Online content is no longer an option. Search engine users as well as site crawlers alike want to
know what truly makes your website and your services unique. These days, your content is as
important for SEO ranking purposes as it is for educating and nurturing your visitors.
We on-board every client with a comprehensive content audit to see
how you are targeting your readership.
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THE DIRECTIVE PROCESS
An in depth content marketing audit will start with a taking a complete inventory of your content. What is your percent distribution of articles, images, videos, eBooks, etc. And how can we make it better?
We will also track through which channels your different content pieces are generating traffic and engagements. Whether it’s social media, your owned media, or third party sites, we will find it and evaluate it.
CATALOGUING & ASSESSMENT
The organization and navigation of your content pages affects both SEO and user experience. We will determine who is writing, about what, what format they are creating content in, and much more.
CONTENT PAIN POINTS
We use are the information we will amass during the content audit in order to identify where your content is under performing. Or where there are opportunities to improve content for future performance.
RECYCLING OLD CONTENT
Just because you hit publish and the post is live doesn’t mean that it is set in stone. We even know how to optimize older blog posts to improve your current ranking.
OPTIMIZING CURRENT CONTENT
Of course a comprehensive content marketing audit will include how your current posts are performing. We will also address what retroactive edits you can implement to improve SEO performance and/or user experience.
Optimizing the targeting segmentation of your content runs the risk of isolating certain pieces in keyword silos. We make sure to break up any link silos with flattened site architecture and strong internal linking strategy.
As much as content marketers would wish for the contrary, writing online content is a practice built on hard-earned data. We will update your keyword research and content curation systems to optimize all future posts.
We pride ourselves on developing strategies around hard-earned data and optimizing based on clear
hypotheses and test parameters. The same goes for content creation. We dive deep into your
content marketing audit to make sure we can create even better content for you in the future.
Please don’t hesitate to contact us.