Service:Keyword Strategy, SEO, PPC, Content,
Industry:Lighting
ATG is a manufacturer of LED lighting, working with distributors and contractors. Founded in 2001 by a group of visionary engineers in California, ATG is one of the most recognized brands in the world for retrofitting conventional lights with LEDs. They pride themselves on delivering great value to their customers, helping save energy, and protecting the environment.

Marketing Goals

ATG began its partnership with us in search for more viable leads. However, as they have grown, our relationship has become more integral as ATG realized that - as a company and a business - what they needed was more online content and a stronger online presence. They were impressed with how persistent Directive has been and how consistent they are with handling new opportunities and new problems.

Directive Approach

We identified and optimized their core pages to target their most profitable queries. In addition, we built up their page authority via targeted outreach and manual link building. By strengthening their user experience to be more conversion centric, we improved their conversion rate and better monetized existing traffic. We optimized existing campaigns by taking a thorough audit of their pipeline. From that audit, we identified what their top prospects desired and rewrote our content to better align with their target market’s needs.

Results

"We’ve seen a lot of growth from what Directive has been doing. The majority of the leads we generate are over the phone. From Directive’s work alone we’ve seen an increase by at least 20% in the number of phone leads we’ve generated. Their service has been really excellent. They’re constantly going back and improving the work they’ve done, which is pretty cool to see. We were also impressed to see how constantly they were revamping their own processes to improve themselves and better serve our campaign. It’s clear they really work well together." - Tom Ni, Marketing Coordinator

 

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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