Industry

Cloud Services

Services Provided

ContentPPCSEO

Directive provides a true team-based approach, meaning they cover multiple marketing disciplines and gets “economies of scale” benefits associated with leading campaigns for over 70 SaaS companies. At any given time, there are five to seven people working on the account.

Mike Greeves
Head of Digital
Client

Sumo Logic is a cloud-native platform that helps you make data-driven decisions and reduce the time to investigate security and operational issues so you can free up resources for more important activities.

Marketing Goals

Sumo Logic wanted to improve organic reach and boost MQLs through improving keyword targeting, strategize interactive and rankable content, and boost CRO efforts.

Directive Approach

Sumo Logic’s focus was on improving organic reach and boosting MQL growth. We were able to accomplish this creating an extensive list of keywords through thorough keyword research from both paid and organic tools in order to determine what tools were going to drive organic growth and reach our target audience. We performed technical SEO tactics such as internal linking and crawl depth analysis to increase the website’s crawlability, and performed CRO tests to determine which parts of the conversion needed optimizing to boost MQLs.

Results

61.1 INCREASE IN YOY KEYWORD RANKINGS
17.4 INCREASE IN YOY ORGANIC NEW USERS
20.4 INCREASE IN YOY WEB CONVERSIONS

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