Latest Blog Posts

Insights on SEO, PPC, Content, and Social for the KPI driven marketer.

The Hard Truth About CTR

Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s...

Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success...