{"id":30744,"date":"2022-07-12T21:40:58","date_gmt":"2022-07-12T21:40:58","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=30744"},"modified":"2024-05-23T07:40:57","modified_gmt":"2024-05-23T11:40:57","slug":"saas-pricing-page-strategies","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/saas-pricing-page-strategies\/","title":{"rendered":"8 SaaS Pricing Page Strategies to Boost Conversion Rates"},"content":{"rendered":"

Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier.<\/span><\/p>\n

Not quite, though. Despite projections forecasting the total SaaS spend to\u00a0<\/span>reach $171.9 billion in 2022<\/a><\/span>, most buyers still prefer free solutions. In fact, according to Blissfully’s\u00a0<\/span>2020 SaaS Trends Report<\/a><\/span>, organizations use three times as many free apps as they do paid ones.<\/span><\/p>\n

But what does this mean for businesses marketing cloud-based software?<\/span><\/p>\n

Well, it’s simple. The data clearly shows that achieving stellar conversion rates doesn’t just take investment in getting more people to become aware of your solution. On the contrary \u2013 achieving exceptional results (and a healthy revenue) requires a fully-optimized bottom section of the\u00a0<\/span>advertising funnel<\/a><\/span>.<\/span><\/p>\n

So what better way for SaaS brands to secure conversions than to ensure their pricing pages perform as well as possible? The following eight SaaS pricing page strategies are sure to help boost conversion rates.<\/span><\/p>\n

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Don’t Clutter the Decision-Prompting Elements<\/span><\/h2>\n

One easy fix to improve conversion rates on SaaS pricing pages is to look at the overall design and remove unnecessary clutter.<\/span><\/p>\n

The logic behind designing minimal pricing pages is simple, and it has to do with the standard buyer’s journey.<\/span><\/p>\n

The sales funnel moves people from one decision-making stage to the other by gradually presenting them with relevant information on what they can expect from a solution. Considering that pricing pages occupy the final stage of the funnel, it’s safe to assume that the web visitors looking at these assets already have a solid idea of what features and functionalities they’ll be getting.<\/span><\/p>\n

So, the best way to utilize pricing pages is not to repeat information potential customers already know. Instead, you’ll want to focus your efforts on persuading them to convert.<\/span><\/p>\n

Minimal design can do a lot to make this happen because the way it uses negative space allows high-value elements, like call-to-action (CTA) buttons, to draw attention.<\/span><\/p>\n

Of course, this doesn’t mean pricing pages shouldn’t provide details on the differences between plans. But considering that people will spend\u00a0<\/span>80% of their page viewing<\/a><\/span>\u00a0time looking at content above the fold, the first screenful of your pricing pages needs to focus on the act of convincing people to invest in your product. And one way to do this is to use minimal design to let your unique value proposition shine.<\/span><\/p>\n

For an excellent example of a clutter-free page that lets decision-prompting elements shine, check out\u00a0<\/span>Aura<\/a><\/span>.<\/span><\/p>\n

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As you can see, this page captures buyers’ attention with a well-worded sales proposition. The proposition invites users to “unlock the power of intelligent repricing with the #1 Amazon pricing tool.” Then, it presents two subscription plans, distinguishing them with core differentiators only, and encourages visitors to start their free trial with an attention-grabbing CTA button.<\/span><\/p>\n

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Speak Directly to Each Plan’s Target Persona<\/span><\/h2>\n

One common conversion killer that sneaks onto pricing pages is\u00a0<\/span>choice paralysis<\/a><\/span>. When you present users with too many options, they simply become too overwhelmed. They get stuck and have no idea how to proceed.<\/span><\/p>\n

Fortunately, there’s a simple strategy to overcoming choice paralysis on your SaaS pricing pages: speaking directly to each plan’s target persona.<\/span><\/p>\n

By using copy (and visuals) to help potential customers decide what subscription plan caters to their needs, you can help them move through the bottom stage of the sales funnel. In other words, you need good copy and visuals to prevent them from leaving your website without converting.<\/span><\/p>\n

For example, if you check out the\u00a0<\/span>MURAL<\/a><\/span>\u00a0pricing page, you’ll see that it does several things right.<\/span><\/p>\n

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