{"id":48045,"date":"2025-04-30T19:56:07","date_gmt":"2025-04-30T23:56:07","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=team-member&#038;p=48045"},"modified":"2025-05-28T12:44:49","modified_gmt":"2025-05-28T16:44:49","slug":"usman-shabbar","status":"publish","type":"team-member","link":"https:\/\/directiveconsulting.com\/ca\/blog\/team-member\/usman-shabbar\/","title":{"rendered":"Usman Shabbar"},"content":{"rendered":"<p class=\"\" data-start=\"68\" data-end=\"730\">Usman Shabbar is the Associate Director of Demand Generation at Directive, where he leads strategy and execution for performance-focused marketing programs that generate qualified pipeline and accelerate revenue for B2B brands. With a strong background in digital marketing, campaign architecture, and revenue operations, Usman specializes in building full-funnel strategies that align marketing efforts with sales outcomes. He is passionate about leveraging data, automation, and experimentation to scale demand engines efficiently and effectively. At Directive, Usman plays a key leadership role in turning strategic vision into measurable business growth.<\/p>\n","protected":false},"featured_media":47989,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"team-member-category":[268,266,267,265,269,264],"class_list":["post-48045","team-member","type-team-member","status-publish","has-post-thumbnail","hentry","team-member-category-energy-and-utilities","team-member-category-finance-and-insurance","team-member-category-healthcare-and-pharmaceuticals","team-member-category-manufacturing-and-industrial","team-member-category-professional-services","team-member-category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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