modified":"2024-05-23T07:40:58","modified_gmt":"2024-05-23T11:40:58","slug":"b2b-linkedin-strategy-saas","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-linkedin-strategy-saas\/","title":{"rendered":"The Best B2B LinkedIn Strategy for SaaS Brands"},"content":{"rendered":"

The Best B2B LinkedIn Strategy for SaaS Brands<\/strong><\/h1>\n

Facebook Ads gets all the attention for B2C brands, but LinkedIn is <\/span>the<\/span><\/i> powerhouse platform for B2B brands when it comes to every kind of marketing.<\/span><\/p>\n

And while LinkedIn is great for all B2B brands, it\u2019s invaluable for SaaS companies.\u00a0<\/span><\/p>\n

LinkedIn is a high-value platform, and in this post we\u2019re going to take a close look at how to implement a strong B2B LinkedIn strategy specifically for SaaS brands.\u00a0<\/span><\/p>\n

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Why SaaS Brands Need to Be Using LinkedIn\u00a0<\/strong><\/h2>\n

We strongly recommend that all of our SaaS clients use LinkedIn to expand their reach, build brand awareness, and grow their userbase. LinkedIn\u2019s organic and paid advertising options are both highly effective for B2B brands, and it shouldn\u2019t be overlooked.\u00a0<\/span><\/p>\n

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Understanding the Role LinkedIn Plays in B2B Marketing\u00a0<\/strong><\/h3>\n

LinkedIn is so valuable for B2B marketing because it\u2019s a professionally-focused platform; this makes it unique compared to other social media networking sites.<\/span><\/p>\n

People are on LinkedIn thinking about work (as opposed to Facebook or Instagram, where they might be uploading a picture of last weekend\u2019s #drunkBBQ). This means that they\u2019re open to content about their jobs or in their industry, which isn\u2019t something they may want to do on their downtime.<\/span><\/p>\n

They\u2019ll be more receptive to both organic and paid content from SaaS brands on LinkedIn, making your campaigns more effective while you\u2019re still reaching people on a personal level.\u00a0<\/span><\/p>\n

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Why \u201cB2B\u201d Needs to Be Reframed\u00a0<\/strong><\/h3>\n

One quick note\u2014 there\u2019s this old misconception that \u201cB2B\u201d is really about businesses selling to businesses. It\u2019s all cold facts and logic and you need to appeal to a corporation.<\/span><\/p>\n

That\u2019s not the case; your customers are always individuals, and you need to appeal to them even if you\u2019re selling to customers who are purchasing on behalf of a business. This is one of the 5 core principles of <\/span>our Customer Generation Methodology<\/span><\/a>.\u00a0<\/span><\/p>\n

LinkedIn allows you to approach individuals when they\u2019re in the right frame of mind to be open to content and offers, building real relationships and creating strong networks that go beyond cheap sales pitches.\u00a0<\/span><\/p>\n

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How to Create a B2B LinkedIn Strategy for Your SaaS Brand\u00a0\u00a0<\/strong><\/h2>\n

Ready to create a B2B LinkedIn strategy that will help you attract new SaaS users, build brand awareness, and expand your reach?<\/span><\/p>\n

We\u2019ve got you covered.\u00a0<\/span><\/p>\n

We\u2019re going to walk you through the process of setting up a powerful SaaS LinkedIn strategy that utilizes a strong organic marketing foundation to put the right pieces in place, and then accelerates growth using paid ads.\u00a0<\/span><\/p>\n

Let\u2019s dive in.\u00a0<\/span><\/p>\n

 <\/p>\n

1. Create a Strong Company Page\u00a0<\/strong><\/h3>\n

Every SaaS brand needs a solid <\/span>Company Page on LinkedIn<\/span><\/a>. It will show up in search, and it gives your brand a place to post updates and collect followers. It also allows you to run company ads, which will be important later.<\/span><\/p>\n

Every Company Page should:<\/span><\/p>\n