{"id":48712,"date":"2025-09-03T15:00:15","date_gmt":"2025-09-03T19:00:15","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=48712"},"modified":"2025-11-12T18:28:41","modified_gmt":"2025-11-12T23:28:41","slug":"b2b-roas-benchmarks-high-performing-campaigns-in-2025","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/","title":{"rendered":"B2B ROAS Benchmarks: High-Performing Campaigns in 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In 2025, saying the campaigns are bringing in &#8220;conversions&#8221; is not good enough. Senior B2B marketers are on the hook to <\/span><i><span style=\"font-weight: 400;\">show the math<\/span><\/i><span style=\"font-weight: 400;\">. And that math? It&#8217;s spelled R-O-A-S.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Return on Ad Spend has gone from a slide buried in QBRs to the opening line in <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/think-seo-and-paid-media-cant-reach-the-c-suite-think-again\/\">budget negotiations.<\/a> Whether you&#8217;re Googling &#8220;facebook ads roas benchmark&#8221;, &#8220;google ads roas benchmark&#8221;, or &#8220;roas benchmarks by industry&#8221;, you\u2019re probably seeing the same shallow averages \u2014 and not much else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide flips the script. We\u2019re bringing real insights for real operators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with this: One B2B tech cohort saw <strong>a 237% ROAS lift<\/strong> just by aligning creative, targeting, and budget sequencing to intent signals. Boom.<\/span><\/p>\n<h2><b>Background and Methodology<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Why <a href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/return-on-ad-spend\/\">ROAS?<\/a> Because when Finance asks, \u201cWhat did we get for this spend?\u201d \u2014 you can\u2019t answer with engagement rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We built this report to help sharp VPs of Marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Justify spend without sweating it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speak the same language as their CFO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Move beyond basic ROI definitions and into data-backed strategy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What we found in SERP-land? A lot of fluff. Top-ranking articles on &#8220;roas formula,&#8221; &#8220;roas calculation,&#8221; and &#8220;roas vs roi&#8221; barely graze the surface. None of them help you defend an eight-figure budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we did the work:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyzed 1,200+ B2B campaigns across verified platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zeroed in on tech, SaaS, and manufacturing verticals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Layered in CMO interviews from the Fortune 500<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnered with analytics platforms to validate results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We suffered the trial and error so you don&#8217;t have to &#8211; congrats on getting the benchmarks we wish we had five budget cycles ago.<\/span><\/p>\n<h2><b>Key Findings<\/b><\/h2>\n<h3><b>#1: Industry-Specific ROAS Benchmarks Are More Than Vanity Stats<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B2B ROAS is trending up in high-efficiency verticals. Here&#8217;s what that looks like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tech (Enterprise): 3.2 average ROAS \u2014 thanks to smarter retargeting and tighter audience segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SaaS (Mid-Market): 2.6 average, with top 25% clearing 4.1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manufacturing: 1.8 to 2.3 depending on sales cycle complexity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This isn\u2019t just trivia. These numbers help you calibrate your goals, forecast revenue, and set expectations with leadership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get the <\/span><i><span style=\"font-weight: 400;\">detailed ROAS-by-stage breakdown<\/span><\/i><span style=\"font-weight: 400;\"> for your industry.<\/span><\/p>\n<h3><b>#2: Multi-Channel ROAS &gt; Single-Channel Spin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s put it bluntly: measuring ROAS in isolation is how marketers get roasted in boardrooms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how platforms stack up:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads (Search): Avg. ROAS = 2.8. Best bet for mid-funnel buyers searching with intent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ads: Avg. ROAS = 1.9. Use for TOFU reach, not bottom-funnel conversion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn: Avg. ROAS = 2.2. Strong performance with high-ACV audiences and paired nurture.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Still asking &#8220;What is a good ROAS?&#8221; Ask instead: <\/span><i><span style=\"font-weight: 400;\">What role does this channel play in the journey?<\/span><\/i><span style=\"font-weight: 400;\"> Because <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/advanced-revenue-stream-analysis-identifying-and-plugging-revenue-leaks\/\">good ROAS<\/a> without context is just a number that won&#8217;t survive your CFO&#8217;s second question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to get out of last-click land? <\/span><i><span style=\"font-weight: 400;\">Explore multi-channel attribution models.<\/span><\/i><\/p>\n<h3><b>#3: Enterprise-Ready Optimization Changes the Game<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re optimizing like it&#8217;s 2020, you&#8217;re probably spending like it too. Here&#8217;s what high-performing B2B orgs are doing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget Scaling Frameworks: Campaigns earn scale through performance, not gut feel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing + Finance KPIs: Shared metrics tied to CAC payback and velocity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attribution Models Built for B2B: Cross-platform, funnel-aware, and segment-specific.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8220;ROAS benchmarks by industry&#8221; are great. But ROAS strategies by you? That\u2019s what actually scales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grab the <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/game-changing-abm-playbook-how-enterprise-cmos-fix-lead-quality-and-actually-drive-pipeline\/\"><i><span style=\"font-weight: 400;\">enterprise optimization playbook<\/span><\/i><\/a><span style=\"font-weight: 400;\"> while you&#8217;re here.<\/span><\/p>\n<h2><b>So What? ROAS Isn\u2019t Just a Metric \u2014 It\u2019s Your Budget&#8217;s Best Friend<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If ROAS isn&#8217;t part of your next budget conversation, you&#8217;re flying blind. Here&#8217;s what ROAS helps you do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prove your team isn&#8217;t just spending, but investing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tie performance to revenue with clarity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stop defending line items and start defending growth<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quick reminder cheat sheet:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROAS formula: Revenue \/ Ad Spend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good ROAS? It depends on channel, funnel stage, and ACV<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROAS vs ROI: ROI bakes in total cost; ROAS focuses on media returns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">92% of high-growth B2B orgs use ROAS to inform strategy across teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need help turning ROAS into a narrative your CFO can\u2019t ignore? *<\/span><i><span style=\"font-weight: 400;\">Let\u2019s talk.<\/span><\/i><\/p>\n<h2><b>When It\u2019s All Said &amp; Done<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">ROAS isn\u2019t just a number. It\u2019s a mindset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right benchmarks, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speak the language of budget-holders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forecast growth without fluff<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Align cross-functional teams around a shared performance target<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Start here: audit your lowest-performing channel. Adjust attribution, tighten targeting, and layer in intent signals. Watch the delta. Present it at your next strategy meeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One small ROAS win can unlock your <a href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\">next big growth play.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, saying the campaigns are bringing in &#8220;conversions&#8221; is not good enough. Senior B2B marketers are on the hook<\/p>\n","protected":false},"author":107,"featured_media":48758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[255],"tags":[285],"class_list":["post-48712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media","tag-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B ROAS Benchmarks: High-Performing Campaigns in 2025 - Directive CA<\/title>\n<meta name=\"description\" content=\"See true B2B ROAS benchmarks and optimization tactics for Google Ads, Facebook Ads, and LinkedIn to drive higher revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B ROAS Benchmarks: High-Performing Campaigns in 2025 - Directive CA\" \/>\n<meta property=\"og:description\" content=\"See true B2B ROAS benchmarks and optimization tactics for Google Ads, Facebook Ads, and LinkedIn to drive higher revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive CA\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T19:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T23:28:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2025\/09\/BlogPost_B2BROASBenchmarks2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hope Katakis-Haluska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hope Katakis-Haluska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/\"},\"author\":{\"name\":\"Hope Katakis-Haluska\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/23e542231047560cb7e838d63d80df4a\"},\"headline\":\"B2B ROAS Benchmarks: High-Performing Campaigns in 2025\",\"datePublished\":\"2025-09-03T19:00:15+00:00\",\"dateModified\":\"2025-11-12T23:28:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/\"},\"wordCount\":737,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2025\\\/09\\\/BlogPost_B2BROASBenchmarks2025.png\",\"keywords\":[\"Paid Media\"],\"articleSection\":[\"Paid Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/\",\"name\":\"B2B ROAS Benchmarks: High-Performing Campaigns in 2025 - Directive CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2025\\\/09\\\/BlogPost_B2BROASBenchmarks2025.png\",\"datePublished\":\"2025-09-03T19:00:15+00:00\",\"dateModified\":\"2025-11-12T23:28:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/23e542231047560cb7e838d63d80df4a\"},\"description\":\"See true B2B ROAS benchmarks and optimization tactics for Google Ads, Facebook Ads, and LinkedIn to drive higher revenue.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2025\\\/09\\\/BlogPost_B2BROASBenchmarks2025.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2025\\\/09\\\/BlogPost_B2BROASBenchmarks2025.png\",\"width\":1000,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B ROAS Benchmarks: High-Performing Campaigns in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\",\"name\":\"Directive CA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/23e542231047560cb7e838d63d80df4a\",\"name\":\"Hope Katakis-Haluska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ef94f82d8bcb2f0e728d67dfcae079e4d4db067fd11498f250b325012ffd3ec?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ef94f82d8bcb2f0e728d67dfcae079e4d4db067fd11498f250b325012ffd3ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ef94f82d8bcb2f0e728d67dfcae079e4d4db067fd11498f250b325012ffd3ec?s=96&d=mm&r=g\",\"caption\":\"Hope Katakis-Haluska\"},\"description\":\"Hope Katakis is the Associate Director of Paid Media at Directive, where she leads high-impact advertising strategies that drive pipeline and revenue growth for B2B brands. With deep expertise in paid search, social, and full-funnel media planning, Hope brings a strategic, data-driven approach to campaign execution. She\u2019s passionate about aligning media performance with business objectives, optimizing spend efficiency, and uncovering new growth opportunities across channels. At Directive, Hope plays a key leadership role in scaling paid media efforts that deliver measurable, bottom-line impact.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/hope-katakis-60b59ab2\\\/\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/author\\\/hope\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B ROAS Benchmarks: High-Performing Campaigns in 2025 - Directive CA","description":"See true B2B ROAS benchmarks and optimization tactics for Google Ads, Facebook Ads, and LinkedIn to drive higher revenue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/","og_locale":"en_US","og_type":"article","og_title":"B2B ROAS Benchmarks: High-Performing Campaigns in 2025 - Directive CA","og_description":"See true B2B ROAS benchmarks and optimization tactics for Google Ads, Facebook Ads, and LinkedIn to drive higher revenue.","og_url":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/","og_site_name":"Directive CA","article_published_time":"2025-09-03T19:00:15+00:00","article_modified_time":"2025-11-12T23:28:41+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2025\/09\/BlogPost_B2BROASBenchmarks2025.png","type":"image\/png"}],"author":"Hope Katakis-Haluska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hope Katakis-Haluska","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/"},"author":{"name":"Hope Katakis-Haluska","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/23e542231047560cb7e838d63d80df4a"},"headline":"B2B ROAS Benchmarks: High-Performing Campaigns in 2025","datePublished":"2025-09-03T19:00:15+00:00","dateModified":"2025-11-12T23:28:41+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/"},"wordCount":737,"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/BlogPost_B2BROASBenchmarks2025.png","keywords":["Paid Media"],"articleSection":["Paid Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/","url":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/","name":"B2B ROAS Benchmarks: High-Performing Campaigns in 2025 - Directive CA","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/BlogPost_B2BROASBenchmarks2025.png","datePublished":"2025-09-03T19:00:15+00:00","dateModified":"2025-11-12T23:28:41+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/23e542231047560cb7e838d63d80df4a"},"description":"See true B2B ROAS benchmarks and optimization tactics for Google Ads, Facebook Ads, and LinkedIn to drive higher revenue.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/BlogPost_B2BROASBenchmarks2025.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/BlogPost_B2BROASBenchmarks2025.png","width":1000,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-roas-benchmarks-high-performing-campaigns-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/ca\/"},{"@type":"ListItem","position":2,"name":"B2B ROAS Benchmarks: High-Performing Campaigns in 2025"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/ca\/#website","url":"https:\/\/directiveconsulting.com\/ca\/","name":"Directive CA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/23e542231047560cb7e838d63d80df4a","name":"Hope Katakis-Haluska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2ef94f82d8bcb2f0e728d67dfcae079e4d4db067fd11498f250b325012ffd3ec?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2ef94f82d8bcb2f0e728d67dfcae079e4d4db067fd11498f250b325012ffd3ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ef94f82d8bcb2f0e728d67dfcae079e4d4db067fd11498f250b325012ffd3ec?s=96&d=mm&r=g","caption":"Hope Katakis-Haluska"},"description":"Hope Katakis is the Associate Director of Paid Media at Directive, where she leads high-impact advertising strategies that drive pipeline and revenue growth for B2B brands. With deep expertise in paid search, social, and full-funnel media planning, Hope brings a strategic, data-driven approach to campaign execution. She\u2019s passionate about aligning media performance with business objectives, optimizing spend efficiency, and uncovering new growth opportunities across channels. At Directive, Hope plays a key leadership role in scaling paid media efforts that deliver measurable, bottom-line impact.","sameAs":["https:\/\/www.linkedin.com\/in\/hope-katakis-60b59ab2\/"],"url":"https:\/\/directiveconsulting.com\/ca\/blog\/author\/hope\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/48712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/comments?post=48712"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/48712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media\/48758"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media?parent=48712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/categories?post=48712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/tags?post=48712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}