{"id":48838,"date":"2025-06-20T18:33:28","date_gmt":"2025-06-20T22:33:28","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=team-member&#038;p=48838"},"modified":"2025-09-24T18:36:52","modified_gmt":"2025-09-24T22:36:52","slug":"christine-shull","status":"publish","type":"team-member","link":"https:\/\/directiveconsulting.com\/ca\/blog\/team-member\/christine-shull\/","title":{"rendered":"Christine Shull"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Christine Shull is a Senior Paid Media Strategist at Directive, specializing in data-driven advertising strategies that help B2B brands reach the right audiences at the right time. With expertise in paid search, social, and revenue-focused optimization, she aligns campaigns with overarching business goals to deliver measurable impact. In previous roles, Christine developed a strong focus on targeted paid social, leveraging ABM strategies to generate high-quality leads through upper-funnel channels. 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