Service:Keyword Research, SEO, PPC, Content
Industry:Software-as-a-Service (SaaS)
eSUB Construction Software is a cloud-based project management software-as-a-service company specializing in software apps that streamline field-to-office communication. They help subcontractors in the construction industry manage time-cards, daily reports, information requests, annotated image sharing, corporate reporting (including costs and milestones), and so on. The product is designed to create a bridge between project management, in-field workers, and accounting departments for granular, real-time reports on their projects and team members.

Marketing Goals

“We’d worked with other small, one-man shops which had expertise in SEO and Pay-Per-Click, but they weren’t generating a return on investment. We approached Directive Consulting to revamp our entire digital approach - starting from the very beginning in building a keyword strategy.”

Directive Approach

Directive Consulting implemented a solid end-to-end digital strategy aimed at increasing traffic to our website and generating a return on investment. The philosophy is if it isn’t measureable and working, we need to try a different approach. Directive was also in charge of SEO, social media marketing, and content creation. What was exciting about Directive was their transparency regarding working with us to develop goals and objectives and build a plan to connect long term goals with short term tasks. 


In the first 30 days of our collaboration, we gave Directive an audit project through which they were tasked with identifying the opportunities for improving our website, as well as keyword and content strategy. Directive looked at what type of content would push up our organic ranking. From there, we carved out different responsibilities between our own team and Directive’s. The results have been very positive. Over the last month, we’ve reached new levels of organic traffic on our website, and we’re starting to see higher conversion rates from our pay-per-click and landing page efforts. We’ve also closed a deal with on business as a result of increasing our rankings on our 2 landing pages. In terms of organic results, we’ve generated the highest number of demo requests of all time during last month. It was a 20-30% increase which results in more business. From a marketing standpoint, we’re exceeding our numbers.


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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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