{"id":38220,"date":"2014-06-05T09:35:06","date_gmt":"2014-06-05T09:35:06","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=1235"},"modified":"2024-05-23T07:44:24","modified_gmt":"2024-05-23T11:44:24","slug":"how-to-rank-on-bing-and-yahoo","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-rank-on-bing-and-yahoo\/","title":{"rendered":"How to Rank on Bing and Yahoo"},"content":{"rendered":"

Full disclosure, Google is my search engine of choice. But, of the total search population, Google only captures 64% of the market. So what about the other 36%?<\/span><\/p>\n

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Bing and Yahoo.<\/span><\/p>\n

Respectively, Bing makes up 21.4% of the market while Yahoo takes 12.2%. Why does this matter? Because if you are only trying to rank on Google than you have forgotten about 34% of your potential market. That is a substantial amount of the pie! <\/span><\/p>\n

Fortunately, marketers need to focus their additional <\/span>“<\/span>search engine optimization<\/span><\/a>” (<\/span>SEO) efforts solely on Bing. Since 2010, Yahoo search has been <\/span>powered by Bing<\/span><\/a>. This means that Yahoo is relying on Bing’s index and ranking algorithm, and <\/span>you only end up optimizing for one extra search engine rather than two.<\/span><\/p>\n

I have compiled the following guide on best practices for B2B Bing Search Marketing. <\/span>I note the primary influencers for B2B ranking on Bing and Yahoo, and why Bing search cannot be written off. <\/span><\/p>\n

What You Are Missing if Your Business Does Not Optimize for Bing Search<\/b><\/h2>\n

\u201cOur company is only concerned with SEO on Google.\u201d This is a phrase that has been uttered, explicitly or implicitly, by most B2B marketers. The laser-focus on Google does seem a bit narrow-minded, but I can\u2019t blame them. Google undisputedly takes the throne within the search engine kingdom\u2014after all \u201cgoogle\u201d has have even become its own verb.<\/span><\/p>\n

But by optimizing on Bing, you can position your business in front of a THIRD of the search engine market. Why wouldn\u2019t you want to do that?! With over 30% of searchers on Bing and Yahoo, there are a lot of potential clients that your other competitors may be ignoring. Get a leg up!<\/span><\/p>\n

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Let\u2019s look at a hypothetical scenario:<\/span><\/p>\n

Your business has focused all of its SEO efforts to optimize <\/span>solely<\/span><\/i> for Google. You\u2019ve been doing a great job and are on the first or second page of results. But something goes wrong. Maybe Google\u2019s <\/span>algorithm changes and your site gets penalized and knocked off of page one into search engine oblivion<\/span><\/a>. And just like that, any and all search traffic to your website has disintegrated! Your rank on Google is down while you adopt to its new changes, and you\u2019ve potentially missed out on valuable leads. <\/span><\/p>\n

If you had only directed a small amount of your SEO focus on Bing, your website would still have reached over 30% of the market!<\/span><\/p>\n

Where is B2B Bing Search Marketing Particularly Prevalent?<\/b><\/h2>\n

Bing\u2019s popularity seems to be discreet. The following technology exposes what makes searchers use Bing and Yahoo:<\/span><\/p>\n