Industry

Fleet Management Software & Hardware

Services Provided

ContentPPCSEO

Our ranking has been increasing steadily after the site launch. Usually, at this point in the relationship with an SEO company, there comes a period of excuses and requests to wait for 3 months before seeing any kinds of results.

Kursti Martinsen
Marketing Manager
Client

GPS Trackit is an award-winning leader in cloud-based fleet and asset management, monitoring and video telematics solutions; delivering measurable ROI to thousands of businesses across the U.S. and Latin America. In addition to being honored on the 2019 Inc. 5000 list, GPS Trackit was named one of 2019’s Best GPS Fleet Tracking Services by Business News Daily, 2019 Best Value for GPS Fleet Tracking Services by Business.com, and one of the Top Companies of Fleet Management Technology by Digital Journal. Headquartered in Roswell, GA, the GPS Trackit family of brands includes InTouch GPS and TSO Mobile.

Marketing Goals

Their main challenge was building a competitive business in the field, using a limited budget. Some of their competitors are big corporations, so they needed to be creative in terms of marketing endeavors and spending. It was very important for GPS that the strategies emphasized increasing actual revenue and leads for their business – returns are not only necessary, but vital for a growing business on a limited budget.

Directive Approach

We restructured their site architecture to improve keyword rankings and create a user experience that encourages conversion. By improving keyword performance for their most profitable search queries, as well as targeting those same queries with paid ads, we also generated initial traction with early stage leads. Lastly, we developed a multi-channel content marketing strategy to post and promote content organically and via social media to generate demand.

Results

245 INCREASE IN FORM SUBMISSIONS
78 INCREASE IN ORGANIC VISITS
50 KEYWORDS RANKING IN TOP 3

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