CONTENT MARKETING STRATEGY: SERVICES & COMPANY
DEVELOP A CONTENT MARKETING STRATEGY BUILT AROUND YOUR DATA AND YOUR AUDIENCE
As much as we content marketers would like to believe the opposite – writing online content based
on sheer inspiration isn’t going to generate engagements. The best content marketing strategies
are built around hard-earned data and deep market research of their audience. The better
you know your ideal reader, the better you can tailor your content to his/her questions
and needs. And the more directly you can answer user questions,
the more engagements you will generate.
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THE DIRECTIVE PROCESS
Your content is meant to build your brand awareness and your online presence. We ensure that you target the right users through the right channels to optimize your content marketing strategy.
ON SITE CONTENT
Your on site content will be where your users and site crawlers alike look to determine the value of your website. We make sure you rank for the niche market SERPS you are targeting with benefit-oriented, SEO friendly content.
TARGETING USER QUERIES
We use a suite of different online tools and sites to enhanced our keyword, market, and user-base research. The more directly your content answers user queries, the more engaged they will be and the higher you will rank.
Social media interactions and trackable engagements are vital to analyzing and reporting on the success of your different content pieces. We magnetize your post with disruptive creatives and clickable copy to encourage shares.
ALIGNING CONTENT WITH CHANNEL
It’s important that you align your brand, medium, and message. We optimize social content for brand building and engagements while we prioritize education in our blog posts to better inform our visitors.
Developing a resource hub, as opposed to exclusively posting weekly blog articles, will centralize your related content and optimize your site for SEO. Our content marketing strategy prioritizes posts that rank on actual SERPs you target.
Content is not only for educating your user base and spreading brand awareness. We craft targeted, optimized content to get your links ranking on the first page of the SERP – where they actually generate traffic directly.
Creating the actual content piece is only half the battle. We now only develop content, but also promote it through various, branded social media channels to guarantee visibility and increase engagement.
Your content is the lifeblood of your digital marketing campaigns. It is not only how your users identify
the benefits of your product/services, but how the site crawlers evaluate your site. We are confident
that our unique and data-driven content marketing strategy will exceed your marketing expectations.
Please don’t hesitate to contact us.