Black Allstate Logo

Client

Allstate is a national insurance company with over 10,000 agents located all over the country.

Industry

Insurance

Service

SEO

Marketing Goals

They wanted to increase the online discoverability of our locations, as well as improve overall traffic and conversions. Also, they were looking to identify and test new SEO tactics and assess our ability to scale across locations.

Directive Approach

We initially started with technical suggestions to make sure the site speed was up to par. From there we focused on improving reviews on GMB with new email templated tests. We consistently test page titles to improve CTR, and have worked on creating scalable link building tactics for selected agents. We helped guide the creation of new product pages to better rank for their core keywords.

Results

Allstate Case Study Graph that shows an increase in agent pageviews
INCREASE IN AGENT PAGEVIEWS YOY
Allstate Case Study Graph that shows an increase in GMB profile views
INCREASE IN GMB SEARCH VIEWS YOY
Allstate Case Study Graph that shows an increase in GMB conversions
INCREASE IN GMB CONVERSION YOY

Get Your Free Custom Proposal

Competitor Insights | Free Audit | Custom Strategies | Pricing

Free Custom Proposal