Total Phase manufactures test and measurement equipment, namely devices that monitor signals on wired protocol buses. They work with standards like I2C, USB, and others. These are things that a normal, everyday consumer wouldn’t know about, even though they’re found in everyday life. Total Phase sells products directly to electrical engineers. The market is highly technical, with less than one million people worldwide.
Total Phase wanted to improve their natural conversion rate on paid searches, and also improve the total number of visits to their sites, spending as little money as possible in the process.
By improving and optimizing their organic campaigns through technical optimization and intensive keyword research, we were able to better target niche audiences. We also restructured their paid accounts and developed new dedicated ad groups with custom landing pages to streamline the buyer’s journey and increase quality conversions. On top of that, we developed original, keyword oriented content for their site and then used CRM data to formulate a custom content strategy across Facebook, LinkedIn, and Twitter.