Industry

Software-as-a-Service (SaaS)

Services Provided

PPC

Directive’s deep dive into Ads account and the comprehensive analysis has been so valuable for our organization.

We’d been with our previous agency for 5+ years and they never asked us 10% of the questions that Directive did in the first month of working together.

Tyler Van Fossen
Markting Analytics Manager
Client

Linode is a cloud hosting company offering customers on-demand access to Linux virtual servers on high-speed internet connections.

Marketing Goals

Linode wanted to boost conversion volume with additional ad spend but wanted to lower cost per conversion and optimize the target audience.

Directive Approach

The focus was primarily on existing campaign optimization to improve efficiency. We were able to accomplish this by testing landing page CRO at the bottom of the funnel. In order to generate better conversions at a higher conversion rate, we optimized the target audience by adjusting campaign settings.

Results

68 INCREASE CONVERSION RATE FOR SEARCH CAMPAIGNS QOQ
29 DECREASE IN COST PER CONVERSION QOQ
63 INCREASE IN CONVERSION VOLUME QOQ

Other agencies might help you get discovered in search.

We make you completely unmissable.