{"id":49305,"date":"2025-10-29T16:17:44","date_gmt":"2025-10-29T20:17:44","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=team-member&#038;p=49305"},"modified":"2025-10-29T16:17:44","modified_gmt":"2025-10-29T20:17:44","slug":"srishti-jalan","status":"publish","type":"team-member","link":"https:\/\/directiveconsulting.com\/ca\/blog\/team-member\/srishti-jalan\/","title":{"rendered":"Srishti Jalan"},"content":{"rendered":"<p>With over five years of experience in performance marketing, Srishti has partnered with startups and mid-sized companies to build paid media strategies that drive meaningful business impact. Her expertise spans managing multi-channel campaigns, analyzing performance data, and translating insights into strategies that fuel both growth and efficiency. 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