Allstate is a national insurance company with over 10,000 agents located all over the country.
They wanted to increase the online discoverability of our locations, as well as improve overall traffic and conversions. Also, they were looking to identify and test new SEO tactics and assess our ability to scale across locations.
We initially started with technical suggestions to make sure the site speed was up to par. From there we focused on improving reviews on GMB with new email templated tests. We consistently test page titles to improve CTR, and have worked on creating scalable link building tactics for selected agents. We helped guide the creation of new product pages to better rank for their core keywords.
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