{"id":50722,"date":"2026-03-18T12:00:20","date_gmt":"2026-03-18T16:00:20","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=50722"},"modified":"2026-03-19T15:25:38","modified_gmt":"2026-03-19T19:25:38","slug":"blog-b2b-content-marketing-statistics","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/blog-b2b-content-marketing-statistics\/","title":{"rendered":"B2B Content Marketing Statistics: 6 Signals to Guide 2026 Decisions"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

That gap between when buyers begin forming preferences and when marketing systems finally notice is where the most useful b2b content marketing statistics become important.<\/p>\n","protected":false},"author":130,"featured_media":50723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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