{"id":56808,"date":"2026-10-19T13:13:16","date_gmt":"2026-10-19T17:13:16","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?post_type=webinar&p=56808"},"modified":"2026-10-19T13:13:16","modified_gmt":"2026-10-19T17:13:16","slug":"b2b-marketing-attribution","status":"publish","type":"webinar","link":"https:\/\/directiveconsulting.com\/ca\/webinar\/b2b-marketing-attribution\/","title":{"rendered":"The Attribution Trap:\u2028The Cost of Perfect Attribution"},"content":{"rendered":"

What happens when the pursuit of perfect attribution starts limiting growth? Our founder and CEO, Garrett Mehrguth, sits down with Keith Delaney, founder and CEO of Primer, to discuss how to reach the right buyers, measure advertising\u2019s broader impact, and make smarter marketing decisions.<\/p>\n","protected":false},"featured_media":56735,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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