{"id":26467,"date":"2022-04-22T23:32:08","date_gmt":"2022-04-22T23:32:08","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=26467"},"modified":"2024-05-23T07:40:58","modified_gmt":"2024-05-23T11:40:58","slug":"enterprise-seo-differences","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/enterprise-seo-differences\/","title":{"rendered":"How is Enterprise SEO Different from Other SEO?"},"content":{"rendered":"

Did you know that more than <\/span>50% of all website traffic<\/span><\/a> comes from organic search? It\u2019s no wonder that most marketers say that SEO is successful. But not all SEO is the same\u2014 there are major differences when doing SEO for a small business and for an enterprise.\u00a0<\/span><\/p>\n

A startup with ten employees, where the CMO does social media, keyword research, and content writing will use tactics that won\u2019t be applicable to companies where the marketing team has 30 members.\u00a0<\/span><\/p>\n

And today\u2019s article will go over the differences between <\/span>SEO enterprise solutions <\/span><\/a>and SEO for small and medium-size businesses, what the key differentiators are, and what kind of tactics you need to use for enterprise SEO.\u00a0<\/span><\/p>\n

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How enterprise SEO is different from other SEO<\/strong><\/h2>\n

SEO stands for search engine optimization and is the process of optimizing your web content so that it can rank high(est) on SERP- Search Engine Results Page. Because the higher the rank on search engines such as Google or Bing, the more visibility your content gets, the more clicks your site receives, the more you will increase the number of customers or users for your products.\u00a0<\/span><\/p>\n

The better your SEO, the more revenue your company will receive in the end.\u00a0<\/span><\/p>\n

Without SEO, it will be quite difficult to gain new customers because as stated above, 50% of all website traffic comes from SEO. So ignoring that part can greatly stifle your growth rate.\u00a0<\/span><\/p>\n

Enterprise SEO is SEO for companies that have thousands of web pages on their website. So the tactics used for smaller sites have to be optimized (adapted) to fit the strategic needs of enterprise-level sites. As a marketeer, you could manually change tags and categories of content for a small business because you would only have 60-80 web pages. But doing the same for an enterprise would require you to do the same for thousands of web pages.\u00a0<\/span><\/p>\n

That\u2019s one of the reasons why we can\u2019t use the same tactics for small businesses and enterprises.\u00a0<\/span><\/p>\n

When it comes to this level, SEO starts including practices and processes such as project management, <\/span>SEO competitor research<\/span><\/a> analysis, deep market research, templates, training, workflows, and automation. We will talk about all of this further in the article.\u00a0<\/span><\/p>\n

But let\u2019s now see why <\/span>SEO enterprise<\/span><\/a> matters.<\/span><\/p>\n

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Why Enterprise SEO Matters<\/strong><\/h2>\n

The results in SEO behind small businesses revolves around the question of <\/span>\u201cHow to get more traffic with our limited budget of X?<\/span><\/i>\u201d When it comes to enterprise-level SEO, it becomes about \u201c<\/span>How do we present our brand in a positive light to customers during each stage of the buyer\u2019s journey?<\/span><\/i>\u201d So the end results will be different for small businesses and enterprises.\u00a0<\/span><\/p>\n

On top of that, there are multiple benefits an enterprise can get when they do SEO.\u00a0<\/span><\/p>\n

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The benefits of enterprise SEO<\/strong><\/h3>\n

There are five main benefits enterprises can get from SEO:\u00a0<\/span><\/b><\/p>\n