{"id":49359,"date":"2025-10-31T16:30:03","date_gmt":"2025-10-31T20:30:03","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=49359"},"modified":"2025-11-12T14:48:49","modified_gmt":"2025-11-12T19:48:49","slug":"how-to-build-a-b2b-content-funnel-that-actually-converts","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/","title":{"rendered":"How to Build a B2B Content Funnel That Actually Converts"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most marketers still build content calendars by format and keyword. But real <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/the-b2b-demand-generation-funnel-a-complete-guide\/\"><span style=\"font-weight: 400;\">demand generation<\/span><\/a><span style=\"font-weight: 400;\"> comes from understanding how buyers think, and using content to move people from curious to ready to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A B2B content funnel helps you do exactly that: plan content around how real people find, research, and choose solutions across channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, you need:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helpful pages that answer questions fast<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Practical tools that guide evaluation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong bottom-funnel proof to build trust\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Connecting these pieces through smart content strategy leads to movement down the content funnel, and more importantly, into real pipeline growth.\u00a0<\/span><\/p>\n<h2><b>Reframe the Funnel Around Buyer Behavior, Not Content Format<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most marketers still plan content by format: a \u201cwhat is\u201d blog at the top, a checklist in the middle, and a comparison at the bottom. It looks clean in a spreadsheet, but it doesn\u2019t reflect how people actually buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, build around behavior. Every buyer journey is shaped by two factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intent:<\/b><span style=\"font-weight: 400;\"> informational, commercial, or transactional<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decision confidence<\/b><span style=\"font-weight: 400;\">: low, medium, or high<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you combine those, you get a 3D view of how buyers think. Someone might find you through a definition post, go dark for a quarter, and reappear comparing vendors. Your funnel\u2019s job is to anticipate those reentries and guide them back with clear next steps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each person on the buying committee has different proof needs, and building a strong funnel starts with <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-marketing-segmentation-every-funnel-stage\/\"><span style=\"font-weight: 400;\">segmenting your personas<\/span><\/a><span style=\"font-weight: 400;\"> by mindset. For example:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Role<\/b><\/td>\n<td><b>What They\u2019re Asking<\/b><\/td>\n<td><b>How to Speak to Them<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CEO<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u201cIs this worth my attention?\u201d<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Market validation with statistics, social proof, and case studies<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">COO (Operations)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u201cWill this disrupt workflows or help us improve?\u201d<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Real-world examples<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CFO (Finance)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u201cIs this a revenue protection or cost?\u201d<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Framing around ROI<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">IT\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u201cHow complex will this be to implement?\u201d<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Product\/service trials<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Your funnel should connect all of them around intent. Build a content funnel for each ICP with a cohesive narrative that speaks to each role\u2019s confidence level rather than a random set of disconnected assets.<\/span><\/p>\n<h2><b>Build Visibility in the AI Era by Optimizing Content for Humans (and Machines)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The traditional funnel assumes buyers move in a straight line: discover, evaluate, then decide. But that\u2019s not how it works anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI Overviews and chat-based search mean buyers are more often meeting your brand mid-journey or revisiting you from a completely different channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means every stage of your funnel has to work for both humans and machines. You\u2019re building content for two audiences:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The reader who skims for answers (I don\u2019t blame you!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The algorithm that decides if you show up at all<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s a way to speak to both at the same time. Here\u2019s what that looks like in practice:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Funnel Stage<\/b><\/td>\n<td><b>For Humans<\/b><\/td>\n<td><b>For Crawlers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Awareness<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Write straightforward content that answers questions right away, and keep it skimmable.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Add structured data and schema markup to give crawlers a map of what to look for.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Evaluation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Build trust through useful, actionable insights rather than sales copy.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Interlink related assets to strengthen your topical graph.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Decision<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Present data, comparisons, and real customer proof to help buyers validate their choice.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Use structured tables, pricing schemas, and product markup so your proof content is machine-readable.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">In short, top-funnel content feeds AI visibility with clear definitions and structure, mid-funnel content proves you actually know the space, and bottom-funnel content earns the click in crowded, compressed SERPs with real data and honest comparisons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you build content this way, you\u2019re earning visibility across every discovery surface, from Google to AI Overviews to peer recommendations.<\/span><\/p>\n<h2><b>Build your Content Funnel to Match Non-Linear Behavior\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B2B buyers don\u2019t move in straight lines. They bounce between channels, revisit old research, and share links with teammates who are just starting their own journeys.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good content doesn\u2019t fight that behavior. It leans into it by meeting buyers with the right level of detail and proof, wherever they jump in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each asset should have one purpose: move a buyer one step closer to confidence. Think of your content funnel as the connective tissue between your <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-advertising-funnel-insights\/\"><span style=\"font-weight: 400;\">advertising funnel<\/span><\/a><span style=\"font-weight: 400;\"> and your pipeline. To do that, you need to ask the right questions before you ever start writing.<\/span><\/p>\n<h3><b>TOFU: Earn Attention with Problem-First Education<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Top-funnel content often gets dismissed because it doesn\u2019t convert. It\u2019s not designed to convert, and that\u2019s OK. When done right, it powers every other stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the top of the funnel, buyers are curious but uncertain. Right now, they\u2019re trying to make sense of a problem. Your job is to help them name that problem and see it clearly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of shoehorning in a product CTA, focus on helping your reader connect their pain to a broader category or shift in thinking.<\/span><\/p>\n<p><b>Guiding Questions:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What triggers make someone realize this problem exists?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What misconceptions or surface-level fixes do they start with?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can we define this challenge in language that makes them feel understood, not sold to?<\/span><\/li>\n<\/ul>\n<p><b>Example Content Types:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is X<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to X<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X Statistics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete Guide to X<\/span><\/li>\n<\/ul>\n<p><b>Examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is an HRIS?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is Zero Trust?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Small Business Funding Guide<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I like to explain top-funnel to clients as the tools to build your authority engine. If you\u2019re in the HR software space, top-funnel posts on an ATS will get your name in the arena to start ranking for more relevant terms buyers search for. Ultimately, they earn you visibility now and quietly strengthen your money pages later.<\/span><\/p>\n<h3><b>MOFU: Guide Evaluation with Practical Clarity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If top-funnel content earns attention, mid-funnel content earns trust. The mistake most teams make here is going either too shallow (\u201cwhat is\u201d posts) or too salesy (think shoehorning in mentions of your features throughout). Mid-funnel content should teach through proof, showing that you understand the problem deeply and have frameworks to solve it.<\/span><\/p>\n<p><b>Guiding Questions:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What signals show someone is moving from curiosity to evaluation?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What information do they need to make an informed shortlist?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can we prove usefulness before a demo or direct conversation?<\/span><\/li>\n<\/ul>\n<p><b>Example Content Types:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checklists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculators<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer Stories<\/span><\/li>\n<\/ul>\n<p><b>Examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construction Budget Template for Subcontractors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zero-Trust Implementation Checklist for Small Businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Marketing ROI Calculator for Entrepreneurs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the middle of the funnel, our role is to reduce friction and simplify complexity. Clear frameworks, data-driven insights, and practical guidance show that you can help buyers solve problems responsibly.<\/span><\/p>\n<h3><b>BOFU: Build Confidence with Proof and Transparency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At the bottom, buyers are both problem- and solution-aware, so they\u2019re validating risk. They want to know if your solution will work for their exact situation, and if you can deliver on its promises.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bottom-funnel content should remove every ounce of doubt. If it\u2019s doing its job, it should show real proof, quantifiable outcomes, and clarity about what happens next.<\/span><\/p>\n<p><b>Guiding Questions:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What fears or objections still hold them back?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What proof points or experiences best eliminate that uncertainty?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can we demonstrate credibility without forcing commitment?<\/span><\/li>\n<\/ul>\n<p><b>Example Content Types:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor vs. Competitor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best X Software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Tours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onboarding Guides<\/span><\/li>\n<\/ul>\n<p><b>Examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google vs. Bing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best B2B Marketing Agencies for SaaS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cybersecurity Risk Assessment<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is where trust compounds. Transparent comparisons, customer results, and clear next steps turn validation into momentum.<\/span><\/p>\n<h2><b>Activate the System: From Discovery to Conversion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Visibility, distribution, and connection are what turn static assets into a living system that drives deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this stage, you\u2019re designing how buyers discover, engage, and convert through structured, connected, and measurable content.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Discovery: <\/b><span style=\"font-weight: 400;\">Use strong structure and consistent language to help search engines and buyers instantly recognize your expertise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Distribution:<\/b><span style=\"font-weight: 400;\"> Repurpose assets across lifecycle and sales channels \u2014 TOFU through newsletters and communities, MOFU through email and partner programs, BOFU through review sites and sales decks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enablement: <\/b><span style=\"font-weight: 400;\">Equip sales with slides, snippets, and proof points so every flagship asset also supports conversion.<\/span><\/li>\n<\/ul>\n<h3><b>Discovery and Visibility with SEO (and GEO)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Visibility starts with clarity. Every page should make it obvious what you solve and why anyone should trust you.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Answer right away:<\/b><span style=\"font-weight: 400;\"> Lead with a clear definition in the first few sentences.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use consistent verbiage:<\/b><span style=\"font-weight: 400;\"> Use consistent language across pages to help search engines and LLMs connect the dots on your expertise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structure your blog intentionally:<\/b><span style=\"font-weight: 400;\"> Use descriptive headers, data points, quotes, and comparison tables to reinforce expertise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add structured schema:<\/b><span style=\"font-weight: 400;\"> Apply Article and FAQ schema universally, and use HowTo for process pages and Product\/Offer only on BOFU assets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build authority with E-A-T:<\/b><span style=\"font-weight: 400;\"> Strengthen credibility with SME quotes, bylines with credentials, real case examples, and reputable external citations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is how you show up everywhere your buyers look.<\/span><\/p>\n<h3><b>Distribution and Enablement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Discovery gets you visibility but distribution gets you impact. Every asset deserves a second life across lifecycle and sales channels.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TOFU: <\/b><span style=\"font-weight: 400;\">Redeliver via newsletters and community placements to build early attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>MOFU:<\/b><span style=\"font-weight: 400;\"> Add to your lifecycle email strategy, retargeting, and partner co-marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>BOFU:<\/b><span style=\"font-weight: 400;\"> Outreach to review sites to get your content where buyers are searching comparatively.<\/span><\/li>\n<\/ul>\n<h2><b>The Directive Blueprint\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At the heart of the Directive blueprint is one idea: content should create movement.<\/span><\/p>\n<p><b>You map every asset to intent, confidence, persona, and channel, then measure whether it creates movement, not whether it simply exists.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness <\/b><span style=\"font-weight: 400;\">content helps buyers name their problem and see themselves in it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration<\/b><span style=\"font-weight: 400;\"> content teaches through proof and makes evaluation easier.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decision <\/b><span style=\"font-weight: 400;\">content provides evidence and a clear next step.<\/span><\/li>\n<\/ul>\n<p><b>Formats are a helpful baseline, but I think they matter less than the function:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO and GEO<\/b><span style=\"font-weight: 400;\"> work together so buyers can find you whether they use traditional search, LLMs, or third-party research.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Functional MOFU content <\/b><span style=\"font-weight: 400;\">activates demand by helping people evaluate in context.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>BOFU proof <\/b><span style=\"font-weight: 400;\">removes risk with honest comparisons, real outcomes, and simple ways to say yes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Internal linking <\/b><span style=\"font-weight: 400;\">connects it all so there is always a clear next best action: from a guide to a tool to a proof point to a conversion.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Content, in this framework, is a system of influence that moves buyers toward confidence (and revenue). When you layer in data, empathy, and iteration, it gets smarter over time. You see which paths lead to pipeline, which assets create confidence for which personas, and where journeys stall. Then you adjust.<\/span><\/p>\n<h2><b>Ready to Turn Strategy Into Pipeline?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The brands that win in B2B aren\u2019t the ones with the most assets. They\u2019re the ones that turn those assets into a repeatable system of discovery, confidence, and conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you map content to intent and confidence, connect every asset with purpose, and measure movement instead of pageviews, you stop chasing algorithms and start building predictable growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to turn your content into a system of influence built to drive revenue, <\/span><a href=\"https:\/\/www.siegemedia.com\/business-form\"><span style=\"font-weight: 400;\">let\u2019s talk<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>FAQs<\/b><\/h2>\n<p><b>What is a B2B content funnel?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">A B2B content funnel is the structured path that moves buyers from problem awareness to purchase confidence. Each stage (awareness, consideration, decision) aligns content to buyer intent and confidence, helping prospects take the next best step.<\/span><\/p>\n<p><b>What content fits each stage of the B2B content funnel?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness:<\/b><span style=\"font-weight: 400;\"> Intro guides, explainers, infographics, and short videos that define the problem and build trust.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration:<\/b><span style=\"font-weight: 400;\"> How-to resources, frameworks, comparison posts, and webinars that clarify solutions and prove authority.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decision:<\/b><span style=\"font-weight: 400;\"> Case studies, testimonials, buyer\u2019s guides, and demos that remove risk and make it easy to choose.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>How do you measure a B2B content funnel?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">In short, movement. Look at how effectively content advances people to the next stage: time on page, downloads, demo conversions, and influenced pipeline. Use attribution models and engagement scoring to connect content performance to actual revenue impact.<\/span><\/p>\n<p><b>What\u2019s the difference between a content funnel and a marketing funnel?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> A <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/marketing-funnel\/\"><span style=\"font-weight: 400;\">marketing funnel<\/span><\/a><span style=\"font-weight: 400;\"> tracks campaign performance metrics like impressions, clicks, leads. A content funnel tracks buyer confidence: how education and proof shape decision-making. The two overlap but serve different purposes in strategy and measurement.<\/span><\/p>\n<p><b>How does a B2B content funnel align with ABM?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">In Account-Based Marketing, the content funnel becomes personalized. Each stage aligns to account intent signals rather than generic buyer stages. Awareness content warms target accounts, consideration content supports multi-stakeholder evaluation, and <\/span><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/understanding-contents-role-sales-process\/\"><span style=\"font-weight: 400;\">decision content equips sales<\/span><\/a><span style=\"font-weight: 400;\"> with proof specific to that buying committee.<\/span><\/p>\n<p><b>How long does it take to see results from a B2B content funnel?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Typically, 3-6 months to see early movement and 6-12 months for measurable pipeline impact. That said, the timeline depends on content velocity, internal linking strength, and how well SEO and sales enablement are aligned.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most marketers still build content calendars by format and keyword. But real demand generation comes from understanding how buyers think,<\/p>\n","protected":false},"author":111,"featured_media":49360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[86,152],"class_list":["post-49359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-marketing","tag-saas-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a B2B Content Funnel That Actually Converts - Directive CA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a B2B Content Funnel That Actually Converts - Directive CA\" \/>\n<meta property=\"og:description\" content=\"Most marketers still build content calendars by format and keyword. But real demand generation comes from understanding how buyers think,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive CA\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-31T20:30:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T19:48:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2025\/10\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michaela Wong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michaela Wong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/\"},\"author\":{\"name\":\"Michaela Wong\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/2d1b27db89c8cc8dd78ef63ab4a52843\"},\"headline\":\"How to Build a B2B Content Funnel That Actually Converts\",\"datePublished\":\"2025-10-31T20:30:03+00:00\",\"dateModified\":\"2025-11-12T19:48:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/\"},\"wordCount\":2087,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2025\\\/10\\\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png\",\"keywords\":[\"Content Marketing\",\"SaaS content marketing\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/\",\"name\":\"How to Build a B2B Content Funnel That Actually Converts - Directive CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2025\\\/10\\\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png\",\"datePublished\":\"2025-10-31T20:30:03+00:00\",\"dateModified\":\"2025-11-12T19:48:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/2d1b27db89c8cc8dd78ef63ab4a52843\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2025\\\/10\\\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2025\\\/10\\\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/how-to-build-a-b2b-content-funnel-that-actually-converts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a B2B Content Funnel That Actually Converts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\",\"name\":\"Directive CA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#\\\/schema\\\/person\\\/2d1b27db89c8cc8dd78ef63ab4a52843\",\"name\":\"Michaela Wong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d1f8c5bc8a2d597fa18f97295516bc8aef937c9fffeb9db0ce787f8d91c70f98?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d1f8c5bc8a2d597fa18f97295516bc8aef937c9fffeb9db0ce787f8d91c70f98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d1f8c5bc8a2d597fa18f97295516bc8aef937c9fffeb9db0ce787f8d91c70f98?s=96&d=mm&r=g\",\"caption\":\"Michaela Wong\"},\"description\":\"Michaela Wong is a Senior Content Strategist at Directive, where she leads content initiatives that drive engagement, organic growth, and revenue for B2B brands. With a strong background in content marketing, SEO, and storytelling, Michaela crafts strategic narratives that align with the buyer journey and business objectives. She excels at turning complex ideas into clear, compelling content that resonates with target audiences and performs across channels. At Directive, Michaela plays a key role in shaping content strategies that fuel pipeline and elevate brand authority.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/michaela-wong\\\/\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/blog\\\/author\\\/mwong\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a B2B Content Funnel That Actually Converts - Directive CA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a B2B Content Funnel That Actually Converts - Directive CA","og_description":"Most marketers still build content calendars by format and keyword. But real demand generation comes from understanding how buyers think,","og_url":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/","og_site_name":"Directive CA","article_published_time":"2025-10-31T20:30:03+00:00","article_modified_time":"2025-11-12T19:48:49+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2025\/10\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png","type":"image\/png"}],"author":"Michaela Wong","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michaela Wong","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/"},"author":{"name":"Michaela Wong","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/2d1b27db89c8cc8dd78ef63ab4a52843"},"headline":"How to Build a B2B Content Funnel That Actually Converts","datePublished":"2025-10-31T20:30:03+00:00","dateModified":"2025-11-12T19:48:49+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/"},"wordCount":2087,"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png","keywords":["Content Marketing","SaaS content marketing"],"articleSection":["Content Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/","url":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/","name":"How to Build a B2B Content Funnel That Actually Converts - Directive CA","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png","datePublished":"2025-10-31T20:30:03+00:00","dateModified":"2025-11-12T19:48:49+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/2d1b27db89c8cc8dd78ef63ab4a52843"},"breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/20251112_1234_B2B-Content-Funnel-Strategies_remix_01k9wrxajnepbttc6081qsadhk.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-b2b-content-funnel-that-actually-converts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/ca\/"},{"@type":"ListItem","position":2,"name":"How to Build a B2B Content Funnel That Actually Converts"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/ca\/#website","url":"https:\/\/directiveconsulting.com\/ca\/","name":"Directive CA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/ca\/#\/schema\/person\/2d1b27db89c8cc8dd78ef63ab4a52843","name":"Michaela Wong","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1f8c5bc8a2d597fa18f97295516bc8aef937c9fffeb9db0ce787f8d91c70f98?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1f8c5bc8a2d597fa18f97295516bc8aef937c9fffeb9db0ce787f8d91c70f98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1f8c5bc8a2d597fa18f97295516bc8aef937c9fffeb9db0ce787f8d91c70f98?s=96&d=mm&r=g","caption":"Michaela Wong"},"description":"Michaela Wong is a Senior Content Strategist at Directive, where she leads content initiatives that drive engagement, organic growth, and revenue for B2B brands. With a strong background in content marketing, SEO, and storytelling, Michaela crafts strategic narratives that align with the buyer journey and business objectives. She excels at turning complex ideas into clear, compelling content that resonates with target audiences and performs across channels. At Directive, Michaela plays a key role in shaping content strategies that fuel pipeline and elevate brand authority.","sameAs":["https:\/\/www.linkedin.com\/in\/michaela-wong\/"],"url":"https:\/\/directiveconsulting.com\/ca\/blog\/author\/mwong\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/49359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/comments?post=49359"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/posts\/49359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media\/49360"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media?parent=49359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/categories?post=49359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/tags?post=49359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}