{"id":51334,"date":"2026-04-20T12:45:02","date_gmt":"2026-04-20T16:45:02","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=51334"},"modified":"2026-05-06T16:02:52","modified_gmt":"2026-05-06T20:02:52","slug":"blog-b2b-shopping-platform","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/blog-b2b-shopping-platform\/","title":{"rendered":"18 Best Shopping Ad Agencies for B2B in 2026 &#8211; Directive"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>This list covers 18 of the strongest B2B shopping platforms available in 2026, from enterprise ecommerce environments built for complex account pricing and buyer hierarchies to wholesale marketplaces, branded ordering portals, and the specialized agency that makes product discovery translate into revenue across technology, industrial, and services businesses.<\/p>\n","protected":false},"author":103,"featured_media":51359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[346,289],"tags":[351,340],"class_list":["post-51334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-shopping","category-buyers-guides","tag-b2b-shopping","tag-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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