{"id":26475,"date":"2022-04-22T23:47:54","date_gmt":"2022-04-22T23:47:54","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=26475"},"modified":"2024-05-23T07:40:58","modified_gmt":"2024-05-23T11:40:58","slug":"the-major-differences-between-seo-local-seo","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/the-major-differences-between-seo-local-seo\/","title":{"rendered":"The Major Differences Between SEO &#038; Local SEO"},"content":{"rendered":"<p class=\"c4\"><span class=\"c6\">If you\u2019re actively trying to promote your business, you might have heard about search engine optimization (SEO).<\/span><\/p>\n<p class=\"c4\"><span class=\"c6\">But what if you\u2019re a local business looking to drive more foot traffic to your physical store? Should you focus more on local SEO or organic SEO? More importantly, how is local SEO different from organic SEO?<\/span><\/p>\n<p class=\"c4\"><span class=\"c6\">In this post, you\u2019ll learn what local SEO is and how it differs from normal SEO. We\u2019ll also explore the various factors that affect local SEO rankings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"h.71ebjjwye32q\" class=\"c9\"><span class=\"c5\">What is Local SEO?<\/span><\/h2>\n<p class=\"c4\"><span class=\"c6\">Local SEO is a subsection of SEO that involves optimizing your website to rank higher in local search results.<\/span><\/p>\n<p class=\"c4\">Studies show that\u00a0<span class=\"c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/&amp;sa=D&amp;source=editors&amp;ust=1650674742070084&amp;usg=AOvVaw1CrJ1iqlQ4W08wqIbf5yAW\">78% of consumers<\/a><\/span><span class=\"c6\">\u00a0search for local businesses online several times a week. Local SEO is making sure your business shows up when nearby customers search for your products or services.<\/span><\/p>\n<p class=\"c4\"><span class=\"c6\">There are two parts of a local search result:<\/span><\/p>\n<ul class=\"c13 lst-kix_naqkpc7pf924-0 start\">\n<li class=\"c0 li-bullet-0\"><span class=\"c6\">The Local Pack<\/span><\/li>\n<li class=\"c0 li-bullet-0\"><span class=\"c6\">Normal search results<\/span><\/li>\n<\/ul>\n<p class=\"c4\"><span class=\"c6\">For example, if I type in \u201cspas near me\u201d on Google, I can see a couple of businesses that pop up in The Local Pack at the top of the page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c4\"><img decoding=\"async\" class=\"aligncenter\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/zH12NPufEkM8ox9Zw-hv0DDfJ4v408wSDXvIK7hQVe5iwU7DozcGpAG4M3vlkHStxTDCpff9P2JRfuo5CXx_rB9Ir7YE42hH07pRF7ATAkqssXomvuIT_6nW3KJcrPgBdAQJuhNP\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c4\"><span class=\"c6\">If I keep scrolling, I can also view the normal local search results, which include the websites of a few spa businesses located in my city.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c4\"><img decoding=\"async\" class=\"aligncenter\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/5Mvse5gKcydHSGwNy-z_b4OcEHjebHMts_ldrdXd8RJTlkrsZEhQIC-qXIXL0uFLYIVNap8uCAu6Sf_bTYyPtCacRftCXMJdsBRNuVumyw89wZfzWTgQL1myJ9EoB5SU6S6vy7Wg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c4\"><span class=\"c6\">There are multiple factors that matter for local SEO, such as having a Google My Business page, online reviews, on-page signals and more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"h.ypem4utnsaak\" class=\"c9\"><span class=\"c5\">SEO vs. Local SEO: What\u2019s the Difference?<\/span><\/h2>\n<p class=\"c4\"><span class=\"c6\">While both SEO and local SEO essentially have the same goal \u2014 improve your search ranking \u2014 there are some differences between the two.<\/span><\/p>\n<p class=\"c4\"><span class=\"c10\">Organic SEO\u00a0<\/span><span class=\"c6\">involves optimizing your website to rank higher in search results for specific keywords that aren\u2019t necessarily tied to a specific location.<\/span><\/p>\n<p class=\"c4\"><span class=\"c6\">For example, if I search for \u201cmarketing software\u201d on Google, I see a bunch of websites ranking on the first page that have nothing to do with my location.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c4\"><img decoding=\"async\" class=\"aligncenter\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/7UMfrWFmByuWPOOPOAyYMmm7nLJPGHLwvv5HOykgN24Ot_PBXIoYjSORVbs8XPDHPLGN6s3Dj3oH5dDPYKG-_l6cJvFK7vmxwN4qeMYdAlbh9IlicMes1GhtdeRXXbpS-vL7PV3V\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c4\"><span class=\"c6\">The goal of traditional or organic SEO is to drive traffic to your website. This is normally done by creating optimized content that matches search intent.<\/span><\/p>\n<p class=\"c4\"><span class=\"c10\">Local SEO<\/span><span class=\"c6\">, on the other hand, focuses more on ranking for geographical or proximity-based search terms (e.g. Seafood in Antalya).<\/span><\/p>\n<p class=\"c4\"><span class=\"c6\">The goal of local SEO is not only to drive traffic to your website, but also to get more people to visit your store or office.<\/span><\/p>\n<p class=\"c4\"><span class=\"c6\">Local SEO is generally less competitive than organic SEO, which is why it\u2019s easier for small businesses to rank higher in local search results.<\/span><\/p>\n<p class=\"c4\"><span class=\"c6\">However, local businesses may also want to rank higher in organic search results, such as if they have stores in multiple locations, or if they want to reach a wider audience through their blog.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"h.7n73aesg0nw3\" class=\"c9\"><span class=\"c5\">When to Use Local SEO<\/span><\/h2>\n<p class=\"c4\"><span class=\"c6\">If your business has a physical office, or if you provide services to customers in a specific area, you should use local SEO to show up in local search results.<\/span><\/p>\n<p class=\"c4\"><span class=\"c6\">Below are examples of some businesses that may benefit from local SEO:<\/span><\/p>\n<ul class=\"c13 lst-kix_uy4p71nd5c5p-0 start\">\n<li class=\"c0 li-bullet-0\"><span class=\"c6\">Brick-and-mortar stores<\/span><\/li>\n<li class=\"c0 li-bullet-0\"><span class=\"c6\">Local services<\/span><\/li>\n<li class=\"c0 li-bullet-0\"><span class=\"c6\">Real estate agencies<\/span><\/li>\n<li class=\"c0 li-bullet-0\"><span class=\"c6\">Restaurants<\/span><\/li>\n<li class=\"c0 li-bullet-0\"><span class=\"c6\">Hotels<\/span><\/li>\n<li class=\"c0 li-bullet-0\"><span class=\"c6\">Hospitals<\/span><\/li>\n<\/ul>\n<p class=\"c4\"><span class=\"c6\">On the other hand, if you\u2019re targeting a national or global audience, writing localized content or focusing too much on local SEO might not be a good idea. Doing so would likely cause you to lose potential customers that aren\u2019t present in your region.<\/span><\/p>\n<p class=\"c4\"><span class=\"c6\">For example, if you\u2019re an eCommerce store that ships worldwide, or a SaaS company that targets customers from all over the globe, it\u2019s better to focus on organic SEO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"h.3vm435u2l4e\" class=\"c9\"><span class=\"c5\">Local SEO Ranking Factors<\/span><\/h2>\n<p class=\"c4\"><span class=\"c6\">According to Google, traditional SEO best practices also apply to local SEO. But there are a few additional factors that are proven to affect local search rankings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"h.64nzebbktiaa\" class=\"c3\"><span class=\"c1\">Google My Business<\/span><\/h3>\n<p class=\"c4\">According to a\u00a0<span class=\"c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/moz.com\/local-search-ranking-factors&amp;sa=D&amp;source=editors&amp;ust=1650674742072518&amp;usg=AOvVaw2_5r7g6043UQPYBoNm5r0b\">Moz study<\/a><\/span><span class=\"c6\">, the #1 factor that affects your ranking in The Local Pack is your Google My Business listing. Make sure you use relevant keywords in your GMB description and services, and add accurate contact details.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c4\"><img decoding=\"async\" class=\"aligncenter\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/dGl11u3TsJSl3MLiVn6K5iwMQwKPJ1lSpobKxi2Bmb7WhqHz1Z6hddzVqDA6J0WrsiMxMAoqZyOLuIAxQ6M9OfsKQ6gOAMDGgZpscdTgyz_ZAsuvEW775ZShWYT-sEfUzxTgw4yz\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"h.gaaw86cwqurf\" class=\"c3\"><span class=\"c1\">NAP Citations<\/span><\/h3>\n<p class=\"c4\"><span class=\"c6\">NAP (name, address and phone number) citations play a crucial role in local SEO ranking. Share consistent business information online, such as on your Google My Business profile, website, social media pages and review platforms. This helps the algorithm recognize your business as legitimate and reliable, ultimately boosting your local search ranking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"h.iayxonp178ru\" class=\"c3\"><span class=\"c1\">Online Reviews<\/span><\/h3>\n<p class=\"c4\"><span class=\"c6\">Another key factor that matters for local SEO is how customers rate your business. If you look carefully, you\u2019ll notice that businesses with more positive reviews tend to rank higher in The Local Pack.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c4\"><img decoding=\"async\" class=\"aligncenter\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/9A7wb4WRBsJQ-lSjwQbp9f3IvfKN0N9oV90N-anTSkgBT7naGuU87vRUFkBs70Gx2GAzBma6Y0ndSMPrD0T5XN-jOej2_t-UVdHfbDsolubmWJMNv9cQX3xd9nfK2suOdolohr58\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c4\">Moreover, studies show that\u00a0<span class=\"c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/&amp;sa=D&amp;source=editors&amp;ust=1650674742073259&amp;usg=AOvVaw15FvLUyHRtm1EG3QoHcG_z\">98% of consumers<\/a><\/span><span class=\"c6\">\u00a0read online reviews for local businesses. This means that online reviews not only affect your local SEO ranking, but can also influence brand image and buyer behavior.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"h.u33gw343lusw\" class=\"c3\"><span class=\"c1\">On-Page Signals<\/span><\/h3>\n<p class=\"c4\"><span class=\"c6\">Publishing localized content on your website can automatically signal to Google that you operate in a certain area, and this can help you rank higher in local listings. On-page signals include NAP data, location-based keywords in titles and headings, relevant backlinks and more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"h.cv8gbd3vw4u4\" class=\"c3\"><span class=\"c1\">Searcher Proximity<\/span><\/h3>\n<p class=\"c4\"><span class=\"c6\">Last but not least, the closer your searchers are to your business, the higher you\u2019ll likely rank in their local search results. This is just how Google\u2019s algorithm works as it shows users local listings that are nearest to their current location.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"h.pcpeuglbym5m\" class=\"c14\"><span class=\"c5\">Is Local SEO Right for Your Business?<\/span><\/h2>\n<p class=\"c4\"><span class=\"c6\">SEO and local SEO might share the same goal, but they don\u2019t often match the same search intent. While traditional SEO is more appropriate for location-independent businesses targeting a national or global audience, local SEO is ideal for brick-and-mortar stores or businesses providing services in a specific area.<\/span><\/p>\n<p class=\"c4\">If you\u2019re looking to create a powerful SEO strategy to rank higher organically, locally, or both, Directive can help you get there faster.\u00a0<span class=\"c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/directiveconsulting.com\/ca\/discovery-call\/&amp;sa=D&amp;source=editors&amp;ust=1650674742074050&amp;usg=AOvVaw1x12PAuR5M9pbmbLQ9X70K\">Book an intro call with us<\/a><\/span><span class=\"c6\">\u00a0and get more visibility for your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if<\/p>\n","protected":false},"author":69,"featured_media":26476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[124,168],"class_list":["post-26475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-local-seo","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Major Differences Between SEO &amp; 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