{"id":49788,"date":"2025-12-11T14:03:09","date_gmt":"2025-12-11T19:03:09","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=team-member&#038;p=49788"},"modified":"2025-12-11T14:05:20","modified_gmt":"2025-12-11T19:05:20","slug":"sean-burke","status":"publish","type":"team-member","link":"https:\/\/directiveconsulting.com\/ca\/blog\/team-member\/sean-burke\/","title":{"rendered":"Sean Burke"},"content":{"rendered":"<p data-start=\"112\" data-end=\"453\">Sean is a Paid Media Strategist at Directive, supporting the development and execution of performance-focused campaigns that drive measurable growth for clients. His background spans SEO, SEM, content, and social media marketing, giving him a well-rounded understanding of digital strategy and how each channel contributes to revenue impact.<\/p>\n<p data-start=\"455\" data-end=\"817\">Before joining Directive in August 2025, Sean gained experience both in-house and agency-side, starting his career at a SaaS startup before expanding into B2B and B2C client work. 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