Industry

Cloud Services

Services Provided

SEO + PPC

We lean on Directive as an extension of our marketing team rather than a vendor. They care about what we care about — things like lead quality, opportunity creation, and revenue generation.

Sonya Hansen
Director of Demand Generation
Client

Matillion is a cloud-native data transformation company that sells products that provide businesses of all sizes the simplicity, speed, scale, and savings they require to compete and unlock the hidden potential of their data.

Marketing Goals

Matillion wanted to improve conversion rates and lead quality through data analysis and campaign optimization.

Directive Approach

Rebuilding all of the LinkedIn campaigns was the top priority for Matillion. We were able to accomplish this by pulling a list of targeted accounts and emails to go after a specific group of valuable prospects and companies. By frequently performing budget allocations, we were able to lower our cost per lead and generate a high volume of conversions more efficiently.

Results

193.9 INCREASE IN QOQ LINKEDIN CONVERSIONS
64.7 DECREASE IN QOQ LINKEDIN COST PER CONVERSION
1371 INCREASE IN QOQ LINKEDIN MQLS

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