{"id":47803,"date":"2025-04-16T14:53:26","date_gmt":"2025-04-16T18:53:26","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=47803"},"modified":"2025-08-19T18:33:41","modified_gmt":"2025-08-19T22:33:41","slug":"how-a-simple-a-b-test-drove-112k-in-revenue-in-30-days","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/how-a-simple-a-b-test-drove-112k-in-revenue-in-30-days\/","title":{"rendered":"How a Simple A\/B Test Drove $112K in Revenue in 30 Days"},"content":{"rendered":"

As marketers, it feels as if we\u2019ve come to accept that driving results has to take a long time, from content development, to technical SEO, to link building, and more. While all of those are critical to steady growth and are central to our typical SEO engagements, we shouldn\u2019t ignore\u00a0 the power of layering on simple but effective low-hanging fruit that can have an immediate impact.\u00a0<\/span><\/p>\n

Like a single A\/B test.<\/span><\/p>\n

An A\/B Testing Case Study<\/b><\/h3>\n

For one of our existing SEO clients, we had already completed a lot of the SEO heavy-lifting, with detailed technical fixes, a built-out content strategy, content optimizations, and more.\u00a0 But we didn\u2019t stop there.\u00a0 We decided to also layer on a CRO (conversion rate optimization) initiative, after spotting several opportunities to improve their conversion rate across the site. On top of providing recommendations to optimize their main conversion pages, we also began a series of A\/B tests, meant to validate the impact that our recommendations would have on conversion rates.\u00a0<\/span><\/p>\n

For one of these A\/B tests,\u00a0 we took a look at their website\u2019s user experience and noticed one detail: the primary call-to-action (CTA) button in the header was a dark blue color that didn\u2019t stand out from the rest of the site\u2019s design.\u00a0 Our hypothesis? Changing the button to a brighter color (that also matched their brand colors better) would draw users\u2019 attention to it and result in a higher conversion rate.<\/span><\/p>\n

So we decided to test it.<\/span><\/p>\n

We ran a basic A\/B test comparing the original dark blue button to a light green variant that had more visual contrast.<\/span><\/p>\n

The test was simple. There were no layout changes, no new copy, and no design overhaul. Just a different button color, tested on a 50\/50 traffic split within our A\/B testing platform.<\/span><\/p>\n

After 30 days, here\u2019s what we found:<\/span><\/p>\n