{"id":48012,"date":"2025-04-30T18:44:05","date_gmt":"2025-04-30T22:44:05","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=team-member&p=48012"},"modified":"2025-05-28T13:02:22","modified_gmt":"2025-05-28T17:02:22","slug":"alyssa-crabbe","status":"publish","type":"team-member","link":"https:\/\/directiveconsulting.com\/ca\/blog\/team-member\/alyssa-crabbe\/","title":{"rendered":"Alyssa Crabbe"},"content":{"rendered":"

Alyssa Crabbe is the Associate Director of Content Marketing at Directive, where she leads content strategy and execution to drive demand, engagement, and brand authority for B2B clients. With a background in journalism and a sharp eye for storytelling that converts, Alyssa blends creative vision with performance data to craft content that resonates and delivers results. She\u2019s passionate about building scalable content engines that align with the buyer journey and fuel business growth. 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