Industry

Insurance

Services Provided

SEO

Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.

Dave McCue
Digital Marketing Manager at Allstate
Client

Allstate is a national insurance company with over 10,000 agents located all over the country. Their best-in-class products and services help provide innovative protection and retirement solutions to millions of households nationwide.

Marketing Goals

Allstate partnered with Directive to increase the online discoverability of physical locations nationwide, in conjunction with improving the overall traffic and conversion rates of the website.

Directive Approach

The primary focus was to improve the technical aspects of their website. We utilized email templated testing in order to increase the quantity and quality of reviews on individual agent’s Google My Business accounts. We tested page titles to improve CTR and created scalable link building tactics for selected agents. We strategically guided the creation of new product pages to better rank for their core keywords.

Results

21.3 INCREASE IN AGENT PAGEVIEWS YOY
21 INCREASE IN GMB SEARCH VIEWS YOY
23.9 INCREASE IN GMB CONVERSION YOY

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