{"id":32381,"date":"2023-03-03T15:40:41","date_gmt":"2023-03-03T15:40:41","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=32381"},"modified":"2024-05-23T07:40:57","modified_gmt":"2024-05-23T11:40:57","slug":"5-creative-marketing-ideas-to-get-more-conversions-in-tech-2023","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/5-creative-marketing-ideas-to-get-more-conversions-in-tech-2023\/","title":{"rendered":"5 Ways to Get More Conversions in 2023: Creative Marketing Ideas for Tech Companies"},"content":{"rendered":"

We\u2019ve all been in the game long enough to know that marketing is constantly evolving, so if we want to see returns, we\u2019ve got to evolve and innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, I\u2019ve compiled a few proven tips and resources from all over the web, all in one place. Here are some creative marketing ideas to get the conversion rates<\/a> you want to see in 2023.<\/p>\n

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1. Stand Out with an Unforgettable Website<\/h2>\n

I think we can all agree that one of the biggest challenges in marketing is standing out from the crowd. Thankfully, the product or service that you offer isn\u2019t meant for the entire world. Instead, you\u2019re after a smaller audience that is looking for a specific solution to their problem. Thus, you must make it easy for them to find you (and stick with you) with customer-targeted content and personalized recommendations.<\/p>\n

Take the first steps by creating a personalized and unforgettable website. Turn your website into your main source of revenue by providing the best experience for your prospective buyers. Today, there\u2019s an abundance of inspiration and tools that can help you get there.<\/p>\n

The Amie<\/a> team built one of my all-time favorite websites and there\u2019s a lot in there that you can learn. They are the creators of the \u201cjoyful productivity app\u201d, a tool that mimics the layout of digital calendars, but with 10x the functionality. From smooth transitions between every section on the page to quick and witty copy, every single thing that you see was added with intention. They even reimagined the way we create company blogs by designing one in the form of a calendar. By creating a website that reflects the aesthetic and functionality of their app, their target customers get a taste of the product without ever having to leave the site.<\/p>\n

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While this took a lot of engineering power, that shouldn\u2019t stop you from revamping your website. For example, with Mutiny<\/span><\/a>, you can increase conversions by targeting specific audiences on your website and showing them the most relevant version of your content without writing a single line of code. Edit and publish high-performing pages quickly and harness the power of AI to build your audiences and content efficiently. You can also use other no-code tools like Reactful<\/span><\/a> to personalize your visitors\u2019 experience based on their actions on your website.<\/p>\n

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2. Useful, Organic Content for the Win<\/h2>\n

Google rewards those who create new content that keeps readers on the page. Therefore, creating high-quality organic content can help you rank higher in search results and attract the right audience to your website. Throw out those 2,000-word quotas and replace them with content that your audience will spend time consuming.<\/p>\n

However, creating high-quality organic content is only half the battle. It\u2019s also important to optimize your website for search engines. This includes using relevant keywords, creating meta descriptions, and optimizing your images and videos. I imagine you already know the drill, so I\u2019m just here to remind you that yes, SEO still increases your website’s visibility and attracts more traffic to your site.<\/p>\n

In this video<\/a> by Neil Patel, he claims that updating older content takes more time, so he recommends starting with fresh content. To achieve a little extra boost in conversions, try adding the year to the end of your title.<\/p>\n

Then, track the performance of your content to identify your most valuable pieces. By repurposing your highest-performing creations into other forms of content like videos and social media posts, you can confidently spend your time and resources knowing that you\u2019re building more content that your target audience is receptive to.<\/p>\n

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3. Rethink the Way You Wield Social Proof<\/h2>\n

In 2022, we saw a lot of platforms like LinkedIn, YouTube, Meta, and more adjust their strategies to focus more on creators. Why? In short, the way people make purchases has changed. Today, we buy from the people we trust and connect with. We do extensive research online and reach out to our peers, too. That’s where innovative social proof is going to have a huge impact.<\/p>\n

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Leverage Content Your Customers Create<\/h3>\n

One way that you can showcase your brand through the eyes of your customers is with user-generated content (UGC). I love sharing tools and products that I\u2019m into and know that others are no different. Take, for instance, Notion<\/span><\/a>. You\u2019ll find posts from fans all over the internet with tips and tricks they share with their followers.<\/p>\n

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You can find pages and pages of Notion content on TikTok, YouTube, and Twitter. Creators share detailed Notion updates, Notion tutorials, and promote their Notion-built side hustles.<\/figcaption><\/figure>\n

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Notion has so much content and yet they aren\u2019t even building it. Instead, they encourage their community to make posts because creators can get so much out of it. They can build their following by positioning themselves as knowledge leaders and Notion experts. They are also invited to tap into their creativity to create templates to share with others. Figma<\/span><\/a> has an amazing community, too, where creators can share their designs for others to use. By creating ways for users to showcase your product, you\u2019ll be able to win your target audience with authentic content directly from the source.<\/p>\n

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Connect Reviews to Real People<\/h3>\n

People buy from people, not companies. Listing all the companies that you have worked with is the bare minimum and an uninspired way to add social proof. From sharing social media posts to personalizing your web pages, there are many ways that you can gain the trust of your target audience to increase conversions.<\/p>\n\n\n\n
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Descript<\/a> collects all their favorite tagged Tweets on the website for all prospective buyers to see.<\/figcaption><\/figure><\/td>\n
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Highlight your customers\u2019 use cases in a meaningful way. For example, under each pricing package, Oddit<\/a> showed who purchased what to push the sale.<\/figcaption><\/figure><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4. Don\u2019t Skip Out on Video<\/h2>\n

Videos take time, creativity, and someone comfortable on camera. However, telling a compelling story about your brand through video is a very effective way to connect with your audience.<\/p>\n

Most social media platforms have pivoted towards video, and tech companies are shifting that way, too. In fact, according to HubSpot<\/a>, “96% of marketers say video has helped increase user understanding of their product or service.”<\/p>\n

Today, most of our phones are equipped with quality cameras and there are copious simple video editors<\/a> available, so you can get started right away. Your videos don\u2019t have to be studio-level productions. UGC is on the rise because the content is so relatable and familiar.<\/p>\n

I think the Arc<\/a> team does video so well because they have a stripped-down approach. Transparency is huge for them, so their videos are honest and fluff-free. After all, they\u2019re trying to rethink the way our browsers work, so they\u2019ve let that mentality seep through the marketing content they produce as well.<\/p>\n

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