{"id":9744,"date":"2019-09-24T07:00:36","date_gmt":"2019-09-24T07:00:36","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=9744"},"modified":"2025-08-29T11:54:12","modified_gmt":"2025-08-29T15:54:12","slug":"ppc-agency-pricing","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/ppc-agency-pricing\/","title":{"rendered":"PPC Agency Pricing Models & Costs: How Much Should You Be Paying?"},"content":{"rendered":"

As a search marketing agency, one of the first things most clients ask us about our services is, \u201cWhat is the right PPC agency<\/a> pricing?\u201d <\/span><\/p>\n

It\u2019s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model.<\/span><\/p>\n

Almost every agency handles pricing differently, but sometimes these discrepancies can cause distrust between potential clients and the agencies they\u2019re looking to hire.<\/span><\/p>\n

When it comes down to it, the \u201cbest\u201d payment plans for managing PPC campaigns differ based on the exact needs of the client.<\/span><\/p>\n

In this post, I\u2019m going to dive into the different, most popular PPC agency pricing plans available. Hopefully, this gives you insight on which option works best for your company. <\/span><\/p>\n

Different Types of PPC Pricing Models<\/span><\/h2>\n

For paid campaigns, there are various pricing models you can choose from. However, the most common ones include:<\/span><\/p>\n

    \n
  1. Charging hourly <\/span><\/li>\n
  2. Charging based on performance <\/span><\/li>\n
  3. Charging a monthly flat rate<\/span><\/li>\n
  4. Charging a percentage of ad spend <\/span><\/li>\n<\/ol>\n

    Let\u2019s dive into the different pricing models now, and break down the benefits and pitfalls of each one. <\/span><\/p>\n

    Charging Hourly<\/span><\/h3>\n

    This payment method is straightforward but ensures you fully comprehend the different nuances in creating and managing a Google Ads campaign. You\u2019ll want to keep an eye on your invoices! <\/span><\/p>\n

    Exceptional Google Ads campaigns take time to set up and manage. So, depending on the complexity of your setup, this option may not make the most sense for you.<\/span><\/p>\n

    Pros<\/h4>\n

    It’s Simple<\/strong><\/p>\n