Marketing effectively on Twitter is about building relationships. Twitter allows your business to have a variety of ways that you can interact with your consumer or as we call them, friends. Similar to your offline relationships, effective twitter marketing is founded upon clear, concise communication. Below we outline the cornerstones for effective Twitter relationships.
Get the Chatter Started
With a little bit of creativity there are a variety of ways to encourage your customers to starting talking about your business. Here are a few of our favorites…
- Start a hashtag and incorporate it with signs around the office/shop for a friendly reminder
- Ask for the Twitter handles (usernames) of your customers and tweet at them “thanks for stopping by @example we appreciate your business.”
- Tweet pictures or alerts when you have new inventory
If you have other ways that your business can help get the conversation started let us know in the comments…
Talk Back (not the sassy type though)
Now that your customers are chatting, it is important to be responsive. Often times as a business owner Twitter is the last thing on your mind, we get that. But, twitter is a powerful tool that should not be neglected. There are plenty of young men and women who understand Social Media and need employment. Social Media is a great internship opportunity that your business can capitalize on (oh, and don’t forget to pay them, their work will reflect it.)
The intern’s job can be to integrate Social Media through your customer life cycle to get the chatter started and then talk back. Don’t let a whole day slip by without engaging with your customer. In fact, we recommend that you get back to them within the hour. Talking back to your customer is a sure-fire way to turn a happy consumer into an advocate for your company or brand. Who doesn’t love repeat business and a little word of mouth?
A Few Examples of Effective Twitter Engagement
@mattgratt thanks for the shout, Matt! Glad we could help 🙂
— WISTIA (@wistia) May 19, 2014
@larrymadill I’ll sure try! 🙂
— Moz (@Moz) May 18, 2014