Industry

Cloud Services

Services Provided

SEO + PPC

Directive’s team provides deep-rooted expertise that I could not hire in-house for one reason or another (budget, headcount, etc.).

Sonya Hansen
Director of Demand Generation
Client

Matillion is a cloud-native data transformation company that sells products that provide businesses of all sizes the simplicity, speed, scale, and savings they require to compete and unlock the hidden potential of their data.

Marketing Goals

Matillion wanted to improve conversion rates and lead quality through data analysis and campaign optimization.

Directive Approach

Rebuilding all of the Facebook builds was the top priority for Matillion. We were able to accomplish this by using CRM data to find the cheapest cost per MQL in order to allocate spend. We also to a look at various audience testing scenarios, such as remarketing, lookalike, and interest-based audiences, and split up campaigns into regional targeting to get better control of ad spend.

Results

15.85 INCREASE IN QOQ FACEBOOK CONVERSIONS
15.08 DECREASE IN QOQ FACEBOOK COST PER CONVERSION
1210 INCREASE IN QOQ FACEBOOK MQLS

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