Service:Strategy, SEO, PPC, Content
Industry:Electrical Manufacturing
Total Phase manufactures test and measurement equipment, namely devices that monitor signals on wired protocol buses. They work with standards like I2C, USB, and others. These are things that a normal, everyday consumer wouldn’t know about, even though they’re found in everyday life. Total Phase sells products directly to electrical engineers. The market is highly technical, with less than one million people worldwide.

Marketing Goals

Total Phase wanted to improve their natural conversion rate on paid searches, and also improve the total number of visits to their sites, spending as little money as possible in the process.

Directive Approach

By improving and optimizing their organic campaigns through technical optimization and intensive keyword research, we were able to better target niche audiences. We also restructured their paid accounts and developed new dedicated ad groups with custom landing pages to streamline the buyer’s journey and increase quality conversions. On top of that, we developed original, keyword oriented content for their site and then used CRM data to formulate a custom content strategy across Facebook, LinkedIn, and Twitter.


"The agency we’d worked with in the past gave me the impression that we were being taken for granted. They stopped coming in with new ideas, as opposed to Directive. They come up with a lot of ideas and are willing to tell me if they’re unsure if something will work or not. They’re focused don getting the job done and it’s very easy to get a hold of them. There was never an occasion in which I had to wait for a day or more for a response to an issue. I’m beginning to see preliminary metrics which are showing me that my SEO is way up. During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. One the pay per click side, the cost per conversion has been driven down by well over 50%. I think that this is quite remarkable and due to Directive’s work." - Gil Ben-Dov, CEO

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