10 Ways to Write Content Consistently\u00a0<\/strong><\/h2>\n![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2014\/06\/StockSnap_BUFBDV2NQW-300x200.jpg\")
<\/p>\n
1. Brainstorm<\/h2>\n\nAll good writing begins with a brainstorm. <\/span>Getting ideas down on the page, making connections, and finding topics that grab you is what the brainstorm is all about<\/span><\/span>. <\/span><\/div>\n<\/div>\nSet aside time every week to brainstorm alone or with colleagues. Come up with at least 5-10 topics you want to create content around. If you aren’t sure where to start, your keyword strategy <\/a>can offer some ideas. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2014\/06\/StockSnap_ZYFE5K92G9-300x200.jpg\")
<\/div>\n<\/div>\n\nYour main goal is to create both headlines and subheadlines from these ideas. Once you’ve got a good list, you can take a step back. Try not worry about brainstorming and drafting on the same day. <\/span><\/div>\n<\/div>\n2. Create Templates<\/h2>\n\nYour average blog\/evergreen site post usually looks like this:<\/span><\/div>\n\n- \u00a0Intro<\/li>\n
- 2-5 Relevant Content Paragraphs<\/span><\/li>\n
- Pictures and\/or Videos<\/li>\n
- Concise Conclusion<\/li>\n
- Call to Action<\/li>\n<\/ul>\n<\/div>\n
<\/p>\n
<\/div>\n\nUsing these categories, you can create templates for your content pieces. It’s easier to plug content into a pre-prepared document than to start from scratch each time. If you’re shooting for 2-3 blog posts and one evergreen source a week, creating templates can save you time. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n\nIf you don’t know how to make your own templates, there are sites<\/a> where you can download quality templates for free. <\/span><\/div>\n<\/div>\n3. Always Be Doing Research<\/h2>\n\nTo make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying. Focus on business blogs that offer the same services and products you do. In the case of B2B marketing<\/a>, reading blogs by and for B2B marketers is a great place to start. Take note of what your competitors are saying. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n\nAsk yourself the following questions while researching: <\/span><\/div>\n<\/div>\n\n- \nAre they raising relevant questions? <\/span><\/div>\n<\/li>\n
- \nAre they catering to their (and your) audience demographic? <\/span><\/div>\n<\/li>\n
- \nHow can you take this research and apply it to your content? <\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n\nIf you find that other blogs and sites are hitting certain points, find ways to do this in your own content, too. <\/span><\/div>\n<\/div>\n
4. Draft a Calendar<\/h2>\n
![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2014\/06\/Screenshot-86-300x151.png\")
<\/p>\n
Keep yourself on schedule by drafting a calendar. This calendar will remind you when to post from week to week. When filling your calendar, be sure to mark writing days and publishing days. <\/span><\/p>\nWriting days should fall on days when you know you have ample time to write up a blog piece or two. <\/span>Publishing days should be on days where you have had enough time to proofread and edit your content to make sure it’s perfect<\/span><\/span>.<\/span><\/p>\nGoogle\u00a0Calendar<\/a> is a\u00a0reliable tool to house your blogging schedule.<\/p>\n5. Use Tools to Track Your Progress<\/h2>\n\nYou can track your progress two ways: how much you’re posting, and how much your audience is responding. There are tools to track both kinds of progress. <\/span><\/div>\n<\/div>\nTrello<\/a>, for example, is a useful tool that works something like Instagram or Pinterest. It allows you to visualize your content and ideas and keep them in order. Trello is also good for keeping track of the different pieces that make up a whole project.\u00a0<\/span><\/div>\n<\/div>\n\u00a0![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2014\/06\/Screenshot-87-300x169.png\")
<\/div>\n\nTo track the impact of your content posts, Google Analytics <\/a>is a useful tool. It measures how many visits a blog post or article receives per day, week, or month. It also reveals which topics resonate most with readers and site visitors. <\/span>With this information, you are able to capitalize on content that interests your audience<\/span><\/span>. When you output more relevant content, your business will grow.<\/span><\/div>\n<\/div>\n<\/div>\n![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2017\/05\/Screenshot-80-300x202-300x202.png\")
<\/div>\n6. Read, Read, Read<\/h2>\n
Part of writing good content is reading good content. Writers can hone their skills by reading <\/span>regularly<\/span><\/span>. You can read your competitor’s content to start, but don’t leave it here.<\/span><\/p>\n![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2014\/06\/StockSnap_24WWIQ1SOK-200x300.jpg\")
<\/p>\n
Pick up marketing books<\/a>, studies on B2B relations, <\/span><\/span>scholarly<\/span><\/span> articles on business, and more<\/span><\/span>. There are even some databases that house pertinent content to read and study<\/span>.<\/span><\/p>\nThe more you read, the more you study different writing styles. Website content should be well-written and concise. Reading a wide range of information can show you this style in action as well as others. Invest time in reading, and watch your writing improve.<\/p>\n
7. \u00a0Invest In Writers<\/h2>\n
![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2014\/06\/Screenshot-89-300x169.png\")
<\/p>\n
\nYou may find you have more content to write than time to do it. If you want to write content consistently, hire writers to tackle your heavy load. <\/span><\/div>\n<\/div>\nYou can delegate scheduled content creation to writers, freeing you up to focus on other duties and making sure content stays consistent.\u00a0<\/span>Also known as freelance writers or independent contractors, hired writers typically work for a fixed or hourly rate<\/span><\/span>.\u00a0<\/span><\/span><\/div>\n<\/div>\nYou do not have to worry about benefits such as health care or retirement plans when working with independent contractors. \u00a0This set-up gives both you and the writer more independence in your working relationship. Usually, a contract is ended once the amount of writing requested has been completed. You can also hire writers for long-term positions.\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2014\/06\/Screenshot-90-300x167.png\")
<\/div>\n<\/div>\n\nTo find writers, you can advertise your need on trustworthy freelance writer sites. These include Fiverr<\/a>, Freelancer<\/a>, Upwork<\/a>, and even LinkedIn<\/a>. Make sure to fi<\/span>gure out your rates before you begin searching for writers. Keep in mind that more experienced writers usually work for higher rates. In short, you get what you pay for!<\/div>\n<\/div>\n8. Update Old Posts<\/h2>\n\nIf you have old blog posts backlogged on your site, they might need updating. The information in older posts may no longer be relevant or accurate. Take time to go to your archives and read through your older posts. If you find some pieces that are no longer up to scratch, make a point to rewrite them.<\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n\nSome weeks you won’t have time for <\/span>entirely<\/span><\/span> new content. <\/span>During these times, updating old blogs will suffice for your content quota and de-clutter your site.<\/span><\/span><\/div>\n<\/div>\n9. \u00a0Try Guest Bloggers<\/h2>\n\nIf you’re short on time or want a fresh perspective, a guest blogger is a great way to write content consistently. Guest bloggers not only offer a new perspective, they also give you a break from writing. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2014\/06\/StockSnap_BA9AFFE0BF-300x154.jpg\")
<\/div>\n<\/div>\n<\/div>\n\nPerhaps<\/span><\/span> you’re traveling, taken ill, or have a vacation planned. Instead of letting your blog or site sit idle, you can schedule a guest blogger to fill in while you’re away. If you aren’t sure how to find a guest blogger, think back to your research. <\/span><\/div>\n<\/div>\nDuring your research, you’re sure to come across various bloggers, B2B marketers, business owners, and more<\/span><\/span>. Consider reaching out to these people via social media or email. Once you have a connection going with them, you can request a guest blog every now and again. <\/span><\/div>\n<\/div>\nThe more connections you make, the more chances for new voices on your blog!<\/span><\/div>\n<\/div>\n10. Promote Your Content<\/h2>\n\nTo write content <\/span>consistently<\/span><\/span>, you must also promote your content <\/span>consistently<\/span><\/span>. Once you publish a blog post or article on your site, share it on social media as well.\u00a0Social media marketing<\/a> is a must for bloggers and business owners. It allows you to connect with your audience and <\/span>effectively<\/span><\/span> reach them where they are. <\/span><\/div>\n
<\/p>\n<\/div>\n<\/div>\n2. Create Templates<\/h2>\n\nYour average blog\/evergreen site post usually looks like this:<\/span><\/div>\n\n- \u00a0Intro<\/li>\n
- 2-5 Relevant Content Paragraphs<\/span><\/li>\n
- Pictures and\/or Videos<\/li>\n
- Concise Conclusion<\/li>\n
- Call to Action<\/li>\n<\/ul>\n<\/div>\n
<\/p>\n
<\/div>\n\nUsing these categories, you can create templates for your content pieces. It’s easier to plug content into a pre-prepared document than to start from scratch each time. If you’re shooting for 2-3 blog posts and one evergreen source a week, creating templates can save you time. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n\nIf you don’t know how to make your own templates, there are sites<\/a> where you can download quality templates for free. <\/span><\/div>\n<\/div>\n3. Always Be Doing Research<\/h2>\n\nTo make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying. Focus on business blogs that offer the same services and products you do. In the case of B2B marketing<\/a>, reading blogs by and for B2B marketers is a great place to start. Take note of what your competitors are saying. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n\nAsk yourself the following questions while researching: <\/span><\/div>\n<\/div>\n\n- \nAre they raising relevant questions? <\/span><\/div>\n<\/li>\n
- \nAre they catering to their (and your) audience demographic? <\/span><\/div>\n<\/li>\n
- \nHow can you take this research and apply it to your content? <\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n\nIf you find that other blogs and sites are hitting certain points, find ways to do this in your own content, too. <\/span><\/div>\n<\/div>\n
4. Draft a Calendar<\/h2>\n
<\/p>\n
Keep yourself on schedule by drafting a calendar. This calendar will remind you when to post from week to week. When filling your calendar, be sure to mark writing days and publishing days. <\/span><\/p>\nWriting days should fall on days when you know you have ample time to write up a blog piece or two. <\/span>Publishing days should be on days where you have had enough time to proofread and edit your content to make sure it’s perfect<\/span><\/span>.<\/span><\/p>\nGoogle\u00a0Calendar<\/a> is a\u00a0reliable tool to house your blogging schedule.<\/p>\n5. Use Tools to Track Your Progress<\/h2>\n\nYou can track your progress two ways: how much you’re posting, and how much your audience is responding. There are tools to track both kinds of progress. <\/span><\/div>\n<\/div>\nTrello<\/a>, for example, is a useful tool that works something like Instagram or Pinterest. It allows you to visualize your content and ideas and keep them in order. Trello is also good for keeping track of the different pieces that make up a whole project.\u00a0<\/span><\/div>\n<\/div>\n\u00a0<\/div>\n\nTo track the impact of your content posts, Google Analytics <\/a>is a useful tool. It measures how many visits a blog post or article receives per day, week, or month. It also reveals which topics resonate most with readers and site visitors. <\/span>With this information, you are able to capitalize on content that interests your audience<\/span><\/span>. When you output more relevant content, your business will grow.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n6. Read, Read, Read<\/h2>\n
Part of writing good content is reading good content. Writers can hone their skills by reading <\/span>regularly<\/span><\/span>. You can read your competitor’s content to start, but don’t leave it here.<\/span><\/p>\n<\/p>\n
Pick up marketing books<\/a>, studies on B2B relations, <\/span><\/span>scholarly<\/span><\/span> articles on business, and more<\/span><\/span>. There are even some databases that house pertinent content to read and study<\/span>.<\/span><\/p>\nThe more you read, the more you study different writing styles. Website content should be well-written and concise. Reading a wide range of information can show you this style in action as well as others. Invest time in reading, and watch your writing improve.<\/p>\n
7. \u00a0Invest In Writers<\/h2>\n
<\/p>\n
\nYou may find you have more content to write than time to do it. If you want to write content consistently, hire writers to tackle your heavy load. <\/span><\/div>\n<\/div>\nYou can delegate scheduled content creation to writers, freeing you up to focus on other duties and making sure content stays consistent.\u00a0<\/span>Also known as freelance writers or independent contractors, hired writers typically work for a fixed or hourly rate<\/span><\/span>.\u00a0<\/span><\/span><\/div>\n<\/div>\nYou do not have to worry about benefits such as health care or retirement plans when working with independent contractors. \u00a0This set-up gives both you and the writer more independence in your working relationship. Usually, a contract is ended once the amount of writing requested has been completed. You can also hire writers for long-term positions.\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\nTo find writers, you can advertise your need on trustworthy freelance writer sites. These include Fiverr<\/a>, Freelancer<\/a>, Upwork<\/a>, and even LinkedIn<\/a>. Make sure to fi<\/span>gure out your rates before you begin searching for writers. Keep in mind that more experienced writers usually work for higher rates. In short, you get what you pay for!<\/div>\n<\/div>\n8. Update Old Posts<\/h2>\n\nIf you have old blog posts backlogged on your site, they might need updating. The information in older posts may no longer be relevant or accurate. Take time to go to your archives and read through your older posts. If you find some pieces that are no longer up to scratch, make a point to rewrite them.<\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n\nSome weeks you won’t have time for <\/span>entirely<\/span><\/span> new content. <\/span>During these times, updating old blogs will suffice for your content quota and de-clutter your site.<\/span><\/span><\/div>\n<\/div>\n9. \u00a0Try Guest Bloggers<\/h2>\n\nIf you’re short on time or want a fresh perspective, a guest blogger is a great way to write content consistently. Guest bloggers not only offer a new perspective, they also give you a break from writing. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\nPerhaps<\/span><\/span> you’re traveling, taken ill, or have a vacation planned. Instead of letting your blog or site sit idle, you can schedule a guest blogger to fill in while you’re away. If you aren’t sure how to find a guest blogger, think back to your research. <\/span><\/div>\n<\/div>\nDuring your research, you’re sure to come across various bloggers, B2B marketers, business owners, and more<\/span><\/span>. Consider reaching out to these people via social media or email. Once you have a connection going with them, you can request a guest blog every now and again. <\/span><\/div>\n<\/div>\nThe more connections you make, the more chances for new voices on your blog!<\/span><\/div>\n<\/div>\n10. Promote Your Content<\/h2>\n\nTo write content <\/span>consistently<\/span><\/span>, you must also promote your content <\/span>consistently<\/span><\/span>. Once you publish a blog post or article on your site, share it on social media as well.\u00a0Social media marketing<\/a> is a must for bloggers and business owners. It allows you to connect with your audience and <\/span>effectively<\/span><\/span> reach them where they are. <\/span><\/div>\n
- \n
- \u00a0Intro<\/li>\n
- 2-5 Relevant Content Paragraphs<\/span><\/li>\n
- Pictures and\/or Videos<\/li>\n
- Concise Conclusion<\/li>\n
- Call to Action<\/li>\n<\/ul>\n<\/div>\n
<\/p>\n
<\/div>\n\nUsing these categories, you can create templates for your content pieces. It’s easier to plug content into a pre-prepared document than to start from scratch each time. If you’re shooting for 2-3 blog posts and one evergreen source a week, creating templates can save you time. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n\nIf you don’t know how to make your own templates, there are sites<\/a> where you can download quality templates for free. <\/span><\/div>\n<\/div>\n3. Always Be Doing Research<\/h2>\n
\nTo make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying. Focus on business blogs that offer the same services and products you do. In the case of B2B marketing<\/a>, reading blogs by and for B2B marketers is a great place to start. Take note of what your competitors are saying. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n\nAsk yourself the following questions while researching: <\/span><\/div>\n<\/div>\n- \n
- \nAre they raising relevant questions? <\/span><\/div>\n<\/li>\n
- \n
Are they catering to their (and your) audience demographic? <\/span><\/div>\n<\/li>\n- \n
How can you take this research and apply it to your content? <\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n\nIf you find that other blogs and sites are hitting certain points, find ways to do this in your own content, too. <\/span><\/div>\n<\/div>\n4. Draft a Calendar<\/h2>\n
<\/p>\nKeep yourself on schedule by drafting a calendar. This calendar will remind you when to post from week to week. When filling your calendar, be sure to mark writing days and publishing days. <\/span><\/p>\n
Writing days should fall on days when you know you have ample time to write up a blog piece or two. <\/span>Publishing days should be on days where you have had enough time to proofread and edit your content to make sure it’s perfect<\/span><\/span>.<\/span><\/p>\n
Google\u00a0Calendar<\/a> is a\u00a0reliable tool to house your blogging schedule.<\/p>\n
5. Use Tools to Track Your Progress<\/h2>\n
\nYou can track your progress two ways: how much you’re posting, and how much your audience is responding. There are tools to track both kinds of progress. <\/span><\/div>\n<\/div>\nTrello<\/a>, for example, is a useful tool that works something like Instagram or Pinterest. It allows you to visualize your content and ideas and keep them in order. Trello is also good for keeping track of the different pieces that make up a whole project.\u00a0<\/span><\/div>\n<\/div>\n\u00a0<\/div>\n\nTo track the impact of your content posts, Google Analytics <\/a>is a useful tool. It measures how many visits a blog post or article receives per day, week, or month. It also reveals which topics resonate most with readers and site visitors. <\/span>With this information, you are able to capitalize on content that interests your audience<\/span><\/span>. When you output more relevant content, your business will grow.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n6. Read, Read, Read<\/h2>\n
Part of writing good content is reading good content. Writers can hone their skills by reading <\/span>regularly<\/span><\/span>. You can read your competitor’s content to start, but don’t leave it here.<\/span><\/p>\n
<\/p>\nPick up marketing books<\/a>, studies on B2B relations, <\/span><\/span>scholarly<\/span><\/span> articles on business, and more<\/span><\/span>. There are even some databases that house pertinent content to read and study<\/span>.<\/span><\/p>\n
The more you read, the more you study different writing styles. Website content should be well-written and concise. Reading a wide range of information can show you this style in action as well as others. Invest time in reading, and watch your writing improve.<\/p>\n
7. \u00a0Invest In Writers<\/h2>\n
<\/p>\n\nYou may find you have more content to write than time to do it. If you want to write content consistently, hire writers to tackle your heavy load. <\/span><\/div>\n<\/div>\nYou can delegate scheduled content creation to writers, freeing you up to focus on other duties and making sure content stays consistent.\u00a0<\/span>Also known as freelance writers or independent contractors, hired writers typically work for a fixed or hourly rate<\/span><\/span>.\u00a0<\/span><\/span><\/div>\n<\/div>\nYou do not have to worry about benefits such as health care or retirement plans when working with independent contractors. \u00a0This set-up gives both you and the writer more independence in your working relationship. Usually, a contract is ended once the amount of writing requested has been completed. You can also hire writers for long-term positions.\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\nTo find writers, you can advertise your need on trustworthy freelance writer sites. These include Fiverr<\/a>, Freelancer<\/a>, Upwork<\/a>, and even LinkedIn<\/a>. Make sure to fi<\/span>gure out your rates before you begin searching for writers. Keep in mind that more experienced writers usually work for higher rates. In short, you get what you pay for!<\/div>\n<\/div>\n8. Update Old Posts<\/h2>\n
\nIf you have old blog posts backlogged on your site, they might need updating. The information in older posts may no longer be relevant or accurate. Take time to go to your archives and read through your older posts. If you find some pieces that are no longer up to scratch, make a point to rewrite them.<\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n\nSome weeks you won’t have time for <\/span>entirely<\/span><\/span> new content. <\/span>During these times, updating old blogs will suffice for your content quota and de-clutter your site.<\/span><\/span><\/div>\n<\/div>\n9. \u00a0Try Guest Bloggers<\/h2>\n
\nIf you’re short on time or want a fresh perspective, a guest blogger is a great way to write content consistently. Guest bloggers not only offer a new perspective, they also give you a break from writing. <\/span><\/div>\n<\/div>\n\n\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\nPerhaps<\/span><\/span> you’re traveling, taken ill, or have a vacation planned. Instead of letting your blog or site sit idle, you can schedule a guest blogger to fill in while you’re away. If you aren’t sure how to find a guest blogger, think back to your research. <\/span><\/div>\n<\/div>\nDuring your research, you’re sure to come across various bloggers, B2B marketers, business owners, and more<\/span><\/span>. Consider reaching out to these people via social media or email. Once you have a connection going with them, you can request a guest blog every now and again. <\/span><\/div>\n<\/div>\nThe more connections you make, the more chances for new voices on your blog!<\/span><\/div>\n<\/div>\n10. Promote Your Content<\/h2>\n
\nTo write content <\/span>consistently<\/span><\/span>, you must also promote your content <\/span>consistently<\/span><\/span>. Once you publish a blog post or article on your site, share it on social media as well.\u00a0Social media marketing<\/a> is a must for bloggers and business owners. It allows you to connect with your audience and <\/span>effectively<\/span><\/span> reach them where they are. <\/span><\/div>\n - \n
![\"\"](\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2014\/05\/StockSnap_MH46O0ISCF-300x200.jpg\")
<\/div>\n