Thinking of becoming certified in Google AdWords, but not sure what is the best way to go about it? Luckily, there are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
Listed below are my top Google Adwords resources…
Google Adwords Courses
Google’s own courses on AdWords are great resources to get introduced to the world of PPC and AdWords. The Essential Adwords Courses, is the first step in your journey to becoming a paid search master.
This is where you’ll learn the need-to-know of online marketing and the benefits of using AdWords as a part of your online marketing campaign.
Next, is learning how to start your first AdWords campaign and how businesses set up campaigns that match their goals. The final step in your first taste of Adwords, is learning how to measure and leverage your results. This is an important step in getting the most out of your online marketing budget.
Once you have finished going through Google’s own fantastic resources, venture out and read what other experts in PPC can teach you. So if you are truly serious about learning about PPC (Pay-Per-Click), then Wordstream is your PPC Bible.
I suggest taking advantage of all their resources, including reading their blog articles and in-depth webinars on topics in the world of PPC. PPC University is another free resource available on Wordstream and offers numerous lessons from introductory courses to advanced topics on PPC advertising.
Each lesson contains detailed definitions and examples of important terms and features within AdWords. PPC 101 will introduce you to key concepts such as click-through-rate, quality scores, and conversion rate optimization, to name a few. Now if you’re still hungry for more knowledge on PPC and want to be extra ready to tackle the AdWords Fundamentals exam, here are two other great resources.
If there is one name you need to know in PPC it’s Brad Geddes. Only a few people are as well-conversed in PPC as he is. His company Certified Knowledge offers an in-depth training program on AdWords and is essential for those serious about mastering AdWords.
He offers over 150 videos that are arguably the most comprehensive tutorials out there. The only downside is that it is not a free (pricing info) resource as the others listed above, but I assure you that his lessons are well worth the price. Certified Knowledge does offer a free trial however, for those of you who want to be as prepared as possible for the AdWords exam. If you need more convincing, Certified Knowledge is a certified Google-authorized training provider and can be assured that these videos are everything I’ve said they are. Do the smart thing and invest in your future.
These are my top learning resources for preparing for not only conquering the AdWords Fundamentals Exam, but also mastering AdWords itself. I firmly believe that if you take advantage of these resources and really absorb the knowledge, you will have no problem passing the AdWords exam and succeed in creating successful PPC campaigns. However unlike the Google Analytics Exam you will need to pass not only the Google AdWords Fundamentals Exam, but at least one other exam on a niche part of AdWords. That’s a story for another time though.
One final piece of advice is to remember that the world of PPC is always evolving and it is your job as a future PPC master to stay atop all the latest trends and changes. Goodluck!