Exact Match Domains…A Local SEO Nightmare
We all have nightmares. Local SEO’s fall asleep and every night exact match domains haunt them. It started as just a dream, but now exact match domains are every local SEO’s nightmare. We can talk in similes all day, but lets analyze a real example of local SEO and the terrorization of exact match domains.
Local SEO and Exact Match Domains Explained
Wow…there is so much to be addressed from this puzzling query. But, for the sake of structure, we will dive into the results one-by-one.
- A Specific Yelp Result: When using the local search query of Dana Point Plumber, the number one result is HPI Plumbing Inc. Interestingly, they do not even rank number one for the Yelp search query: Dana Point Plumber (see below.)
- A Categorical Local Yelp Result: While the reasoning behind the first result remains a mystery, the placement of the second search result makes sense. Showing the categories for a local search result in Yelp can be useful. As a user/searcher, it is valuable to be presented with viable companies for my service desired in their area.
- The Revenge of the Exact Match Domain: Here is where it gets interesting. The number three ranking website for “Dana Point Plumber” has a PA=22 and DA=9. (PA = Page Authority, DA = Domain Authority) The screenshots below speak volumes of the issue at hand; Google’s local search query is broken.
- Exact Match Domains Running Rampant: If the issue was not glaringly obvious already, another exact match domain is murking the local search results. Take a look at the particulars…
(The number five result, Jeff Shaffer Plumbing, is fighting the good fight. It will be only a matter of time before they are able to shake the grasps of Google’s faulty local algorithm and clamber past their exact match domain nemesis’s.)
Unfortunately, everywhere local SEO’s look, the claws of exact match domains are pulling back the skin and tearing into the flesh of Local SEO. It is a gore filled battleground that Tarantino would be proud of. The real question that business owners need to be asking is: “What should I do if all the exact match domains are bought?” A great question. Moreover, a great question deserves a great answer. Below is a local SEO checklist that will guide and direct your efforts to help you with the basics of local SEO…optimize on!